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Windows Phone 7 developers finally get the final version of Microsoft's tools

By | September 16, 2010, 10:49am PDT

If Microsoft and its phone partners really do end up delivering the first Windows Phone 7 devices in October in Europe and November in the U.S., Microsoft is sure cutting it close in getting the final version of the development tools for those devices in the hands of coders.

Developers were able to get their hands on the final build of the Windows Phone tools today, September 16, as Microsoft execs promised several weeks ago.

As the Softies noted in a new blog post today, the final Windows Phone 7 tools release is required for devs who hope to have their apps in the Windows Phone Marketplace, which opens for business in “early October.”

“For developers to put their apps into the marketplace, opening in early October, you will need to download this version of the tools. Any application built with a previous version of the tools will fail application certification in the Marketplace,” blogged Brandon Watson, a Director in Microsoft’s Mobile Communications Business unit.

The lack of the final version of the tools seemingly hasn’t hampered some of Microsoft’s Windows Phone 7 development app-development partners. Twitter, Netflix, OpenTable, Flixster and Travelocity showed off on September 15 versions of their respective apps that worked from inside the Windows Phone 7’s browser. Windows Phone 7 apps. As TechFlash reported, YouTube also showed off the ability to view content on WP7 devices from inside the WP7 browser.

The Windows Phone 7 tool suite includes Visual Studio 2010 Express for Windows Phone, the Windows Phone Emulator, Expression Blend 4 for Windows Phone, XNA Game Studio 4.0, and a just-added Bing Maps software development kit (SDK) control.

“The (Windows Phone 7 tool) installer is smart enough to download only what you need, and the tools will work with your existing Visual Studio 2010 and Expression Blend 4 installations,” Watson blogged.

Microsoft also is releasing a separate Silverlight for Windows Phone Toolkit, Watson said, which will include six controls released for download from the Codeplex site under the Microsoft MS-PL open-source license. These supplemental controls do things like handle “gesture events,” like tap, double-tap, hold, drag, etc. Others include date picker and time picker

The Microsoft Advertising team also announced its own SDK for Windows Phone 7 on September 16: The Mobile Advertising SDK for Windows Phone 7, as well as the Microsoft Advertising Exchange for Mobile. The Exchange is “the industry’s first real-time, bidded ad exchange in mobile,” Microsoft officials claimed, and is designed to provide display-ad serving, enabling developers to build ad-supported apps.

Microsoft is expected to “soft-launch” Windows Phone 7 on October 11.

A few of you readers have asked me if I’m ready to shell out to buy a Windows Phone 7. I can’t say yes for sure, as I’m not among the chosen few who’ve gotten one of those early loaners to test drive. I never bought a Windows Mobile phone, as I (and my various carriers) felt they weren’t the best smartphones for the money. I’m reserving judgment on Windows Phone 7 until I can find one that I like with a reasonable data plan. If I don’t — who knows — maybe I’ll succumb to an Android phone.

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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RE: Windows Phone 7 developers finally get the final version of Microsoft's tools
ritesh123 21st Oct
The Windows Phone 7 Developer Tools package includes everything you need to write awesome applications and games for Windows Phone 7.All are installed with download as wriiten in above article.All of the above tools and frameworks are packaged into one setup, and everything is free. If you already have Visual Studio 2010, the setup will also add support for Windows Phone 7 development and projects to your full Visual Studio 2010.
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@NonZealot
Lets hope its not like the Apple store and we don't have 299,999 tip calculators.
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Now now, be fair
NonZealot 16th Sep 2010
@Loverock Davidson
There aren't anywhere close to 299,999 tip calculators in Apple's application store because that wouldn't leave any room for fart apps and flashlights.
@Loverock Davidson

...and fitness apps
running apps
geocaching apps
navigation apps
music streaming app
(real) guitar apps

I don't want a phone that does nothing but provide facebook and twitter streams on the home page. I don't use those services and if all the phone does is that, then it is dead to me.

I will reserve judgment for when the phone debuts and not act like you trolls.
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Microsoft Phone 7
atrok Updated - 27th Jul
@Loverock Davidson Lets hope its not like the Apple store and we don't have 299,999 tip calculators.

I bet Kinect will not be magical either.

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@NonZealot
ha, ha, ha ....
good one for a DOA kit.
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@NonZealot 300,000 is such a big quantity to come app in a first year. university geds | highschool diplomas
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300,000 reasons to flop!
cyberslammer 16th Sep 2010
Can't wait!!
0 Votes
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Final?? Or the latest Alpha??
wackoae 16th Sep 2010
NT
0 Votes
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Final.
NonZealot 16th Sep 2010
@wackoae
We aren't talking Apple here where versions 1-3 are all Alpha.
0 Votes
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10% market share and falling fast
balsover 16th Sep 2010
After the Kin flop MS had better produce a winner. I am waiting until I see the first WM7 phones from my service provider. If I am not totally blown away I will be purchasing an Android phone. Producing a 'just barley better' phone as RIM did will not be good enough tp save WM7 from becoming the next Newton.
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I've used a win7 Phone...
omdguy 16th Sep 2010
And I can tell you first hand that it is nothing like what is out there today, which I think is a VERY good thing. Organizing icons into a grid isn't innovation, and based on the fact I have used an iPhone, an Android phone and now a W7 phone, the W7 phone concepts are nothing like the phone market has seen.

The one thing I wasn't able to test drive was the XBOX Live integration for reasons I won't divulge (I have 2 XBOX Live accounts), but the Zune integration (insert your Zune joke here :-)) is also fantastic, and a Zune pass gives you unlimited music, with 10 free downloads for $15 a month (so it is really more like $5 a month) so that I can download whatever music I want, and as much of it without paying another $.99 every time I do it.

I'm telling you, this phone Os is a game changer. Oh, and BTW, the phone I used you could hold however you like and it wouldn't drop calls happy

Pat
@omdguy WOW I'm going to run out tomorrow and get it so I can use my Zune and XBox Live!!!

The corporate world doesn't give a CRAP. Neither does the consumer world. Windows mobile is DEAD.
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Will you be willing to eat your words?
Raid6 Updated - 16th Sep 2010
@cyberslammer

Android had no chance.

Bing was destined to be a flop.

Skype is dead.

The iPhone will never be outdone.

RIM is on the verge of collapse.

Linux is poised to take over the desktop.

Apple never makes mistakes and then blames the consumers.

Please.......... If when the newest WM platform is successful will you reply and willingly eat crow?

Why are you and those like you so eager to see fewer consumer options?

If you prefer not to buy MS products then don't.
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Mary Jo doesn't get a WP7 to play with
hubivedder 16th Sep 2010
because she can play with her fart apps on her iPad
0 Votes
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By making Windows Phone Developer Tools also not supported on XP, they have alienated all developers who're still on XP. Wonder whose loss exactly it is. Less apps for Windows Phone 7.
@anonymuos

How many years should XP be supported?
0 Votes
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RE: Windows Phone 7 developers finally get the final version of Microsoft's tools
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The Windows Phone 7 Developer Tools package includes everything you need to write awesome applications and games for Windows Phone 7.All are installed with download as wriiten in above article.All of the above tools and frameworks are packaged into one setup, and everything is free. If you already have Visual Studio 2010, the setup will also add support for Windows Phone 7 development and projects to your full Visual Studio 2010.
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