Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Why supply chains are about to be flipped

By | September 21, 2011, 6:06am PDT

Summary: The supply chain will be undergoing significant tweaks as emerging markets fuel economic consumption around the world.

The growth of emerging markets and the demand they can bring will turn the supply chain upside down in the years go come.

The supply chain model to date goes like this:

  • Asia makes stuff and provides cheap labor;
  • Developed nations buy it all.

That supply chain pecking order, which took decades to cement, is going to change in a big way, according to Victor Fung, group chairman of Li & Fung. Never heard of Li & Fung? Li & Fung started out in fashion as the conductor of a global supply chain. Today, it manages supply chain for high volume time sensitive consumer goods.

The Li & Fung model has been highlighted in numerous innovation books. Chances are that shirt on your back somehow ran through Li & Fung’s supply chain network.

Fung, speaking at IBM’s Think conference in New York, said economies and their associated supply chains will have to adjust to one key reality: Demand won’t be onshore in the U.S. and other developed economies.

“For the first time, demand is coming from countries that were traditional producers,” explained Fung. “That means it’s a much more nuanced world. It’s a total shift in how the supply chain operates. You’ll be sourcing everywhere and selling everywhere.”

Fung’s home turf in China will also be rebalancing as it moves toward more domestic consumption instead of exports. Toss in the Chinese government’s plan to raise wages and create more of a middle class and there are a lot of supply chain ramifications to ponder.

Among the moving parts via Fung:

  • China won’t be the cheapest place to manufacture goods in the world.
  • A supply chain restructuring will distribute work more evenly around the world.
  • The supply chain is at an inflection point where costs take a back seat to speed and a fast order cycle.
  • “The supply chain will move closer to you and pull jobs back into the country (referring to the U.S.” he said.

Higher supply chain costs will be tolerated as long as velocity remains fast. The main supply chain competency will be spinning up factories and manufacturing quickly.

Boeing CEO Jim McNerney largely agreed. The global supply chain will become more than finding low-cost labor pools. “Companies will source and sell in the same places,” he said.

“The world is going through a period of major change,” said Fung. “You really have to keep an open mind about what’s going to be changing next.”

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Topics

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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swbuirz 18 hxw
chomeioy82-24379044486164939789241882904494 25th Nov
oovpwx,sdaoeueu72, xkbjk.
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And not soon enough
thx-1138_@... 21st Sep
" ... The supply chain will move closer to you and pull jobs back into the country (referring to the U.S). "

... the irony being people never knew what they had until it was gone. (like Silicon Valley II. Just don't ever let it go again [.. if it ever has the opportunity to rise again]).

(OK.. maybe it's a pipe dream, but you gotta admit, it's a nice thought.)
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RE: Why supply chains are about to be flipped
Tammyjk1021 Updated - 21st Sep
I really wished this story would look at some more in depth reasons such as quality and economy. The US has played a game of chess with China via QE1,2.....etc. In turn China kept adjusting the value of their currency. Now people are demanding a better wage and inflation is about to win.

People of China equate the US with quality goods. We equate them with cheap products they can produce quickly. One of the major problems buyers of exports face with Chinese products, is the quality issue.

Hopefully, when business does return to the US, we will be prepared. At the rate we are dismantling our educational system, that is debatable.
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swbuirz 18 hxw
chomeioy82-24379044486164939789241882904494 25th Nov
oovpwx,sdaoeueu72, xkbjk.

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