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Mumbai attack coverage demonstrates (good and bad) maturation point of social media

By | November 28, 2008, 11:21am PST

Summary: We have individuals running amok with information and we have no way of knowing if what is reported via social media is true. And in situations like the response to the Mumbai attacks, this presents bona fide danger.

The devastation in Mumbai has been top-of-mind and top-of-the-news over the last few days – with good reason. It’s also been the hottest trending topic on Twitter and covered widely as the latest disaster to be live broadcasted via tweet.

Sadly, the people writing about how cool it is that people are live tweeting the events in Mumbai are missing a huge point. What’s happening now — and what is happening in Mumbai — is bigger than all of us. It’s bigger than communicating via Twitter. It’s bigger than just reading blogs. This is where social media grows up.

Social media is providing the ability to report and take in unfiltered news in a more direct way than ever before possible and we’re doing it on a mass scale. It’s no longer just a toy for early adopters and Internet nerds; it’s taking its place as an influencer far beyond technology. There is, however, a downside: there’s very little way to know what is true and what is rumor. As fellow ZDNet-er Michael Krigsman said to me the night, “we’re trading off potential accuracy for immediacy.”

He’s right. On one hand, social media shows the wisdom of crowds while at the same time demonstrates the reactionary failures of the crowd.

One example: Do a Twitter Search for the hashtag #mumbai and you’ll find thousands of tweets from folks near the site of the tragedy as well as folks in other countries who are offering support. People are sharing locations where blood is needed, police activity that they are witnessing, and the health status of their family and friends. This is good, minus one little point in there – the police activity. These updates have begotten seemingly urgent warnings from users reporting that the government of India is asking people to stop reporting on police movement (that includes Twitter users, bloggers and television stations) due to the fear of the terrorists using the tools to glean information. Those not tweeting for the omission of police details are calling it a hoax.

Is it so far-fetched to believe that terrorists could be tracking Twitter or social media sites as part of their overall intelligence efforts? The U.S. Army doesn’t seem to think so. Last month it was broadly covered that the U.S. Army issued a report in which it claimed Twitter could be used as a terrorist tool. Many mocked this concept but I believe that mockery shows a bit of ignorance as to how any site or online communications tool could be effectively leveraged for evil – as demonstrated by cyber warfare. And look at how many articles and business decisions have stemmed from a 140-character thought over the last two years. It’s not so shocking that this technology can be used for evil as well as good.

My point isn’t to determine whether or not terrorists can use social media to get a leg up on their attacks. My point is that we have individuals running amok with information and we have no way of knowing if what is reported via user-generated social media is true. And in situations like the response to the Mumbai attacks, this presents bona fide danger. Remember the “roving gang” rumors that spread and created panic after Hurricane Katrina? This chaos was aided during a time when electronic communications were down. If social media had been as prevalent as it is now, it might’ve been worse.

Some cynics might say, “Jen, we’ve had this issue with mainstream news media for years. Yellow journalism?” To me, social media presents greater risks, as every single person with Internet access now has the power to report. And with such surges of information our filters for discerning truth from sensationalism are cluttered.

Next: Beyond sensationalism –>

Topics

Jennifer Leggio, aka "Mediaphyter," writes about the "social business" side of social media - including enterprise, security and reputation issues.

Disclosure

Jennifer Leggio

Jennifer is employed full-time with Fortinet, a leading network security appliance vendor. She is also actively involved in the network security community and works with the Security Bloggers Network. She co-manages the annual Security Bloggers Meet-UP at RSA Conference.

Jennifer is also involved with Silicon Valley Tweet-Up, a philanthropic networking event that brings people together to raise money for local family-oriented charities.

The blog posts here are solely her opinion and do not represent her employer or any other organization with which she may be affiliated.

Biography

Jennifer Leggio

Jennifer Leggio (@mediaphyter) has been a communications professional for more than 15 years, focusing primarily on enterprise technology and security. She is currently the director of strategic communications for a leading network security vendor. Jennifer is also passionate about all things social media, especially enterprise, security, privacy and reputation issues, which is why she writes about these things for ZDNet.

A well-connected communicator, Jennifer has led or supported interactive social networking efforts for security industry conferences including RSA Conference, Black Hat USA and SOURCE Conference, and founded the Security Twits, a community for network security professionals. She also helps run communications for the Security Bloggers Network.

Finally, Jennifer co-hosts the Quick'n'Dirty social media podcast with Aaron Strout, is a founding member of Technically Women, a communal blog project, and manages marketing and public relations for Silicon Valley Tweet-Up, a networking group that raises money for family-oriented charities. Jennifer was profiled in Silicon Valley San Jose Business Journal's "40 Under 40" edition, as a rising star for 2009.

