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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

What will Apple's iPad 3 'retina display' mean for you?

By | February 20, 2012, 9:22am PST

Summary: It seems almost certain that the Apple iPad 3 will have a retina display, but will that come at the cost of poorer performance or lower battery life?

The forthcoming iPad 3s' retina displays may come with performance and battery life costs.

The forthcoming iPad 3's retina display may come with performance & battery life costs.

The rumors appear to be true. The next model Apple iPad 3 will have a ‘retina display’ display. MacRumors has their hands on what appears to be the iPad 3’s display component With four-times the pixels of the earlier iPad displays, the reputed iPad 3, screen with its 2048×1536 resolution, will have twice the resolution of the iPad 1 and iPad 2, which can only boast 1024×768 resolution. That’s all well and good, but what will it mean for you?

Dr. Raymond Soneira, president of DisplayMate, the world’s leading display and display tuning company, isn’t in the least bit surprised at Apple’s move. Soneira wrote: “The next generation iPad will quadruple the number of screen pixels with a resolution of 2048×1536.” This in turn, will indeed give the iPad 3 a Retina Display [because it] does not require the same pixels per inch (ppi) as the iPhone 4 Retina Display because it is typically held much further away from the eye, whose visual sharpness is based on angular resolution rather than linear ppi resolution. The iPad is typically held 15-18 inches away as opposed to the iPhone 4’s 12-15 inches. As a result, to meet the 300 ppi Retina Display specification made by Steve Jobs at WWDC for the iPhone 4, an iPad Retina Display would need only 240 ppi. So an iPad Retina Display could start anywhere above 1862×1397 pixels.”

Still, we don’t know who’s making this display, so it’s hard to work out exact what else the screen will be capable of. Soneira speculates, “Sharp is rumored as a supplier for the iPad 3 Retina Display. Sharp’s IGZO is a technology for producing the thin film transistor (TFT) Active Matrix in a display - just like Low Temperature Polysilicon, which is the technology it is competing against in the current iPhone 4. So IGZO could be used to make an IPS display, which has the best Viewing Angles (but they aren’t the often quoted 170+ degrees). My guess is that if Apple uses IGZO it will be IPS because Apple is unlikely to backpedal on Viewing Angle performance.”

So, this is all great news right? Great resolution means sharper images, which means happier users? Yes? Well, not necessarily according to Soneira. “Technically an overkill and comes with a large penalty in cost and performance - requiring significantly more processing power, more memory and battery power, plus lowering the display brightness efficiency.”

In other words, the iPad 3 display may indeed be the sharpest tablet display out there, but it may lead to slower overall performance and lower batter life. Of course, the iPad 3 is rumored to have a quad-core Apple A6 processor that could probably take care of the display’s need for a faster processor, but that could only come at the cost of lower battery life.

So before getting too excited about a great iPad 3 display, I’d wait to see the first comprehensive reviews come in. I’m certain that Apple wouldn’t release an iPad 3 unless it faster than its predecessors, but I’d really like to know what its battery life is going to be like before replacing my current iPad.

iPad 2 image courtesy of Apple.

Related Stories:

Is this the iPad 3 ‘retina display’ LCD screen?

iPad 3 rumor roundup

iPad 3 to come in March–maybe a 7″ iPad, too

Could an 8-inch iPad be in the works?

Which Tablet has the Best Display?

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Steven J. Vaughan-Nichols, aka sjvn, has been writing about technology and the business of technology since CP/M-80 was the cutting edge, PC operating system. Elsewhere on ZDNet, SJVN covers Networking and Open Source.

Disclosure

Steven J. Vaughan-Nichols

Steven J. Vaughan-Nichols is a freelance writer. He does not own stocks or other investments in any technology company.

Biography

Steven J. Vaughan-Nichols

Steven J. Vaughan-Nichols, aka sjvn, has been writing about technology and the business of technology since CP/M-80 was the cutting edge, PC operating system; 300bps was a fast Internet connection; WordStar was the state of the art word processor; and we liked it.

His work has been published in everything from highly technical publications (IEEE Computer, ACM NetWorker, Byte) to business publications (eWEEK, InformationWeek, ZDNet) to popular technology (Computer Shopper, PC Magazine, PC World) to the mainstream press (Washington Post, San Francisco Chronicle, BusinessWeek).

