ZDNet Education

Christopher Dawson

Kobo e-reader: Enough with the Kindle knockoffs!

By | May 10, 2010, 11:27am PDT

Summary: Oh, Borders…I love your Seattle’s-best-coffee-serving stores, but apparently you missed the memo: the black and white e-reader has been done already.

Regular readers will know that I love cheap tech that enhances teaching and learning. Not only am I a full-on gadget nut, but there are so many great opportunities to inexpensively get tech into kids’ hands and better engage them in learning that cheap tech is hard to resist. I had no problem resisting the Borders Kobo e-reader, though. It might be cheap, but apparently someone at Borders hasn’t figured out that that particular racis over, much less accepting new entrants.

ZDNet’s resident gadget guru, Matthew Miller, was enthusiastic about the inexpensive devices from a consumer point of view, citing the low price, innovative Bluetooth connectivity, and its “disconnected, focused reading experience.” This is, of course, all well and good if you like to read novels and other text-rich, media-poor books. Unfortunately, most students don’t fall into that category any lonxger and rich, multimedia content is just around the corner from textbook publishers who have finally solved the chicken/egg problem.

The chicken/egg problem, in this case, is that hardware developers aren’t willing to invest in innovative reader devices that could support rich educational content when no content exists. At the same time, publishers aren’t willing to invest in creating rich content when no appropriate hardware exists. Fortunately for all of us, the iPad (whether you like it or not) solved the problem for us (along with a bit of help from the likes of Intel with their convertible Classmate and the OLPC XO) and now publishers are finally beginning to lay eggs.

Those eggs are going to require more than 8 shades of gray.

If I want cheap, then I’ll quite happily download Kobo’s e-reader application on my iPod Touch or phone. Same goes for students. They can use Kobo’s software and access the bookstore on netbooks, PCs, Macs, and even existing e-readers if they use Adobe Digital Editions.

However, if I need to access books (and I mean all kinds of books) in an educational setting, then I’ll be breaking out a tablet (Kobo supports WebOS, so the new HP Tablet should be ready to go), a netbook, or a full-blown computer where, for very reasonable prices, I can access not only the e-reading content but a web browser and a variety of applications.

I would say that the Kobo e-reader will be relegated to bookworms who are unfortunately few and far between among our students, but then I realized that I’m a bookworm myself and use my phone and iPod almost exclusively to access ebook content now. Sorry, even at $150, the Kindle knockoffs aren’t going to get much traction with consumers, let alone in education, where the content will drive much more sophisticated hardware requirements.

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Chris Dawson is a freelance writer and consultant with years of experience in educational technology and web-based systems. In 2011, he became the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network SaaS provider.