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RE: Mumbai attack coverage demonstrates (good and bad) maturation point of social media
just-do-it 21st Sep
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too much BS, I ignore it
Linux Geek 28th Nov 2008
On one hand is too much contradiction in the news that I even stopped paying attention to.
On the other hand hundreads of people were dying in Iraq every day last year and the media did not make any big fuss about it.
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So?
hasta la Vista, bah-bie 1st Dec 2008
On the other hand hundreads of people were dying in Iraq every day last year and the media did not make any big fuss about it.

So?
@hasta la Vista, bah-bie This is STUNNING, thank you so much for sharing..!!! happy replica purses chanel replicas fake chanel bags
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1st tweets
tweetip 28th Nov 2008
#Mumbai ~ 1st Tweets Timeline & Chart...
http://tweetip.us/lkurv
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Social Media => Social Conscience?
ZachSteel 29th Nov 2008
Maybe, just maybe, the fact that we can blog about
anything at all will make us ALL more responsible - ie
those who blog and those who we blog about. There are
consequences to everything we do and we will all have
to be more aware of this as we explore the use of
social media. Maybe social media will become our
social conscience as long as it remains unabridged
(and we all grow up)? Sadly I feel that the blogged
will continue to exploit the blogger for the
furthering of their own aims for some time to come.
I suspect the revision represented by the screen grab lasted less than a minute, and was a revision that deleted all previous content and replaced it with "Bush Sucks." The next revision would be a "revert", where the vandal's work is undone. This happens all the time in Wikipedia, and does not represent a fatal flaw IMO.

Interesting that you don't respond to friendly attempts at clarification elsewhere.
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Contributr
Don't make excuses
mkrigsman@... Updated - 29th Nov 2008
Social media will be ready for prime time when it doesn't require excuses. Right now, social media is at an early evolutionary stage: that's fine, since it's great today, with all its flaws. Still, all this represents a harbinger of things to come, which I think is the real issue.

Can you imagine someone saying pages of the New York Times periodically are vandalized on a regular basis, but it's okay because they fix it quickly?

Quite frankly, the length of time during which the screen was displayed (which neither of us know) is irrelevant.
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excuse who
reechard 29th Nov 2008
I'm not excusing Wikipedia. And I'm not about to excuse ignorance of how the mechanism works.
If ZDNet wants to cover the breaking news "wikipedia can be defaced" fine. Otherwise page 2 of this article is very unfair and has nothing at all to do with Mumbai.
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ZDNet vs. Wikipedia
reechard 29th Nov 2008
I will eagerly anticipate articles from ZDNet on how wikipedia has attained the success it has now, and what can be improved.

I will not entertain casual sniping at one of the best examples of a massive collaborative effort to date.

I wonder if Jennifer, and others at ZDNet would care to take an "official" anti-wikipedia position, and explain that this in no way is affected by business motives and an erosion of the authority of such as ZDNet. Looking forward to it!
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Wow
Jennifer Leggio 30th Nov 2008
I just responded to you on FriendFeed. As I've made very transparent via social media, I've been in the hospital since Friday due to a heart condition. This was not a priority.

Your "friendly" comment was accusatory. You made assumptions based on what I did not say, making it seem that I evaded a question when I answered the question you asked. There was no evasion. Perhaps your question was unclear. Also, writing a blog trying to linkbait readers by calling me wrong is not friendly, either, but I still would've responded earlier had I not been so sick.

As Mike pointed out, you're missing the point. I am not bashing Wikipedia. I did not say anything negative about Wikipedia. It has everything to do with Mumbai. It represents the problems that can arise when there are a lack of controls. Yes, Wikipedia has controls, but clearly they failed for a split second. But the point is about the errors and issues that can come about during a time of crisis, and how people take advantage of such crises to try to push their own agendas. If we're truly going to address the issues we need to not worry about our allegiances to different sites and focus on the core issue -- people abusing social media and mainstream media's fallacies as well.

Let's keep our eye on the ball.
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Nothing new
FatCat1957 1st Dec 2008
"But the point is about the errors and issues that can come about during a time of crisis, and how people take advantage of such crises to try to push their own agendas."

Mainstream media has been doing this for years. News papers and governments have been doing it for centuries. What?s new is we get to have misinformation before the powers that be can decide we need it.
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OK - Lets keep our eye on the ball
seamountie 1st Dec 2008
Jennifer, I see the point of the poster you answered.
Your entire article really has nothing to do with
Mumbai....it has to do with the reporting of
the events in Mumbai, which the previous poster has apparently missed. You bring up very valid points and
concerns. Keep it up.
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Whats with the attitude?
bladeoz 30th Nov 2008
I can't see anything in the article that supports a reason for you're attitue/anger.

