The World Wildlife Fund has put the clinch once again on the World Wrestling Federation in a tussle over use of the acronym "WWF," marking the latest legal setback for the entertainment group's marketing efforts.
The U.K. Court of Appeal on Wednesday upheld a lower court's ruling that found the federation had breached a 1994 agreement with the World Wildlife Fund that bars the wrestling group from using the WWF acronym. The decision, among other things, puts the future of the group's WWF.com domain name in doubt.
The international conservation group said it registered WWF in 1961 when it was founded. Now, the organization, which aims to protect the world's wildlife and wild lands, expects the wrestling group to refrain from using WWF as a domain name and for selling merchandise with the acronym. --Gwendolyn Mariano, Special to ZDNet News