Google Wallet: Future versions much more important

Google Wallet: Future versions much more important

Summary: It won't be clear whether Google Wallet has mobile payment chops until it's more broadly available.

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Google on Monday launched its Google Wallet effort complete with deals with Visa, Discover and American Express. Sprint will be the first to offer Google Wallet on a device.

However, this first Google Wallet wave isn't much to see despite an initial splash. Citi and Mastercard are launch partners, but it won't be clear whether Google Wallet has mobile payment chops until it's more broadly available. Today, American Eagle Outfitters, the Container Store, Macy's, Foot Locker and Subway are the largest outlets accepting Google Wallet.

Partnerships with Visa, Discover and American Express only mean that they will be available on "future versions of Google Wallet." In other words, Google Wallet won't mean much to you unless you have a Sprint Nexus S and a Citi Mastercard.

Until you can put all your cards on Google Wallet, adoption will be light and limited to early adopters.

As noted previously, established financial players will be in the mobile payment driver's seat until proven otherwise. Why? The trust factor. Consumers are used to working with their banks as well as established credit card players. Google has plenty of trust, but perhaps not enough to hold your financial life.

Related:

Visa, Google forge mobile payment licensing deal:

Topics: Enterprise Software, Banking, Google

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  • Are you joking? I wouldn't trust Google with anything. Certainly not any financial

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  • RE: Google Wallet: Future versions much more important

    Time will tell but I do not see this catching on...too many questions vs. benefits right now.
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  • RE: Google Wallet: Future versions much more important

    spam overload......anyways, seems kind of "clunky" to have to put your phone up against the payment machine as shown in another article here. Also not sure what the benefit is to using this verses an ultra thin credit card that fits in your wallet with payments that can be tracked via my online bank app....
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  • RE: Google Wallet: Future versions much more important

    Google Wallet is going nowhere. There is very little benefit to the consumer but a huge risk. Having your cell phone hacked now means you've lost your wallet and the thief is partying on your credit. No thanks.
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  • RE: Google Wallet: Future versions much more important

    I like the fact that Google is opening up its virtual wallet to all major credit card brands, so that we can use for payment the card of our choice. American Express, in contrast, is doing precisely the opposite with its PayPal-like Serve.

    I agree that the future versions will be more important, but we can't get there without this first step.

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