Disclosure

Christopher Dawson

Christopher Dawson is the Vice President of Marketing for WizIQ, Inc., by day and a freelance writer and educational technology consultant by night. Well, most of his colleagues at WizIQ are based in India, so really he's working with them whenever he can stay awake. He has worked for his local school district as a teacher and technology director, for the Johns Hopkins University School of Public Health, and for Biogen, Inc. (now Biogen-IDEC, Inc.). He has also consulted with STATNet and Cytyc Corporation and retains close ties with X2 Development Corporation (now owned by Follett Software, the supplier of the student information system he administered for several years). Follett is paying him a monthly honorarium to act as a presenter for their "SIS Voices for Student Achievement" community (he produces occasional blog posts and hosts a monthly webinar on the use of student information systems to inform data-driven instruction and school-wide change. He regularly purchases and/or recommends Dell hardware. This is because Dell makes good hardware and has truly committed itself to education in innovative ways, particularly with their "Connected Classroom" initiative. It isn't because he has dealings with the company through his role at WizIQ (which he does) or because they have provided him with long-term loans of a variety of equipment for in-depth testing (which they have). Intel (reference designer for the Classmate PCs he has implemented in his local schools) has provided him with long-term loans of Classmate PCs for testing, as have Dell and Lenovo with their educational offerings. He may report on any of these companies as his experiences with them have direct bearing on educational technology; positive reports are not necessarily an endorsement and he receives no direct financial compensation from these companies or any others. Intel paid all expenses for his attendance at the 2009 Intel Classmate PC Ecosystem Summit which he attended as the sole representative of the technology press. He was invited to attend in 2010 but his wife would have killed him if he spent 3 days in Vegas geeking out and left her home alone with a new baby. Acer provided him with a 50% discount on an Aspire One netbook in early 2009 after he tested it for 30 days through their educational seed program. He liked the netbook at the time but it has since broken and sits unused in his office. Canonical sent him Ubuntu lanyards, t-shirts, and mousepads for his kids. He stole one of the lanyards and proudly hangs his keys from it and occasionally features his 8-year old wearing an oversized Ubuntu t-shirt on his Facebook profile. Gunnar Optiks sent him a pair of computer glasses to evaluate for a holiday gift guide. He is wearing them now as he types this because they never asked for them back and they rock out loud. Seriously - they work brilliantly and make it much easier to spend 20 hours a day staring at an LCD. If they ever asked for them back, he would fork over the $99 and buy a pair. Microsoft gave him 2 free copies of Office 2010 professional, a desktop clock, and a useless book on Office 2010 when he attended the launch of Office/Sharepoint 2010. He occasionally uses the SharePoint lanyard they gave him instead of the Ubuntu lanyard for his keys, but feels dirty afterwards. Adobe provided him with a pre-release version of the CS5 Master Collection for evaluation and ultimately provided a full, licensed copy for ongoing testing of educational applications of this admittedly expensive software. Like the Gunnars, if the license expires or they come out with CS6, he'd actually go out and buy it himself. Which is saying something, because he's actually pretty cheap. Any other companies wishing to send him cool things to evaluate, wear, or otherwise adorn his kids are more than welcome to; he promises to disclose it here if he keeps any of the stuff. Finally, because WizIQ is a virtual classroom and learning network provider, Chris, as VP of Marketing, frequently interacts with, seeks out deals with, and directly or indirectly competes with a whole lot of LMS, SIS, and other Education 2.0 companies. In general, he'll limit his reporting about these companies to news that does not impact his relationship with them or with WizIQ. If he reports on them, it's because what they are doing is newsworthy or worth the attention of his readers and not because he's trying to broker some deal, damage competition, or otherwise advance his position in his day job. LMS and SIS companies, along with other online learning communities, are a pretty important part of Ed Tech. If he stops reporting on them completely, there won't be a whole lot left. He'll be sure to call out any overt conflicts of interest if they are unavoidable. Finally, Follett Software Company pays him a little tiny honorarium every month to present on their SIS Voices webinars and to write the occasional blog or discussion thread for them. Since Follett recently bought X2 (maker of an awesome web-based SIS that Chris just happened to have used, served in advisory groups for, and frequently reported on), this is probably also worth disclosing.

Biography

Christopher Dawson

Christopher Dawson grew up in Seattle, back in the days of pre-antitrust Microsoft, coffeeshops owned by something other than Starbucks, and really loud, inarticulate music. He escaped to the right coast in the early 90's and received a degree in Information Systems from Johns Hopkins University. While there, he began a career in health and educational information systems, with a focus on clinical trials and related statistical programming and database modeling. This focus led him to several positions at Johns Hopkins, a couple-year stint in private industry, teaching high school math and technology, and 2 years as the technology director for his local school district. Most recently, he started his own consulting business and is now the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network provider. He lives with his wife, five kids (yes, 5), 2 dogs, and a hateful cat in a small town in north-central Massachusetts. Although he is no longer teaching, his roles with WizIQ and ZDNet allow him to continue helping students and teachers add value to education with technology rather than merely adding to the bottom line.
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RE: Kobo e-reader: Enough with the Kindle knockoffs!
recycleo 25th Jun
@jerryp941 spammer
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The Kobo has its place
linuser 10th May 2010
The price is almost attractive enough to get the Kobo, for heavy duty reading (it's small, light, easy on the eyes, ...), AND a tablet, like the iPad, for full color multi-media consumption & web browsing. Plus, you probably wouldn't think twice about taking the Kobo to the beach.

I think Borders has the right idea to keep the Kobo simple & low cost. The Kindle & Nook are more functional but they are also more expensive & they will never deliver the features of the iPad. If you are considering paying more than the price of the Kobo, why not just get the iPad?
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Kobo = free books from your library.
Junkmale53 Updated - 23rd Aug 2010
@linuser If you've ever taken your ipad screen outside on a sunny day (the beach?) you'll know it's near impossible to read. Have you actually seen the ink screens? It's apples and oranges.

BTW, Kobo supports library books. Our public library has many ebook titles which is only supported by open source devices like Kobo, NOT the Kindle.
Seriously. By the time I read $150 worth of books, or more for the other readers, the reader itself will have died and been replaced. Books are STILL cheaper for me.
But then, I actually still use the LIBRARY...
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RE: Why are they flying off the shelves then?
ereaderfan Updated - 10th May 2010
Did some research into this, and I think we have to accept that the person writing this article and those reading it are perhaps not the only people in the world that use electronic gadgets.

Apparently this device is flying off the shelves in Canada, and we have the Kindle available here. Perhaps the author is simply not the target audience for such a device? Book readers come in many shapes and sizes.