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RE: What will Apple's iPad 3 'retina display' mean for you?
deusexmachina  22nd Feb
@micklej

Apple is a company, not an electronic device.
Apple would never release an iPad which is slower or has less battery life than its predecessors. If indeed it does have a higher resolution display, it will only be if the speed and endurance are maintained or bettered.
@Englishmole
The iPhone 4s has less battery life than the iPhone 4. As long as battery life is "good enough" I see no reason Apple would not let iPad3 battery life slip like they did with the last mobile device they introduced.
@Allen_Wentz
Is your claim from personal experience? Because I know several 4S owners who came from the 4 (usually giving that one to a family member) and they all say the battery life is comparable between the two.
@Allen_Wentz

Not here. I see no difference from iPhone 4 to 4S, anecdotally.
@USA_What_Works_4_You

I have expirenced the apple battery drop and heard it from others as a repair refurb guy. The iphone 3 had much better battery life then the iphone 4 and the iphone 4 is a tad better then the iphone 4s. Its just how it goes. More advancements in power and ability suck more juice and if the battery isnt upgraded along with the rest then a drop has to come.
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I don't think you're correct.
GeoffMichael 21st Feb
@Allen_Wentz I haven't found any difference in the last four months with my 4S?
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@FletchGuy
as evidences by any number or prior conversations, you are clearly leave much to be desired in terms of being a "repair refurb guy".
Here is yet another case in point. The battery life issue in the 4S had nothing to do with the hardware, but was rather a software issue, that for most users has been rectified in a series of OS updates. You would know this if you were at all competent in your field.
@Englishmole agreed. Its not going to happen. You may see ever so slightly less battery life, but only noticeable via a benchmark, like the iPhone 4s, but the average consumer would not notice.

Maintain the current performance of the iPad 2 (which is great) but with a better screen/camera and you have a winner.
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@Englishmole
Very funny. You should probably read the specifications sheet instead of just swallowing what Apple tells you to.
The iPhone 4S has 100 hours less (30%) standby time than the previous version and last 1 hour less (10%) on Wi-Fi. I do call that a regression.

This is why the iPad 3 will probably be thicker, for larger capacity batteries that will compensate the energy consumption increase.
@Englishmole more b.s and less battery life not touching the baby o.s. pad. soon to be forgotten
@augustus_rome

Take it to youtube you troll.
@Englishmole Sorry, but massively higher resolutions and better screens will automatically decrease battery life. There's no getting around it, other than putting much larger batteries in your tablet or phone.
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@jhammackHTH
Um, sorry, but bull. There are any number of ways around it, including clock cycling and improved battery tech.
@Englishmole Every new Macbook Apple releases has worse battery performance than its predecessor. Don't get too excited.
@DreyerSmit

Apple discontinued the MacBook a few revs ago. Before that, this claim was most certainly NOT true.
To answer your question ... will that come at the cost of poorer performance or lower battery life? ... my instincts suggest the answer will be neither.
It's called "progress". We are making big leaps in screen resolution, processing power AND battery life. Apple will mary the 3 appropriately...
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Scalability Problems
rhonin 21st Feb
@kevinvw2000
and the requirement /need to buy upgraded versions of the software I bought half of again when I went from iPhone to Ipad to iPad2...
@rhonin

Oh really? What software would that be?
As long as Apple can get within 80-90% of the current model's battery life, I don't think they have anything to worry about. The pros of an ultra sharp display will outweigh a small decrease in battery life. When the text on a website is as sharp and crisp as a magazine, users won't mind much if their device gets 8 1/2 hours on a single charge rather than 11.
The Japanese call this "Kaizen". We call this "Continuous Improvement". Hopefully, the 3 has better processor, RAM and battery life. With these combined factors, 2048??1536 is good to go. Of course, hopefully The Retina is capable to handle its brightness and sharpness. Anyway, these are all technological development. Only time can decide further as the 3 is put to more use in the near future.
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@appuhdc@...

And when do you think they mght make a display with a wide screen aspect ratio - next millenium?
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Widescreen is stupid when you want to use your device in portrait mode.
@baggins_z

Why? I have widescreen on my Transformer and it is great.
Wish I could get the same aspect ratio on my iPad....
@rhonin
Because in portrait mode, the screen becomes unwieldy to read top to bottom in a glance. It is well known ergonomics that have been in place since the development of standard paper sizes. Sheesh.
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lol.
beaverusiv 20th Feb
First of all, if you create a 'standard' ('Retina' displays are 300ppi or above) you can't just say 'oh, well, this is 80% of the way, and blah blah blah so good enough'.

