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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Samsung, Acer Chromebooks dropping to $299 this week

By | November 21, 2011, 9:32am PST

Summary: A price change for Chromebooks could be a huge game changer overall for these Google-powered netbooks from Samsung and Acer.

Google is making some big changes for the Chromebooks just in time for the holidays that could give these netbooks the boost with consumers that they need.

First, the Goog has revamped the user interface a tad by producing a cleaner login experience and moving the New Tab page items around a bit for the purpose of making it easier to manage apps, bookmarks and most visited sites.

But the biggest and most important change is that Google is slashing the prices on the Chromebooks from Acer and Samsung to $299 each — a much more reasonable price for one of these simple laptops. Those prices go into effect this week and will likely be permanent beyond the holiday season. (FYI, pricing might not be updated immediately on all websites yet, but they should be via Google channel partners soon.)

On the design front, Samsung is introducing a sleek, black version of its Wi-Fi only Samsung Chromebook Series 5 in the United States.

Sales for the Chromebooks might not have been where Google wanted them to be by now. A big reason was likely that the price tags were originally around $429 to $499, which was a bit ridiculous for a netbook that is basically only a browser and isn’t actually that fast when in use. (Surely, these perform better than the average netbook, but that doesn’t warrant paying an extra $150 to $200 for one.)

However, Chromebooks have proven to find a niche within the business and education sectors as they do provide a budget-friendly option for companies and schools looking to upgrade to simple systems as cheaply as possible with guaranteed support from Google.

For a closer look at just how easy Google boasts it is to “set up” a Chromebook, check out the very short clip below:

Related:

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Rachel King is a staff writer for ZDNet based in San Francisco.

Disclosure

Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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RE: Samsung, Acer Chromebooks dropping to $299 this week
Blawless1989 29th Nov
if google marketed this alot better they well sell more of them to the public at large, and for bussiness as well most are going to the colud any ways and it helps us IT admins whith these netbook compared to desktop or laptops the chrome book is a lot cheaper on the long run with not needing to renew software on them. and for the ms issues all of the ms office stuff is online that you can do thougth a browser and google over google doc whitch offter a lot to be recken with on then ms office side of things
Don't know about the enterprise, but I don't think a regular consumer will be ready to pay anything more than 199 for a browser
@mKind
Completely agreed. I think ChromeOS would have more success on thin clients. Lots of works in enterprise is done via only a web browser. having a cheap computer with a powerful browser which is not possible to become infected by viruses, etc is really a need in enterprise.
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Nope
ZenithY 21st Nov
@majidazimi
Enterprise are heavy MS office users too. Web browser won't wook.
@Rachel King: this is THE YEAR of the Crapbo.., er, Chromebook

Why do they keep insisting on this? The Netbook era is over. Microsoft won that war, but is losing the tablet war. Guess what? Google is also. But at least some players are trying to fight Apple's dominance with Google's PHONE OS (Honeycomb has failed). Google insists with its third-class netbook. Why?
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HTML devices era is over.
Nikolayev 22nd Nov
@majidazimi Consumers need access to App Stores plus possibility to browse internet. Not opposite apporach to market like HTML browser plus possibility to download some apps from app stores.

Netbooks, ChromeBooks and all sorts of Tablets which supposed to be HTML browsers have failed, marketing should finally realize that web browsing is not primary use case anymore.
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Agreed
Rabid Howler Monkey Updated - 21st Nov
@mKind For most consumers, a $200 (or less) ChromeBook price-point is when they will begin to take notice. Especially consumers that want or need a built-in keyboard and/or larger screen size on their mobile device. And remember what Google said at the Chrome OS launch: it's a companion device.