Ajole, the Kobo eReader appears to support library borrowing, and comes with 100 (I'm guessing public domain) titles. I'm not sure if the Borders version will have the same, but I don't see why not.
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Just can't do it. Free books are a neat offering, if I didn't have to pay for the machine I don't want in the first place...

And just because there is a large market doesn't make it a good thing; even Pet Rocks were flying off the shelf at one time.
Not to say you are wrong, I am sure there are some advantages to having an e-reader. But none of those advantages solves any problem I have, personally. If I were packing college books, I can definitely see the advantage...but if those books were available for my laptop/notepad, then the reader becomes redundant.

And the advantages don't extend to my recreational reading at all.

But I do understand, that is just my situation.
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RE: Kobo e-reader: Enough with the Kindle knockoffs!
ereaderfan Updated - 12th May 2010
@ajole Not really arguing the merits of e-ink versus laptops and redundancy. That's a whole other can of worms.

What I was pointing out is that this author is clearly in the hard core geek demographic and is posting a review assuming he, in all his geeky glory, is the target market. He may as well have titled his article, "If you're a Full-On Gadget-Nut like me, Don't Buy A Kobo Because It Isn't Gadgety Enough". The entire point of a low-cost-of-entry, simple, device such as the Kobo eReader is presumably to capture the zounds of book reader who AREN'T "full-on gadget nuts". This article is a total fail.
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As one of those Canadians who is causing it to fly off the shelves up here, I love it! I have an iPod Touch, a netbook, a full-fledged laptop and a desktop, and I'll probably buy a tablet when a fully-featured one comes out at a reasonable price, so I have my nerd badge all shiny and everything. I also teach high school, and while I agree that the Kobo may not be the ideal device for students, it's perfect for me. Its always-on readiness is what I find most valuable: unlike my netbook and laptop, it's easy to pick up and just go with it. It has a 6" screen, so it's much bigger than the Touch (on which I have also read entire books), and the e-ink screen is a much more comfortable read than any of the other devices in my menagerie. At $150, I'm not really worried about it duplicating function from one of my other machines, and I know that with the battery life of e-ink devices, I'm not going to have to charge it every night like all my other toys.
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Great for Canadians!
aarinmilne 11th May 2010
I have to say that I wanted an ereader for awhile but im a casual reader. I didnt like the Kindle because I hate it when companies force me to buy all their products through them. Im a strong believer in being able to buy an ebook (or any product) from any manufacturer i choose. I was going to get a sony ereader but the 5" screen was too small and the 6" touch was too expensive.

I picked up the Kobo about a week ago and love it. 5 of the girls at work have went out and got one also after playing with mine. I use it to read Manga, and an assortment of books. i have also bought about 3 new books at around 9$ per book (I usually wouldn't buy 3 books in a year let alone a week)
All in all its great for me. and I think it will hook alot of non "hard core kindle readers" into the ebook world.
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Sounds like a lazy review.
atomp 11th May 2010
You gave no content of: User experience, feel, actual navigation or use of this device. In-fact it has not even reached U.S. Stores yet. I'm not promoting or demoting the product of Kobo. You seem content with your Kindle which is all fine and well, but it is clear you merely read a paragraph or two online on this device and formulated your own review with out a tangible basis. This is the first and last time I will view your page as a viable resource.
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no surprises here
ericesque 11th May 2010
@atomp Dawson lives in lala land where any incoherent thought that passes through the vacuous space between his ears counts as reason as well as fact. I get that Dawson is supposed to give an educational slant on current tech, he just constantly forgets that education isn't everyone else's reality.
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@ericesque & @atomp

Let's see now: Education isn't my "reality", but I'll expend enough energy to check out this EDUCATION blog (I think that's what the blog title says) and then get riled up over the blogger's well-meaning OPINIONS on education/tech topics.
Furthermore, he didn't claim it was a full-fledged review, but his take on whether the device was suitable in an EDUCATIONal setting. Funny, I think his take was right-on.
BTW, I check out this EDUCATION blog because I'm a college math instructor. I don't know what brings you two here.
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I think Dawson was focusing on the limits of e-readers in educational settings, and he's got a point-- for now. In a few years color e-ink will be out, contrast and refresh rates will be up, and prices will be down. I can easily see e-readers as being standard issue in public schools. Districts will like the reductions in textbook costs, parents will like having their kids ditch the 50 pound stack of books, teachers will like being able to hand out flyers and additional reading selections by just clicking "publish to class," and the kids will like it because it's a gadget (and probably hackable to run games). And once prices drop, e-readers should be an option for poorer districts where handing out laptops isn't even close to feasible.

It might take five or ten years, but we'll get there.

Now, over here on the consumer end of things, I'm buying a Kobo. It's about the price of another decent bookcase, and I won't have to corral my friends into helping me haul it down the stairs next time I move. There's something to be said for the physical simplicity that comes with information density, after all.

