Broken Bad: Australia's addiction to torrents

Broken Bad: Australia's addiction to torrents

Summary: Breaking Bad is available in Australia on the same day that it airs in the US, and yet Australians still torrented the final episode more than any other country.

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TOPICS: Piracy, Australia
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It comes as no great surprise that Australians more than any other country were downloading the finale episode of AMC's ground-breaking drama series Breaking Bad via BitTorrent, but they should now have fewer excuses than ever to be doing it.

breakingbad
(Image: AMC)

The data from BitTorrent news site TorrentFreak showed that of the 500,000 to download the series finale of Vince Gilligan's critically-acclaimed show, 18 percent of users were from Australia, and even more remarkably, five of the top 10 cities worldwide downloading the show were Australian capital cities.

Australians love torrenting more than Walt Junior loves breakfast; we have long been known to top these charts, which last gained attention during the last season of Game of Thrones. But this season no doubt some would have expected to see a shift away from BitTorrent, given there has been at least two ways to get the show through more legitimate means almost as soon as it has aired.

Foxtel's Showcase channel aired the episode five hours after it aired in the US, and it was also available on iTunes  — albeit with some complaining about the second half of season five being included as a whole separate season requiring those who had already purchased a season pass to buy another pass.

The common response as to why people continue to torrent usually falls back on one excuse: they don't want to pay for Foxtel.

While Foxtel has come a long way in terms of its offerings of late, with the most recent product Foxtel Play allowing customers to build their selection of channels starting at AU$25 per month, a person who is only interested in Breaking Bad would need to pay AU$50 minimum per month just to be able to see it when it airs.

There's also the small problem that Foxtel's on-demand online replay service often doesn't upload the episode it just aired until the next day. People who had missed the finale will have to wait until the next day and hope that social media doesn't spoil it for them before then.

News Corp CEO Robert Thomson also admitted recently that 20 percent of Foxtel's own subscribers are watching Game of Thrones through torrenting, which suggests they either don't want to cough up the extra cash for the Showcase channel, or they just don't want to stick to Foxtel's schedule.

Users are more than ever wanting to watch what they want, when they want. The linear consumption of television through normal broadcasting, particularly for a cult hit like Breaking Bad is more and more of a relic of the past. But the close-to-immediate availability of the episode on iTunes suggests a deeper addiction to torrents that will take more than Foxtel to shake off.

It suggests that Australians have long felt shafted by US content companies taking them for granted, and are sick of having to wait sometimes as much as six months to a year to see a show, and having spent so many years torrenting, it is easier to go with what they know, rather than to try a more legitimate route.

Research shows that trying to punish or educate users through a three-strikes infringement notice scheme isn't really an effective method to deter piracy, so the only foreseeable circuit breakers that will get Australians off their addiction to torrenting is either a drastically reduced price for Foxtel, or the availability of an online streaming service like Netflix.

But it's difficult to see either happening for some time. Foxtel's business is doing quite well. In the last financial year, the company added 82,000 customers, bringing its customer base to 2.48 million — a 3.4 percent growth. Revenue was also up 3.9 percent to AU$3 billion. For joint owners News Corporation, and Telstra, they're not going to be willing to make any drastic changes to something like that just yet. Not to mention the inherent culture of bundling in some of the more popular channels together with ones that fewer people watch is a hangover from the US's own cable system. NPR's Planet Money had a good episode last week outlining how we ended up in that situation.

Foxtel is also the reason why streaming services won't be a major player in Australia for a little while yet. Foxtel has been able to lock up a lot of the premium HBO or AMC TV content for months, and even years before they'll reach other platforms simply because the scale of the company gives it a better bargaining position than any other content owner in Australia.

Quickflix has previously admitted that it can't hope to compete with the likes of Foxtel because it doesn't yet have the scale needed to be able to throw its weight around.

That should make it easier for larger players like Netflix to come in from the outside and negotiate a deal to bring content to Australia, except the US studios have an addiction of their own in territorial licensing to provide funding from other countries that they rely on in order to produce the shows in the first place.

Why would they sign one big deal with Netflix when they can sign a whole number of smaller, but ultimately larger, deals with companies like Foxtel across the rest of the world?

The studios could also follow the lead of The Walking Dead video game. The game comes in five chapters which people can subscribe to outright or pay a couple of dollars for each time a new episode becomes available. The 8.5 million episodes sold for around US$40 million in sales is nothing to be sneezed at.

