First time Apple product buyers spell trouble for PC world

First time Apple product buyers spell trouble for PC world

Summary: Millions of new iPad buyers are getting their first exposure to Apple products. This could be bad for PC makers, Microsoft, and other Apple competitors.

TOPICS: Hardware, Apple

The NPD Group recently published that one in four iPad buyers are first-time Apple product buyers. That means that millions of consumers have recently entered the world of Apple, and that could mean trouble for its competitors.

This is significant when you look at the satisfaction rate of iPad owners. Fully 98 percent of new iPad owners are satisfied, most significantly so, with the new iPad. That is a staggering number of happy owners.

As Kevin Tofel of GigaOM conjects, these first-time Apple buyers could lead to purchases of other Apple products. Consumers happy with purchases tend to try other products from the company that makes them, and that could spell trouble for PC makers down the road. Tofel also points out that these iPad owners may realize they don't need a PC at home at all:

Or even worse: Folks may consider not buying a PC at all and simply use an iPad for more computing tasks.

That makes sense, and could spell even bigger trouble for Microsoft and the upcoming Windows 8. The millions of new iPad owners could very well end up picking up a MacBook for their next computer. I hear from folks regularly who have considered themselves anti-Apple, but after getting an iPad decided to go all-in with a Mac. Most of these new Mac owners are quite happy with the move, and many say they wish they had done so long ago.

In addition to the new exposure to the Apple world triggered by consumers buying the iPad, the push into the enterprise may accelerate the process. Companies are already deploying iPads in the workplace, which in turn will expose other non-Apple customers to the technology. We may see this exposure trigger even more sales of Apple products, and to a group of traditional Windows users.

Apple tends to be a disruptor in business segments in which it succeeds, and we may be seeing the tip of the iceberg of the disruption the iPad will cause. This may ripple beyond the tablet space, and start defections in not only the smartphone segment but also the significant PC world.

Image credit: Apple

Related: Seven ‘must have’ productivity apps for the iPad | Apple’s next-gen iPad: New battlefields emerge | Microsoft’s business pitch for Windows 8 depends on tablets | Apple’s New iPad In The Enterprise: Laptop Replacement Gets Closer | The new iPad’s great but what’s wrong with a good, inexpensive Android tablet? | CNET: New iPad hands on | CNET: All CNET iPad coverage (roundup) |iPad HD will surpass laptops on key features

Topics: Hardware, Apple

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  • OH SNAP! You did not just say that!!!

    Pagan jim
    James Quinn
    • Oh yes you did!

      to funny only time will tell who end's up on top and truly I realy don't cair .Even thought You have seen many post's in the past on apple verses any P.C. It was to simply to get folks to argue thiere point to get a real opinion not some one who gives into a the crowed.SO peace out too all and thanks
      • Wow

        You even apparently edited that, and still it ended up like that.
      • What are you saying

        I usually don't fault people for punctuation but what you said isn't translatable.
  • More likely the opposite dirrection

    I have heard talk with some I know that had considered an Apple product, yet as they have heard about viruses for OS X, they have reconsidered, as they see no justification for the additional price, as there is now no benefit any longer.

    Cost is the main factor for most, and Apple products are known to be costly.

    As illogical as it is, many bloggers here claim that iPads are replacing PC's, as there has been a slowdown in sales of PC's (and Macs) to the point they are possibly considering doing away with the 17 inch Mac. They attribute this to the fact that a tablet will do eveything a computer does.

    They do not stop to consider that given the limited budgets of many, they could only putchase one or the other for 499 dollars. Those budgetary contraints will also carry over to PC purchases, as the numbers show that PC are being purchased in numbers far in excess of Apple's computer line.

    When looked at logicaly, the conclusions are always more accurate.
    Tim Cook
    • There is no 17 inch Mac. There is a 17 inch Powerbook however:)

      Macintosh sales GREW 7% last quarter and have been doing so for some time now. How "much" did over all PC sales grow in that same quarter? How about the past few quarters?

      Pagan jim
      James Quinn
      • Correction, Apple has not made "Powerbooks" in a long time...

        which I always thought was a stupid name. They are Macbooks and if you shorten Macbook you get "Mac", and they make a 17" last time I checked, so technically he is correct. But we offer Macbook as part of our departmental purchase. There are some, but the TCO is high so most managers would purchase/lease a Dell every two years than purchase the Mac's in addition to the many logistic issues we have with them in the Enterprise.
      • Windows still dominates the market with a 90% share and Apple ...

        ... still sits at 10%. Apple has a negligible enterprise presence, where Windows dominates. I am nt trading my Microsoft stock for Apple stck any time soon!
        M Wagner
      • @mwagner

        If you factor in iPads though, it's not looking so rosy.
      • You say Potato I say Dan Quayle

        The point is that there is no 17" Mac but rather a 17" Macbook. "IF" you shorten it you can get M, Ma, Mac, Macb, Macbo, and Macboo. As for your particular enterprise so be it but what does that have to do with the price of tea in China? The only other thing my previous post mentioned wat growth rate of which I think Apple's Macintosh (Not shortened) is doing well I think compared to it's ahem competition.

