If you are wondering why Pentax has suddenly decided to splash a bright orange hue onto that aluminum-alloy panel, the reasoning is that orange is a "standard color for outdoor goods," so it should match the rest of your outdoor accessories as well. I don't have many orange outdoor products so that explanation seems a bit far fetched, but at least this way it can't be camouflaged and risk being lost in the woods. It would also certainly be easier to spot when bringing it underwater.
While it sort of looks like a pumpkin, it's definitely brighter and shinier than the previous two color options. It's so flashy that it's almost too much, but being a rugged compact camera, Pentax can get away with it.
The 12-megapixel Optio W90 in orange will launch next month for $329.95.