Google Buzz gets axed. Finally.

Google Buzz gets axed. Finally.

Summary: Google finally pulls the plug on Buzz, choosing to focus its efforts on Google Plus instead.

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TOPICS: Apps, Google
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One of the things I've always admired about Google is the willingness to pull the plug on products and services. The company has long said that even failures are successes because the company learns from them.  

And so, we bid an overdue farewell to Google Buzz, a poorly-executed attempt to battle Twitter in the microblogging social media space. Announced in February 2010, it was riddled from problems from the beginning, including the decision to embed it into Gmail accounts - as if we needed more noise in the inbox - and concerns over privacy.

Interestingly enough, I expected Buzz to get the axe sooner than now. The critics, myself included, never let up. And when Google Plus hit the scene, it was largely characterized as a social offering that exceeded anything the company had tried in the past, including Google Wave - also shuttered - and now Buzz. Now at 40 million strong, Google Plus is the new focus.

In a blog post, Products VP Bradley Horowitz, sums it up nicely:

Changing the world takes focus on the future, and honesty about the past. We learned a lot from products like Buzz, and are putting that learning to work every day in our vision for products like Google+. Our users expect great things from us; today’s announcements let us focus even more on giving them something truly awesome.

The company also noted that, along with Buzz, it plans to shut down Code Search and the Code Search API in January, as well as Jaiku, an acquired product that let users send updates to friends. It will also close its University Research Program for Google Search, which provides API access to search results for a select group of academic researchers, in January.

Finally, the company will close Google Labs site today, following through on an announcement from earlier this year. Boutiques.com and the former Like.com websites will be replaced by Google Product Search.

Topics: Apps, Google

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16 comments
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  • RE: Google Buzz gets axed. Finally.

    Cool. And Google + will be axed when? This time next year?
    does_not_matter
    • RE: Google Buzz gets axed. Finally.

      @zoranivkov

      Except Google+ is being used.
      Michael Alan Goff
      • Not by many, according to reports

        @Michael Alan Goff
        William Farrell
      • RE: Google Buzz gets axed. Finally.

        I have read that from you repeatedly.

        Do you have any links, or are you just bullcrapping?
        Michael Alan Goff
    • RE: Google Buzz gets axed. Finally.

      @zoranivkov Haters gonna hate.
      Droid101
      • RE: Google Buzz gets axed. Finally.

        @Droid101

        As a Google Apps administrator, I certainly don't hate Google. I am just disappointed to see the momentum is loosing its strength.

        Most people I know have both a Facebook and Google Plus account. The difference is they are on Facebook every day, while most of them registered for Google Plus, logged in a couple of times and never again.

        They claim to have 40M "users". What do you think is the number of those among us who actually did anything on G+ in the last month or so?
        does_not_matter
    • When will they axe trolls like you????

      @zoranivkov

      Hopefully as soon as possible
      linux for me
  • RE: Google Buzz gets axed. Finally.

    LOL! Google + I pulled the rip cord on that months ago before it hit ground. Google MySpace II!
    TechNickle
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  • RE: Google Buzz gets axed. Finally.

    I still say Buzz should've been separate and Wave integrated into Gmail.

    Wave could've done with some advertising too, it didn't even appear in the list of Google apps at google.com etc...

    Wave had massive potential but it never had a user base to be able to take off, being part of Gmail would've given it that.
    bradavon