As are the Kindle Fire and B & N Nook Color products currently priced at approx. $200.
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Fire sale coming!
jscott418 22nd Nov
@mKind Just as Google TV and Logitech parted ways and had the fire sale for its Google TV hardware. Chromebooks are not far behind. Seems Google thinks everyone is a geek and knows what all this stuff is. They have done a especially poor job advertising what Google Chromebooks are. Same with Google TV too but most of that with Logitech was over priced hardware. Google needs to get some non geeks working for it that know how to market to non geek consumers and realize a new OS like Chrome which the average person knows nothing about won't sell by itself.
@mKind $200 might even be too much. I could see me getting one for $150, or free with a 2 year data plan through Verizon or Sprint. That's about it though.
@mKind Even at $199, I don't see how these cheap netbooks are worth the money. Maybe and it's a big maybe if they sold for $99 I would be intrigued.
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mom
oneleft 21st Nov
my mom does browsing and email and facebook and then more facebook.
that's all she does. she don't know nuttin about specs and chips and all that "more" you can get for the same money. and she don't want to know. she don't do "more".

so to replace her aging dell i got her the acer chromebook. she didn't miss a beat. bam, she's on facebook. she's happy.

no virus, no virus cost, no update cost, no maintenance, no maintenance calls. yeah, it was worth it.

i'd wager that most of my family could use a chromebook and never miss a beat. none of them do "more". it's all web all the time. my sister got a free printer with her big new desktop a couple of years ago and it's still in the box. her husband does use it for more than facebook... he buys and sells on ebay.
@oneleft
yep, most people need an internet getter and not a computer. Sony just dropped the price of their stand alone device to $79. Built in internet ability adds about $100 to the cost of a new TV.
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These look way more useful than the Fire, and they're not an Amazon sales tool.
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no, they're a Google sales tool
William Farrell 21st Nov
@GoPower
which is far worse.
@William Farrell
"no, they're a Google sales tool, which is far worse."
In your (not so humble) opinion.
Funny; you should enjoy the company of other tools.
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If they had potential to become be repurposed as W8 machines then I'd be interested at $99. But these don't so they're just not worth it. Save your money for a cheap W8 tablet, at least that way you'll get a touch screen.
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Yawn.
rahbm 22nd Nov
@Johnny Vegas
Utterly predictable, and as facile as usual.
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@rahbm So anyone who disagrees that these Chomebooks are worth the fire sale price is some sort of hater? Oh wait, did I say fire sale? Sure did because that is what it is - a fire sale.
From nothing to ____.
They are just overpriced. 200$ still seems outrageous when you look at what you are getting. I'd pay 125$ for a Chromebook and not a penny more.
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Agreed
ZenithY 21st Nov
@Bates_
I would put the price for this piece of device between $99 to $149 for someone - maybe those web-only kids.
Game changer???

Did Chrome all of a sudden become more usable?
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Needs To Be Cheaper
ldo17 21st Nov
I wonder how low they can go if they dump the x86 chip and use an ARM or MIPS one instead.
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It's headed towards the bargin bin
William Farrell Updated - 21st Nov
not surprised.
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Deja vu vu
Robert Hahn 21st Nov
@William Farrell
This is inventory clearance, not a business model. According to the tear-down guys, these devices had razor thin margins at $400. At $299, they're being sold below parts cost.
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"bargin" (sic) bin?
rahbm 22nd Nov
@William Farrell
You should "probally" (in your own words) go back to school.
Anything to keep your tedious trolling off these boards.
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@rahbm Let me guess - you were one of the ones who bought the Chromebook at the initial price and are now having buyer's remorse... that is the only reasonable explanation for your posts. Face the facts - the Chromebook did not sell at the inflated price they were at... they were a fail and now - as William Farrell rightfully says - they are in the bargain bin.
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So...
Qbt 21st Nov
So,

When ChromeOS was initially announced, I remember that it was going to be a game changer that was going to displace Windows.

How is that working out for you guys...?
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Easy to set up :S
SylvainT 21st Nov
Chromebook is easy to set up for one reason. It does nothing, except browsing.
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Huh?
Gisabun 21st Nov
"Google is slashing the prices on the Chromebooks from Acer and Samsung" - So Google is telling Samsung & Acer what to charge for them? I don't think so. Face it. Chromebook ain't going anywhere. Latest figures have it that it makes the Playbook look like the top selling tablet/netbook on the market. Chromebooks ain't selling - except to [Linux] techies.