As for the "just use an iPad," meme... I really don't understand how it is that everyone loses their minds every time Steve Jobs declares something absurd to be true. The entire point of e-readers is the non-backlit display technology, and that's not what's in an iPad.
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Such a ridiculous statement. If it's not text rich, it's not a book. For crying out loud the more I read this article the more I want punch my monitor. Alright, enough flaming. I'm done with this author.
For education, he's probably right at this point. But the $500-800 iPad isn't the answer either. Too expensive for mass use. Fact is, there isn't a single answer for everybody. We have devices that serve purposes. I have friends dying for an iPad (if they didn't order one on the first day of release) and others who can't imagine why they'd want one. Same with the Kobo. It suits a particular need, and if you have that need, you'll get one. If not, not. It isn't a contest.
Oh, yeah: the Kobo isn't a "Kindle knock-off." It's a different approach: Stripping out wireless and letting the user actually own the files he pays for, getting down to the basics...that's a philosophical difference from the Kindle.
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WRONG
JimmyRcom 14th May 2010
Some of us feel the kindle is a way over priced, unfair to authors and amazon is just monopolizing the market by having it plastered to its frontpage. Borders seems more reasonably priced and won't be bending over authors like sony and amazon. This forces competition and lowers prices to consumers.

If you're like most tech people I know, you have tons of ebooks and the inconvenience of reading long periods on the screen makes them useless. We don't need 3g, a touch screen, an m3 player and other random features inappropriate to an ebook reader.
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Wrong
JimmyRcom 14th May 2010
Some of us feel the kindle is a way over priced, unfair to authors and amazon is just monopolizing the market by having it plastered to its frontpage. Borders seems more reasonably priced and won't be bending over authors like sony and amazon. This forces competition and lowers prices to consumers.

If you're like most tech people I know, you have tons of ebooks and the inconvenience of reading long periods on the screen makes them useless. We don't need 3g, a touch screen, an m3 player and other random features inappropriate to an ebook reader.

They're not "KINDLE KNOCKOFFS" just as any flavored soda isn't a COKE KNOCKOFF
I've never been that big on the whole "convergence" idea. I don't want one device that does everything.

Like, do you want a combination stove/refrigerator? Flip-flops with cleats? How about a baseball bat with a canoe paddle on the handle?

For an e-reader, give me something that does basically what a mass market paperback book does. Let me buy my ebooks from a number of different stores, and when that e-reader dies or is lost, let me have backups on my computer that I can put on my new e-reader, even if I change brands.

And publishers...lower the cost of the books, fer chris'sakes! You don't have to pay those loggers, printers, truck drivers and warehousemen anymore, and you don't have to cover the cost of printing all the books that stores send back.
Seems to me the so called kindle knockoffs are doing very well without your short sighted opinions. Every one I know has one or wants one and see the kobo as a good way of getting into the fantastic e-book libraries on the net. i have a bebook and wouldn't think of trading it for a kindle as it is far more flexible with formats and is performing admirably . And as far as educational what a great way of carring all your books where ever you go in one small package . Come on mate this is 2010 catch up with the real world.
I bought a Kobo (I'm in Canada). I've had a decent touchpad for years (Nokia N800). They are not the same at all.

I bought a few O'Reilly books to read on it (no DRM). But I'm actually enjoying one of the 100 public domain books (Project Gutenberg?) that came built-in.

I'm not happy with DRM, but if I submit, I can borrow ebooks from my local library -- from home. The Adobe DRM system was won't support my desktop (Linux), even though they announced it would about three years ago.

The Kobo isn't perfect but it is inexpensive and useful.

A larger screen would make reading PDFs (which cannot reasonably be reflowed) less awkward. That would be a breakthrough for reading journal articles.
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Hello,I am Jerry. Its quite often to see that everyone is now taking their serious attention towards online marketing.Because,it is helpful to save cost and time both in order to maximize their profit and to get more and more
visitors through online.
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@jerryp941 spammer
0 Votes
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Experts, gotta love you guys
recycleo 25th Jun
The quote below proves why Xperts like yourself are so much fun; you are so often so totally wrong. Man, did you burn your lips on this one or what?

"I would say that the Kobo e-reader will be relegated to bookworms who are unfortunately few and far between among our students, but then I realized that I?m a bookworm myself and use my phone and iPod almost exclusively to access ebook content now. Sorry, even at $150, the Kindle knockoffs aren?t going to get much traction with consumers, let alone in education, where the content will drive much more sophisticated hardware requirements."

Yup, just over a year later an you're looking like an Xpert for sure.
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Kobo Touch! rocks
recycleo Updated - 25th Jun
Yup, it does.

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