ZDNet Education

Christopher Dawson

The textbook racket

By | September 10, 2010, 12:18am PDT

Summary: Bought textbooks recently? If you have, I’m sorry. If you haven’t, I’m jealous.

It’s that time of year again, when college students pay more for books than they do for tuition (at least at a lot of public schools). I just shelled out several hundred dollars for my son’s first semester in college and considered myself lucky that he wasn’t a science or engineering major. There have been a few improvements to the whole process since I was in school, but it’s still an absolute racket. Here’s why, along with a few ways to save some cash for a better meal plan this fall.

Textbook rentals
Back in the day, you’d buy your books, hopefully used, but new if you didn’t have a choice. Then, at the end of the semester, you’d return the books (unless it was a particularly useful calculus or linear algebra book, for example), take some nominal credit, and start the process anew. While that’s still the MO for a lot of students, textbook rentals at least cut out a few steps and save some money up front, even if they may not save much over 4 years.

Depending upon your school, you can rent many of your textbooks for a price that is fairly close to what would have been the difference between their used purchase price and the amount the bookstore would have given you for them at the end of the semester. Barnes and Noble rent many books through their website and the college bookstores they run; Follett also offers a more limited selection of rentals.

Rentals can happen either in the secondary market or with new books. In the latter case, though, higher rental costs mean plenty of money is still going to the publishers and both publishers and bookstores will be reaping repeated rewards for many semesters to come as they rent, rerent, and ultimately sell the books.

Not that publishers shouldn’t make money. I’m all about capitalism. However, watching students and parents standing in line the first couple days of class, swiping their credit cards to the tune of hundreds of dollars per student has me convinced that there are better ways.

One word: Amazon
Amazon sells kajillions (yes, kajillions) of books and, as a result, can hit price points even on new texts that its competitors can’t. I’m not a giant Amazon fan for a variety of reasons, but I’m not made of money. I don’t love every aspect of Walmart’s business model either, but it doesn’t stop me from shopping there.

However, Amazon’s strengths in this regard go beyond cheap new textbooks. They connect you with a variety of resellers who have just about any used book you might want. I found one particularly expensive little paperback that wasn’t available used at my son’s bookstore and was $75 new. It was $5 plus 7.95 expedited shipping from one of Amazon’s partners. Sure, it had every line highlighted (apparently someone didn’t understand the concept of highlighting), but for $12.95, it served the purpose just fine.

Next: E-textbooks are not a myth »

Topics

Chris Dawson is a freelance writer and consultant with years of experience in educational technology and web-based systems. In 2011, he became the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network SaaS provider.

