Interop GM Lenny Heymann: Green is in, Red (Novell) is back, Web 2.0 is hot

Interop GM Lenny Heymann: Green is in, Red (Novell) is back, Web 2.0 is hot

Summary: It's the day before Interop here in Las Vegas. What will be a polished show floor tomorrow is covered in crates, plastic, and speeding forklifts today.


It's the day before Interop here in Las Vegas. What will be a polished show floor tomorrow is covered in crates, plastic, and speeding forklifts today. Even so, I took to the show floor in search of disruptive solutions and interesting people. You've already seen Thureon's Armarac in my other video and there are more to come. One of the people we found however was Lenny Heymann, general manager for all of Interop. He was busy preparing for his opening keynote tomorrow morning. But not too busy to take some time out to give us some insight into what this year's show has in store for attendees.

In my discussions with him both on and off camera, Heymann was pretty excited about the resurgence of the tech sector. Novell for example has a small booth here at the show (relative to the Interops and Networlds of days gone by), but at least it has a booth. The company apparently took a leave of absence from Interop at one point. Now, it's back. Green is in and Heymann says it's not just about green servers. Green networks anyone? And over in the far corner is a special Web 2.0 pavillion for what Interop officials have classified as 10 up-and-comers (I went to see if anyone was setting up yet. They weren't, so I'll go back tomorrow) .

Topics: Browser, Open Source, Software

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  • Novell: Good Products, Horrible Marketing

    When is Novell going to dump the duffeses they currently have in their marketing department, and get some folks that know what they are doing?

    Take, for example, one of their products that I have been using for several years now - Novell exteNd Composer. Do you have any idea what it does from the name? I didn't think so. Well, it's a RAD IDE for developing web services. Whoever named the product is a complete moron. Oh, and, no! I didn't mistype the "exteNd" word. Some genius at Novell thought that it would be cool to make the word lower case with the exception of a capital "N".

    This should tell you everything about the marketing capabilities of Novell.

    I love the product (exteNd Composer), but no one I talk to has even heard of it - even folks who are in the IDE business.

    So, it's great that "Red (Novell) is back". Hopefully, they're back with a marketing approach that makes sense. Just setting up a booth isn't being "back". It's just showing up.

    R. Grimes
    • exteNd Composer

      Weel, I recall the name came from Silverstream, the original developer. Novell kept the name and changed the spelling to what we see today. I agree, this product is good, I originally deployed it before Novell purchased Silverstream in 2002(?).

      The product was far better known before Novell acquired it.

      Anyway, you are dead on about Novell Marketing. Great products, particularly eDirectory, but they can't seem to compete against Microsoft.
      • Was xCommerce

        It was originally Silverstream xCommerce. Then, Novell bought them out and did their wonderful name change. They crack me up with the most ridiculous naming. Take for example their "Nsure" line of security products. Maybe someone should have told them that "Nsure" is homophonically the same as the drink "Ensure" marketed to old folks as a nutritional beverage. If they would get off their kick of figuring out how to put a capital "N" somewhere in the name (just because their name is "N"ovell), maybe they could move beyond juvenile product names.

        Ron Grimes
      • Ahhh....Novell

        I worked at Novell for six years back when it was a subsidiary of the Mormon Church. Our marketing and management strategies were Church based and it showed every time we made a public blunder. Buying companies and making them unrecognizable was just one of the many mistakes we made. Fortunately, Net Ware was the only game in town and we lived off of that until the Internet began to take hold. Managements response to the Web was to say it didn't matter and to continue turning out new versions of a product that was rapidly becoming obsolete.

        I lost track of how many companies we bought and destroyed but it eventually became too many. I am surprised that Novell has any kind of presence at a trade show these days. Having burned every distributor, dealer or VAR we did business with; I wonder if anyone will even notice that Novell is there.