madison

Internet traffic data shows the iPhone was top dog in February

By | March 24, 2009, 7:56am PDT

Summary: AdMob released their February 2009 report (PDF link) that gathers data from ads on more than 6,000 mobile web sites and 1,000 applications around the world. This data does not show sales information, which is tough to really understand because of the way companies count sales and the way data analysis companies count smartphones. Looking at the US smartphone figures, Apple has the lions share of traffic 50% in Febuary 2009 with RIM in second with 21%, Windows Mobile in third with 13%, Palm in fourth with 7% and Android in fifth with 5%.

In a post last week I talked about how RIM is still doing quite well in the US market and has the potential to gain marketshare for several reasons (multiple carrier support, out-of-the box syncing/email experience, and multiple form factors). I was wrong in my original title by stating that RIM has nearly twice the Apple US market since the data was for worldwide share and updated my title and part of my post thanks to information from readers. AdMob released their February 2009 report (PDF link) that gathers data from ads on more than 6,000 mobile web sites and 1,000 applications around the world. This data does not show sales information, which is tough to really understand because of the way companies count sales and the way data analysis companies count smartphones.

I like that AdMob considers a smartphone to be a phone that runs Symbian, RIM, Palm, iPhone, Windows Mobile, Linux, Hiptop, or Android operating systems and think that is about as accurate as you can get. Granted, the Symbian OS may be debatable because Nokia has some pretty basic phones that run the Series 40 and S60 operating systems.

Looking at the US smartphone figures, Apple has the lions share of traffic 50% in Febuary 2009 with RIM in second with 21%, Windows Mobile in third with 13%, Palm in fourth with 7% and Android in fifth with 5%. That actually isn’t bad for Android considering there is a single device on the smallest of the four major wireless carriers with a very limited 3G data network.

The amazing trend to me is the vast difference looking back just six months ago when the iPhone was at only 10%, RIM was at 32%, Windows Mobile was at 30%, Palm was at 19%, and Android was not even present. The iPhone and Android were the only two of the five that saw an increase in traffic over the last six months.

The BlackBerry Storm was the top smartphone to access the Internet on the Verizon Wireless network with 38% of the traffic. Imagine if the huge Verizon network also had the iPhone device.

As a Nokia user, it was interesting to see the the top devices were quite old (the Nokia N70, N80, N73, and N95). The Blackjack II led the Windows Mobile traffic with the HTC Touch closely behind. IMHO the Blackjack II is one of the best Windows Mobile devices with one of the best front facing QWERTY keyboards available today.

There is a lot of data in the report and if you are interested in following smartphone trends you may want to check out the report and previous reports that can be found on their Mobile Metrics page.

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Matthew Miller started using a Pilot 1000 in 1997 and has been writing news, reviews, and opinion pieces ever since.

Disclosure

Matthew Miller

Matthew is a professional naval architect by day and a mobile gadget freak at all other times. He purchases his own devices and then sells them on eBay or Craigslist to buy more. Many other devices are sent for review on a 30-day loaner basis and then returned to the carrier or manufacturer. If any are provided as “long term loaner units” this will be clearly disclosed in his reviews.

Biography

Matthew Miller

Matthew Miller started using a mobile devices in 1997 and has been writing news, reviews, and opinion pieces ever since. He is a co-host with GigaOM's Kevin Tofel on the MobileTechRoundup podcast and an author of three Wiley Companion series books. Matthew started using mobile devices with a US Robotics Pilot 1000 and has owned over 125 different devices running Palm, Linux, Symbian, Newton, BlackBerry, iOS, Android, webOS, Windows Mobile, and Windows Phone operating systems. His current collection includes an HTC Radar 4G, Dell Venue Pro, Apple iPad 2, HTC Flyer, Samsung Galaxy Nexus, Nokia N9, Apple iPhone 4S, MacBook Pro, and many more, along with tons of accessories and classic devices like the Apple Newton MessagePad 2100 and Sony CLIE UX50. Matthew can be found on various discussion forums under the user name of "palmsolo".

Talkback Most Recent of 4 Talkback(s)

  • Dell Mini 9 Will Be My Phone
    My "phone", once Clear rolls out Wimax in Seattle, will be my Dell mini 9 with Ubuntu.

    With Skype, a mini and Clear I don't need a phone plan.
    ZDNet Gravatar
    jabailo1
    24th Mar 2009
  • Not Bad?
    That actually isn?t bad for Android considering there is a single device on the smallest of the four major wireless carriers with a very limited 3G data network.

    Excuse me Android has been out for approximately one quarter and it's already grabbed 5% of the web traffic. That outstanding if you ask me. Just because you don't have triple digit gains as with the "jesus" phone doesn't make this accomplishment by Android any less significant.
    ZDNet Gravatar
    MisterMiester
    24th Mar 2009
  • RE: Internet traffic data shows the iPhone was top dog in February
    Interesting. How long will it take until internet access is majoritarily done from smartphones? (in terms of pages accessed, not petabytes of download, of course)
    ZDNet Gravatar
    Vahidm
    24th Mar 2009
  • This would be an interesting stat...
    ...if the default on virtually all Nokia phones is to WAP pages which don't register on these surveys.

    So it's not.
    ZDNet Gravatar
    Sleeper Service
    25th Mar 2009

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