Disclosure

Christopher Dawson

Christopher Dawson is the Vice President of Marketing for WizIQ, Inc., by day and a freelance writer and educational technology consultant by night. Well, most of his colleagues at WizIQ are based in India, so really he's working with them whenever he can stay awake. He has worked for his local school district as a teacher and technology director, for the Johns Hopkins University School of Public Health, and for Biogen, Inc. (now Biogen-IDEC, Inc.). He has also consulted with STATNet and Cytyc Corporation and retains close ties with X2 Development Corporation (now owned by Follett Software, the supplier of the student information system he administered for several years). Follett is paying him a monthly honorarium to act as a presenter for their "SIS Voices for Student Achievement" community (he produces occasional blog posts and hosts a monthly webinar on the use of student information systems to inform data-driven instruction and school-wide change. He regularly purchases and/or recommends Dell hardware. This is because Dell makes good hardware and has truly committed itself to education in innovative ways, particularly with their "Connected Classroom" initiative. It isn't because he has dealings with the company through his role at WizIQ (which he does) or because they have provided him with long-term loans of a variety of equipment for in-depth testing (which they have). Intel (reference designer for the Classmate PCs he has implemented in his local schools) has provided him with long-term loans of Classmate PCs for testing, as have Dell and Lenovo with their educational offerings. He may report on any of these companies as his experiences with them have direct bearing on educational technology; positive reports are not necessarily an endorsement and he receives no direct financial compensation from these companies or any others. Intel paid all expenses for his attendance at the 2009 Intel Classmate PC Ecosystem Summit which he attended as the sole representative of the technology press. He was invited to attend in 2010 but his wife would have killed him if he spent 3 days in Vegas geeking out and left her home alone with a new baby. Acer provided him with a 50% discount on an Aspire One netbook in early 2009 after he tested it for 30 days through their educational seed program. He liked the netbook at the time but it has since broken and sits unused in his office. Canonical sent him Ubuntu lanyards, t-shirts, and mousepads for his kids. He stole one of the lanyards and proudly hangs his keys from it and occasionally features his 8-year old wearing an oversized Ubuntu t-shirt on his Facebook profile. Gunnar Optiks sent him a pair of computer glasses to evaluate for a holiday gift guide. He is wearing them now as he types this because they never asked for them back and they rock out loud. Seriously - they work brilliantly and make it much easier to spend 20 hours a day staring at an LCD. If they ever asked for them back, he would fork over the $99 and buy a pair. Microsoft gave him 2 free copies of Office 2010 professional, a desktop clock, and a useless book on Office 2010 when he attended the launch of Office/Sharepoint 2010. He occasionally uses the SharePoint lanyard they gave him instead of the Ubuntu lanyard for his keys, but feels dirty afterwards. Adobe provided him with a pre-release version of the CS5 Master Collection for evaluation and ultimately provided a full, licensed copy for ongoing testing of educational applications of this admittedly expensive software. Like the Gunnars, if the license expires or they come out with CS6, he'd actually go out and buy it himself. Which is saying something, because he's actually pretty cheap. Any other companies wishing to send him cool things to evaluate, wear, or otherwise adorn his kids are more than welcome to; he promises to disclose it here if he keeps any of the stuff. Finally, because WizIQ is a virtual classroom and learning network provider, Chris, as VP of Marketing, frequently interacts with, seeks out deals with, and directly or indirectly competes with a whole lot of LMS, SIS, and other Education 2.0 companies. In general, he'll limit his reporting about these companies to news that does not impact his relationship with them or with WizIQ. If he reports on them, it's because what they are doing is newsworthy or worth the attention of his readers and not because he's trying to broker some deal, damage competition, or otherwise advance his position in his day job. LMS and SIS companies, along with other online learning communities, are a pretty important part of Ed Tech. If he stops reporting on them completely, there won't be a whole lot left. He'll be sure to call out any overt conflicts of interest if they are unavoidable. Finally, Follett Software Company pays him a little tiny honorarium every month to present on their SIS Voices webinars and to write the occasional blog or discussion thread for them. Since Follett recently bought X2 (maker of an awesome web-based SIS that Chris just happened to have used, served in advisory groups for, and frequently reported on), this is probably also worth disclosing.

Biography

Christopher Dawson

Christopher Dawson grew up in Seattle, back in the days of pre-antitrust Microsoft, coffeeshops owned by something other than Starbucks, and really loud, inarticulate music. He escaped to the right coast in the early 90's and received a degree in Information Systems from Johns Hopkins University. While there, he began a career in health and educational information systems, with a focus on clinical trials and related statistical programming and database modeling. This focus led him to several positions at Johns Hopkins, a couple-year stint in private industry, teaching high school math and technology, and 2 years as the technology director for his local school district. Most recently, he started his own consulting business and is now the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network provider. He lives with his wife, five kids (yes, 5), 2 dogs, and a hateful cat in a small town in north-central Massachusetts. Although he is no longer teaching, his roles with WizIQ and ZDNet allow him to continue helping students and teachers add value to education with technology rather than merely adding to the bottom line.

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RE: The textbook racket
owenmunger 27th Oct 2010
I agree that the current college textbook situation is ridiculous. There is no way students should be paying that much for book, and they don't have to with http://www.cheapesttextbooks.com. They have some of the best deals of the web and even offer you the choice of buying or renting textbooks. Check it out before the semester starts to save some dough.
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Next step
s_souche 10th Sep 2010
Creative Common collaborative textbooks.

I don't like what's already there, especially in my french native language, but near future will necessarilly develop this field. Arnold is at it, McNeally is at it....
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The biggest racket..
Economister 10th Sep 2010
are the new editions. The author makes a few changes, the publisher prints a new edition and gives your professor an "incentive" to prescribe the new edition for the course, and bingo, you can no longer use last year's textbook for that course (or at least they make it difficult for you). The following year there is a new edition of the book you just bought and your used text book is pretty well worthless.