Secondly, display is the greatest user of battery life, so if you quadruple the display, you're most probably going to get 300% increase in power use, which in turn means less than half the life. Batteries are getting better, yes, but not at a fast pace and very incrementally. I very much doubt Apple are sitting on battery tech that could over double a battery's life.
@beaverusiv

Don't bet on it.
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Yeah ok....
Mcleary316 20th Feb
@beaverusiv Theres no way Apple would release an iPad with any significane reduction in battery. Its just not gonna happen. I wouldn't surprise me if they were indeed sitting on some new battery tech.
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@Mcleary316
@beaverusiv The back-light is really the biggest consumer of energy for a display and that's not being quadrupled in size.
@beaverusiv

You need to check your facts. Try starting with the actual definition of "retina display".
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This is absolute proof that the iPad 3 release is at hand. All the pooh-poohers (naysayers) are starting to generate their articles. By the time it comes out it will be second-guessed to death. I'll read about it while I wait in line for my iPad 3.
@beaverusiv sorry, but owner consumption is not in a linear relationship with pixel density. So, even without new display or battery technology there is no reason why a new display would be hugely power hungry. More, yes probably but not necessarily a huge amount.
@Robjsewell
This is good - pixel dots per inch is important in printouts. Most LCD screens are less than 100dpi, and smartphones around 240. Your printer can do 600dpi
@GeeWoz -

Actually, it's not.

Why?

DPI is not PPI, or vice-versa. DPI is print resolution. PPI is screen resolution.

600DPI is needed on a printer for crisp text and imagery. If a smaller, 72DPI, image is used, the image must be upscaled - this means an image will look blurry or jagged, depending on upscaling used.

300PPI means larger images. If people are complaining about Siri's data use now, just wait until Apple's demands for 300PPI imagery (which will be far bigger than the 72PPI imagery people take for granted during internet page loading) will strain things more, and eat up data plans.

Print is larger for a reason.

Also, with higher PPI this means more pixels are crammed in the same space, meaning SMALLER TEST AND IMAGES. Fonts are vector-based and can be resized easily. Not so with raster images.

I could go on forever, but if you want to think any pros to a larger PPI are good (e.g. crisper images on screen) compared to the cons (which I've just stated, and others including battery life because the processor now has to deal with larger imagery regularly...)

So, if you like paying more than what your data plan's cap is, be my guest. But please don't make unqualified, blanket statements unless you really know what you're wanting.
@HypnoToad72
"this means an image will look blurry or jagged, depending on upscaling used."
Not necessarily true. There are several smart upscaling algorithms that do a decent job of removing alias.

"If people are complaining about Siri's data use now, just wait until Apple's demands for 300PPI imagery"

Huh?!? NOTHING about the display size has ANYTHING to do with either Siri, or data consumption. Nothing.

"Also, with higher PPI this means more pixels are crammed in the same space, meaning SMALLER TEST AND IMAGES."

News flash: you already said that. And your are just as wrong this time around.
What will it mean for me? More hype from the iHype media..
What about the leaks leading us to believe the ipad will be slightly thicker than its predecessor in order to accommodate a thicker. thus larger battery?
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Most likely
Patanjali Updated - 21st Feb
@robdonovan@...
Might be mitigated by reductions in the size of some components.

However, a quad core CPU increases the power usage as well.
@robdonovan@... I don't mind size (e.g. the Motorola Droid Razr Maxx is *nothing* when all aspects are considered), but return on function is.

Quad core (why, on such a low-end system that doesn't really multitask well to begin with) is one thing, but it might be needed to work with tons of 300PPI images and the added muscle it needs. On top of needing a much bigger data plan... people might be suckered in, but people are not going to be happy in the long term.

But, we'll see how Apple hawks the gizmo. They'll focus on the pros and say how people are holding it wrong once the bill arrives...
@HypnoToad72

Tech Knowledge FAIL.
I see the apple naysayers are out in force, the iPad 3 will be a hit, no matter what anyone writes in this blog. Do yourselves a favour; stop complaining.. you know you all want one, even the one's that can't afford it, right.
@dominic64_2003@...
The iPad 3 would be a hit if they halved the screen resolution, removed the capability of running apps, and gave it a 2 hour battery life. Nobody who buys iTrash really cares about anything. They just want the next Apple device.
@Patrick Aupperle

Nobody who puts words in other people's mouths deserves being listened to.
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Sorry, but at 2 x resolution, this is fundamentally not a Retina display.

No amount of weaselling out of it about distance from the eye makes this any more true.

Good luck with the processing, GPU and battery bump needed to drive 4 x the pixels around.

--
P.S. I love my iPad 2, and am not a rabid anti-Apple fanbois.
@neil.postlethwaite@...

*bingo*

iOS is not known for stellar multitasking abilities. Either Apple is going to introduce that (not likely) or they are compensating for the increased demands of 300PPI (far more likely, but they won't be talking about data plans, caps, etc...)

This will be fun indeed...
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@HypnoToad72

Since iOS 4 the multitasking is fine, with the caveat that the app developer has to have coded for it
@the.nameless.drifter

In case you haven't figured it out yet, HynoToad does not know what he is talking about. He just spouts jargon and hopes no one notices.
@neil.postlethwaite@...

Clue time: please check the ACTUAL definition of "retina display" before you talk about weaseling. It is not weaseling, this is what the term has ALWAYS meant. There has NEVER been a resolution specified.
@micklej

Apple is a company, not an electronic device.

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