Her article suggests nothing about Wikipedia being bad or mechanically flawed. Or does the fact she mentioned twitter mean the same as you suggest about Wikipedia? Success doesn't mean perfection either by the way - ask any of the linux fans here in regards to their opinions about Windows.
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Bring on the #Moron filter
malbonster 30th Nov 2008
I think the the Mumbai Twitter coverage demonstrates how far we have to go in terms of maturation. Much of the 'tweetage' was just noise. Much was hateful. A depressing amount was just about bigging up Twitter and social media - as if the real battle was Twitter vs CNN. I wrote two blog posts about it, one on the night - you'll find it here: http://tinyurl.com/62w8nk; and another just now proposing some ways of dealing with these problems in the future, that you'll find here: http://tinyurl.com/65ag4u
I would like to extend my sincere sympathies and condolences to the bereaved Families and prayers and thoughts to all affected by this attack

This is totally unfair; innocent Lives being cruelly snatched by perpetrators of such condemnable actions

"When" will the perpetrators of such condemnable actions ever understand that by committing such actions, they are literally committing the very most sinful of actions!

It only leaves one more confused, perplexed and wondering in amazement with so many questions unanswered as to Why, Why and Why are such actions taking place? What do the perpetrators achieve?
Why don't they realize and understand that the World needs Peace, Love, Progress and Prosperity; that when they first contribute and invest in Peace and Love can they expect to reciprocate likewise, "When" will they ever learn?

Life is extremely Precious and when the perpetrators just take decisions and commit unforgivable actions; they only foster more repulsion and disgust at what they are seeking to demonstrate.

By committing such actions, they are only creating more hatred for themselves primarily; as well as further distancing and surrounding themselves with a vicious circle of further infinite hatred

At this crucial moment, where we stand at the cross roads of doing our very best to comprehend the reasons for these condemnable actions; it is sincerely Hoped that decisive resolutions are identified whereby they are able to facilitate an effective mitigation right from the core roots of these elements, where they emerged.

"Understanding" the core elements relating to this process is one of the strategic and instrumental keys in effectively managing and regulating the process instead of solely combatting since the first process is to establish a platform upon which a firm foundation could be built; the foundation of Universal Hope, Peace, Trust, Love, Peace, Harmony, Progress and Prosperity

It is pursuing an hopeful and practical process; whereby anticipating, innovating and embarking onto pursuing a practical approach for adeptly and resolutely dealing with such type of condemnable actions is being encouraged; Alas what has occurred cannot be recuperated, but the sacrifice that has been made by several innocent victims over the years reminds us and encourages us to stringently identify resolutions that could effectively harness the various factors effectively and implement a resolute approach in dealing / combatting with such condemnable actions decisively and practically.

It is more easily said than done; but every step taken in the direction of seeking to identify each resolution is essential and imminently approaching

Evolution is testament and holds evidential records of various events that have occurred and it is our duty to educate and inspire the concerned to seek to "Recognize" and "Understand" the immense potential value of each and every Life, since Life is extremely Precious and Splendid; and can "NEVER" be snatched away by these type of cowardly actions on any pretext or instance whatsoever.

Each and Everyone has the rightful privilege to Live and cannot become subject to what perpetrators of such condemnable actions think and decide, it is absolutely very wrongful, punishable to the maximum possible extents and unpardonable; (Although the deviation is there when reference is made to referring to the aspect of punishment, it is but natural that when all steps that are taken to make the concerned understand the significance and importance of reality and when they refuse to understand and persistently seek to establish their own agendas, then in such contexts, this is NOT permissible since there has to be Universal Harmony, Peace and Love that is accorded contentious precedence and pre dominance since the Universe provides us and bestows us each and every Moment with the very finest of virtues but when there is an interruption or attempts made by perpetrators to change the course of what is being manifested Universally, then the perpetrators are naturally SUBJECT to pay a price for their irresponsible actions, face the consequences; they need to be accountable and responsible and essentially "Understand" that defying the Universal Principles, The Laws of Nature is having a price that NEEDS to be paid)

It is not only retribution alone, it is fairness where no sides are taken, but what is just and unjust; since Nature never discriminates or favors one over another; but tends to remind and make one aware time and again that it makes one pay for one's wrong deeds whether now or later; but definitely has its own way of compensating those that have been made to endure and face unfortunate events due to the mindless actions taken by perpetrators; the distinguishing of those that are right and those that are wrong is already being journalized / recorded and will seek accountability accordingly.