Yeah, I've been there.
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RE: The textbook racket
CBQ 10th Sep 2010
Great piece!

also check out campusebookstore.com where they have collected 2-300 of the most commonly used public domain titles used on course. they are drm free and in epub format.

check out ABE, they have almost everything at cut rate prices .

see sellmytextbooks.org or student classifieds on you campus.

in every case- buy only based on ISBN - its the only way to ensure you have the correct book.

my son's books were over 800 bucks this term. there are better ways just a little more work ...for me
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Anothere vendor: eBay
recurvebowyer 10th Sep 2010
My daughter would have only gotten $28.00 for a book she paid $120.00 for at the start of the semester. She sold it on eBay for $78.00.
So even if you went the College Bookstore route, at the end you can use eBay to increase your payback.
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RE: The textbook racket
bump911 10th Sep 2010
chegg.com - saved my daughter a ton each semester
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Educators need to be schooled in open source
ArtInvent Updated - 10th Sep 2010
Instructors need to get with the program. We need to educate profs on the concepts of open source textbooks, creative commons, things like that. Few college undergrad courses are so bleeding edge that they require new textbooks revised every year. This stuff has been taught for ages, bit even with bleeding edge material, wiki and open source software has proven that the concept can result in equal or superior results.
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"Educators need to be schooled"?
IT kibitzer 13th Sep 2010
@ArtInvent

I know very well what my textbooks cost, and cost is always part of the decision. Only part, though; in my field there aren't any low-priced or free textbooks that don't either suck wind, or present the material at a level only comprehensible by the students I wish I had.

Believe me, I use lower-priced books whenever I can find them. I just don't find them very often.
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RE: The textbook racket
tombew 10th Sep 2010
Another great resource mentioned already but worth repeating for used books is Abebooks. It links thousands of wholesale and retail sellers together and I often find things on there that I can't find on amazon or anywhere else.
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my son bought 4 books for about $600
mr_bandit 10th Sep 2010
the kicker is: they are printed by the community college he goes to, and you *must* by the versions they print - there is no other place to get the books. They are deliberately custom editions, but they are basic texts, ie standard college algebra.

Aside from the understanding community college is supposed to be more affordable ...
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Chris, while I agree and you do have a point...
SonofaSailor Updated - 11th Sep 2010
you kind of lost some credibility by going out a few weeks ago and dropping quite a bit of money on Apple equipment.

I mean, you don't expect the guy that orders lobster for dinner to suddenly become a tight-wad when he's leaving the tip.
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RE: The textbook racket
becksdark 12th Sep 2010
My daughter went to a community college where each course had an online component. The books were each issued with a logon ID that could be used only once.

NO used market for that book.

What a scam!
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RE: The textbook racket
maguay 13th Sep 2010
Coursesmart works great, but the books are still waaay more expensive than textbooks ought to be in my opinion. Also, Coursesmart (and most eTextbooks) are actually 180 day eBook subscriptions. The one saving factor with Coursesmart is that you can print pages ... so my PrimoPDF printer get a workout saving me an offline copy of the chapters I'm studying.
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RE: The textbook racket
DannyO_0x98 13th Sep 2010
I too thought the same thing when looking at a used textbook that was highlighted every where. Made me laugh when I read your words.
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The real textbook racket is ...
Patanjali 13th Sep 2010
... the amount that teachers rely on them instead of teaching!

And the amount of homework given for the same reasons.
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RE: The textbook racket
pointlessmoniker 14th Sep 2010
I agree that the textbook industry is quite a racket. And I agree that going online to find your books is the way to go. BUT, I don't agree that you have to spend a bunch of time on google searching every permutation of possible book options. There's a website that does this for you - http://www.bigwords.com They are a search engine for textbooks that actually search all the retailers and rental sites you mentioned here and many, many more to find you the cheapest prices for your books. Also it does this on a search for multiple books at once giving you the best possible combination of places to get all the books you need for the lowest overall cost - including available promotions, coupons and shipping. It's actually pretty cool. You should give it a try when it comes time to get your son more books.
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RE: The textbook racket
owenmunger 27th Oct 2010
I agree that the current college textbook situation is ridiculous. There is no way students should be paying that much for book, and they don't have to with http://www.cheapesttextbooks.com. They have some of the best deals of the web and even offer you the choice of buying or renting textbooks. Check it out before the semester starts to save some dough.

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