        Pagan jim
        James Quinn
      • Percentages are misleading.

        So did HP's by the way. If I sell 1 computer this quarter and sell 2 computers the same quarter next year my sales have grown 100%. If I calculated that correctly.

      • Perhaps but... Isn't counting Apple vs all PC's sold with Windows

        also kind of unfair? As it has been since well the start right? Now Apple vs the rate of sales for the entire PC industry is kind of strange. But it is done daily on here at least. Isn't Apple but a single company and the PC industry made up of many? Isn't Apple but a single company and "Android" many? Apple stands alone and oes it quite remarkably well compared to any other individual or even the whole. Also for Apple to move up even a single point they have to sell millions more not one.

        Pagan jim
        James Quinn
      • the Mac tab;

        From Apples' perspective you have the Macbook Air, Macbook Pro, Mac Mini, iMac, and Mac Pro. Out of all of those the Macbook Pro is the only thing with a 17" screen currently available.
        And I don't think it's going away any time soon.
        You'll probably wave goodbye to the Mac Pro sooner.
      • One item of interest, PJ

        For some reason, Apple's sales [i]growth[/i] is higher than the industry averag (which currently rests about 5%) and is exceeded by only one other brand (HP). Certainly, many other brands still sell more Windows boxes overall (well, with Apple now in #3 I need to reduce that to only two brands) but Apple's growth figures far outstrip the majority of them when considering many of those companies are selling fewer PCs this year than last.

        So yes, when counting the raw sales of one brand compared to all competing brands it does seem unfair, but when counting growth factors of any one of them to Apple suddenly Apple is extremely competitive.

        Oh, and Windows no longer holds a 90% share of PC sales against OS X and if you include iOS as part of OS X and Android as another competing OS, then Windows share falls to barely over 50%
      • Wrong!

        Mac sales are DOWN 5%, overall apple sales, iPhones/iPads mainly are up.
        Apple is canniblizing its own computer sales. When they remove the DVD player from all their systems with this refresh alot of consumers are going to think twice before buying one. Most people looking for a laptop still want a DVD drive. And they do NOT want to carry one externally, defaets the purpose of having an all in one portable device. I help people at work with buying new systems every week, and the general consensus on the Air is "I would love to get a laptop that light, but it doesnt have a DVD drive..." I hear that several times a month. I think Apple is jumping the gun if they remove them, I hope the rumors are not true.
      • No there is not...

        There was a 17" Powerbook and there was a 17" iMac, now there is a 17" MacBook Pro.
      • RE: One item of interest, PJ

        @vulpinemac you said: [quote]Oh, and Windows no longer holds a 90% share of PC sales against OS X and if you include iOS as part of OS X and Android as another competing OS, then Windows share falls to barely over 50%.[/quote]

        I thought market share didn't matter to Apple fans?


        Operating System Total Market Share
        Device Type: All DesktopMobile + TabletConsole

        Windows XP 43.09%
        Windows 7 35.02%
        Windows Vista 7.02%
        [b]Mac OS X 10.6 2.56%
        Mac OS X 10.7 2.38%
        iPad 2.13%[/b]
        [b]iPhone 2.01%[/b]
        Java ME 1.09%
        Linux 0.97%
        Android 2.3 0.83%
        [b]Mac OS X 10.5 0.81%[/b]
        Android 2.2 0.25%
        Pike v7.8 release 517 0.22%
        Symbian 0.20%
        [b]Mac OS X 10.4 0.20%[/b]
        [b]iPod 0.17%[/b]
        BlackBerry 0.16%
        Windows 2000 0.15%
        Windows NT 0.11%
        Windows 8 0.10%
        Android 3.2 0.07%
        Android 2.1 0.06%
        Unknown 0.04%
        Android 3.1 0.04%
        Report generated Friday, April 27, 2012 11:40:25 AM[/quote]

        Nope, from the beginning of times, the total combined Apple market penetration is: 10.26% today... Is that all?

        Beware of the person who can't be bothered by details.
        ~ William Feather

        Beware of a man of one book.
        {Latin Proverb}

        Believe those who are seeking the truth. Doubt those who find it.
        ~ Andre Gide (1869 - 1951)[/i]
      • Errr....

        Of course [by percentage] it is easier to go from 1000 users to 1070 users than 10000 users to 10700 users. Both are a 7% increase but the latter requires 10 times more buyers.
        Google+ could [if ever possible] double their user base by the end of the year but it still falls way short of Facebook.
      • Apple to remove the DVD drive from Macbooks

        Removing the DVD drive from a Macbook is the most logical thing to do!. Actually, I hoped they are going to remove it last year...

        There is not much point in carrying this troubled mechanical drive, that is slow, has limited capacity and only attributes to more bulk and weight. DVD disks are very unreliable medium to store anything for long time.

        The DVD drive won't be missed, as the FDD was not missed and if you remember, many followed suit after Apple removed it.
      • Mac sales up

        From this week's quarterly results for Apple, "The Company sold 4 million Macs during the quarter, a 7 percent unit increase over the year-ago quarter."