I shall summarize the above comments on this note since it is an extensive appeal that consistently seeks to kindle the Hope for establishing Universal Hope, Peace, Trust, Love, Peace, Harmony, Progress and Prosperity; If a reference has been made to certain tendencies that reflect accountability, this is natural, since every action that is taken is linked and bound to result in a reaction; so every action that is taken must be carefully assessed and taken explicitly on the basis of establishing Universal Hope, Peace, Trust, Love, Peace, Harmony, Progress and Prosperity; it is the pursuit of a mutual process and not solely for suiting one's agenda alone!

With sincere Hopes, Thoughts and Humble Prayers,
Vashi Ram Chandi
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You miss the "Point" of terrorism
seamountie 1st Dec 2008
The whole point of terrorism is to get noticed by the
broadest spectrum of society. Terrorist do not care
what you think of them, as long as you think
about them. This concept of 'Notice Me' was
most succinctly put by P.T. Barnum (who was not a
terrorist, of course) who said "I don't what they
print about me as long as they spell my name right."

So, really, when the new media (social and main-
stream) report on a terrorist incident, they are doing
exactly what the terrorists want - and a case could be
made that in doing so, they are abetting the
terrorists.

This is a classic conundrum, to which I have no
answer.
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Major media is full of bias and manipulation
parkerjgpatton 1st Dec 2008
The same people who blindly follow one news network or paper because it appeals to them on an emotional level will probably do the same with social media. Major newspapers and cable news have options covering the political spectrum if you just want to blindly pick a side. The major media "filters" are usually slanted and manipulative. I'm sure that social media scares the heck out of them. I agree that the development of social media is a mixed bag of good and bad. Hopefully part of the good will be much needed checks and balances against today's media giants.
If the CDC can track influenza outbreak via Google, then of course terrorists can glean information from Titter. Not everything the police try to suppress is bad; sometimes it is for protection of the good. You're right on target.
I'm sorry to have to ask, but who reported on WMD? Bloggers? Twitterers? The Journalists' ethics you mention can't really be all that different from the values that all human beings must bring forward when talking to other fellow human beings: truthfulness with just enough kindness around it.
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Don't point at New Orleans.
jdonley@... 1st Dec 2008
Several points about New Orleans and Katrina.

First, the egregious myths and inaccuracies passed along during Katrina were collected and passed along by the professional news media. Our mayor's claims of 10,000 dead . . . our police chief's descriptions of mass rapes and carnage in the Superdome, etc. There was NO interruption of media coverage during the disaster.

Social media, on the other hand, provided what I consider the most authentic picture of Katrina . . . thousands of text messages coming to us at NOLA.com, and streamed into our blogs, provided a myriad of "little pictures" that added up to a big picture - a drowning community telling its own story. NOLA.com didn't plan this . . . our community seized the web site for its own purpose. These message boards have been credited with saving perhaps thousands, by providing locations of trapped individuals and endangered neighborhoods.

There were, indeed, roving armed gangs roaming the streets, looting, burning and pillaging. In some cases, the thugs were wearing badges.

Jon Donley,
Editor, NOLA.com
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Too Much Info is the Problem
timfms 1st Dec 2008
The problem with the internet isn't the information ... it's the amount of information. Social networking often just adds to the confusion. We never know who's writing, what their credentials are, what their bias is, etc. And it's unclear to me who reads these blogs ... is it just preaching to the choir? We've gone from too little information to make a decision to too much information to make a decision ... and I have no idea how we'll ever resolve this issue.
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And as you point our, where the info comes from is the
biggest problem as that is the core issue on how much
weight to put on the report.

The very concept of anonymity throws the whole
reporting issue into disrepute. Is the report you
read on Twitter coming from someone who is dodging
bullets and 'coolly' reporting what they see? Is it
someone holed up in a closet in a room hysterically
reporting as facts what they simply fear is happening?
Is it someone off site who is reporting their opinion
as fact 'cause they like to see their name on the
'net?

This is why most (but not all) bloggers do not deserve
protection as journalists.

When it comes to news reporting, anonymity is
bad...and who is that idiot named Seamountie, anyway??
The attacks in Mumbai were a tragedy but, why is the murders of more than double the number in Nigeria during the same time never got any air time?
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The attacks in Mumbai were a tragedy...
Chris Blessing 2nd Dec 2008
My sentiments exactly. I will happily (let's hope) live with the negatives of social media reporting the news as long as bloggers and tweeters are willing to report events traditional news media refuse or is afraid to report.

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