Linux in netbiooks died fast. Chromebooks will die just as fast. Why? Chrome OS in nothing but a modified Linux. Google wasted a few years and probably hundreds of millions in R&D for a big failure.

Someone gave me a Chromebook, I'd wipe it and put on Ubuntu or Windows 7.

Chromebooks are dead.
Most young users use internet only apps - if you want office - google docs fits that bill just fine. This is a great alternative to to tablets and netbooks. Yes it has it's limits but it's still a deal at 200 bucks.

I picked up the Fire on the weekend and that is also pretty cool for 200 bucks
@DS-Solutions It might be a deal at $200 but they are dropping the price to $299, is that a deal? As far as Office versus Google docs, that's the point of the Chromebooks, to get you into their ecosystem so they own everything you do.
Too Little, Too Late.

If they'd launched at this price, they just might have taken off.

Might. I agree with several Google-haters above that they probably mistimed the whole deal; the tablet generation is with us. And yes, they just kinda assumed the market would 'get it' - that's geeks for you. A whole different planet. And I'm a Google fan.

Too late for a netbook, too early for a pure cloud device.

Samsung are a pretty bright company; perhaps they could relaunch on a 10" tablet in a year or two?
The price of each dropped $50, which leaves the Acer Wi-Fi at $299, and the Samsung at $349 (previously the price of the Acer). The 3G Samsung is now priced at $449 on Amazon. Amazon doesn't provide numbers, but the Acer is now #8 on their best sellers in laptop computers.

Unlike Amazon, Google isn't subsidizing the price of the Chromebooks. 12" monitor, full size keyboard, SSD, and 2gb of RAM are all above the spec of the usual $249 netbook. Assuming Google doesn't kill the Chromebook project, I expect another $50 price cut in the spring, about the time the 2nd generation Chromebooks are announced. I hope the next generation hardware will be a little higher spec., without compromising weight or battery life.
@S_Deemer If sales are so poor why is any manufacturer going to release a 2nd generation device?
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Office is the king application
fred.muc Updated - 22nd Nov
i am happy to see a new operating system for laptops...
but u can give the Chrome Book for free : nobody wants a laptop without Office.
iPhone, iPad, iPod are very nice new devices... but they don't need Office, because they are too little for that.
but for laptops, this is mandatory ! and Office is missing on the Chrome book !
chrome-book without professional office can not be a success.
office is the king application in companies. laptop in companies are becoming more and more the standard "desktop" : and no linux laptop, as i know...
office is a also a must for home-user.
with the online-google-office, it is not a possible at all to write a simple good formatted table in document : it can not compete with openoffice.

then.... please Google, install OpenOffice on your laptop.
The new pricing and other improvements should make Chromebooks even more attractive to businesses and schools. Ericom has an offering that can extend the benefits of Chromebooks by providing quick and easy access to Windows applications and virtual desktops. Ericom AccessNow is a pure HTML5 RDP client that enables Chromebook users to connect to any RDP host, including Terminal Server (RDS Session Host), physical desktops or VDI virtual desktops ??? and run their applications and desktops in a browser.

Ericom???s AccessNow does not require Java, Flash, Silverlight, ActiveX, or any other underlying technology to be installed on end-user devices ??? an HTML5 browser is all that is required.

For more info, and to download a demo, visit:
http://www.ericom.com/html5_RDP_Chromebook.asp?URL_ID=708
if google marketed this alot better they well sell more of them to the public at large, and for bussiness as well most are going to the colud any ways and it helps us IT admins whith these netbook compared to desktop or laptops the chrome book is a lot cheaper on the long run with not needing to renew software on them. and for the ms issues all of the ms office stuff is online that you can do thougth a browser and google over google doc whitch offter a lot to be recken with on then ms office side of things

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