But for now we have a stalemate.

The Intellectual Property Awareness Foundation (IPAF) released a survey of 12 to 17 year-olds on Monday that showed that one of the key motivators for teens to download films and TV shows was to be able to watch it on their terms, and the study pointed to the availability of streaming services as being a "desired behaviour" but in the very next point, the study points out that the majority of Australians between 18 and 64 years of age think we need more regulation to deter infringement in the first place, without any mention of addressing the cause of that infringement.

Just like Breaking Bad's protagonist, the content owners cling to their crumbling empire, losing control of their precious product as it reaches the rest of the world.

Topics: Piracy, Australia

About

Armed with a degree in Computer Science and a Masters in Journalism, Josh keeps a close eye on the telecommunications industry, the National Broadband Network, and all the goings on in government IT.

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5 comments
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  • Foxtel vs iTunes

    Assume for a moment I want to purchase quality TV. I want to support its production, and I don't want to steal it.

    One of the key issues with Foxtel Play / Foxtel in general are the expensive bundles. For the cost of Foxtel Play with the package including Showcase (A Foxtel invented channel that combines popular premium content from other channels normal included in the basic bundle) I could purchase around 1.5-2 new seasons passes from iTunes, a month. I'm not sure there is 1 new TV season starting each month I'd purchase.

    There is rumour that Foxtel are blocking the next season of Game of Thrones from being on iTunes the day after it airs in the Us in a push to gain subscribers. I purchased the most recent season iTunes, if it is taken off iTunes I will probably pirate it next year, I won't be buying Foxtel instead.

    Netflix always gets thrown around in these discussions, and it is important that other than the Netflix original content, Netflix is closer to a syndication of old content than cable TV. Breaking Bad wasn't available on Netflix the day after in the USA. I'm not even sure season 4 is on it yet. Netflix UK has been airing Breaking Bad soon after the USA though, and that is an interesting development with AMC seeing that as a way to combat piracy in that market. I can't see HBO ever making the same decision though.
    homebrandcola
  • 5 Hours = A lifetime

    I actually own Foxtel and I still download/stream, its sad to say but this generation is the "instant generation" and if you can't offer them what they want instantly, they are not going to give you business.

    The article says Breaking Bad aired 5 hours after it aired in the states, in those 5 hours someone has already captured the US aired footage, cut out the ads, rendered it in 720p and uploaded on one of the dozens of video hosting sites that sprung up after MegaVideo died and the links have spread like wildfire.

    Foxtel isn't appealing because video link sites, torrents and even livestreams of US channels are more appealing. I actually watch weekly and daily livestreams of Daily Show and WWE Raw, shows that Fox 8 and Comedy Channel could easily air live but instead im waiting 6 to 12 hours to watch it.

    If services like HBO Go were available outside of having to subscribe to a cable provider in the states, I'm sure people would gladly pay a small rate to watch Thrones on their TV. Also take Netflix, if this generation wants to watch a movie and it isn't on their streaming, boom you just lost a customer to piracy
    Nick Gipson
  • For me..

    When there's nothing on free TV and I want to watch a show right now, I don't care whether or not it is a show aired immediately after the US broadcast. My concern is that I can get something I want to watch when I want to watch it, and preferably something I haven't watched before. With shows like Breaking Bad there IS the additional consideration that the news will be full of spoilers the next morning -- open an online newpaper, and there will probaby be spoilers right on the front page. And I don't want to have to avoid news, etc, or lock myself indoors and avoid human contact. Otherwise, I could patiently wait. To me the overriding consideration is that something like Foxtel isn't appealing to me because it is paying for shows I do not want to watch, or constant repeats of shows I used to get for free when I lived in Canada. Foxtel is an appalling service in comparison to basic cable in other countries. No wonder Aussies are driven towards torrents.

    I would be happy to pay small fees for services where I know the creators are getting the money, but I am appalled by the price-gouging against Australians by companies like itunes who dare charge us more even when our dollar is stronger, and they face no higher costs. Even DVDs are grossly overpriced here. Torrents provide timely, convenient service. The films are usually of great quality. And they have diverse, interesting content, and a back catalogue often better than what is offered by Foxtel, etc. (and certainly better than what is available at video rental places like Blockbusters, or at retailers). It is a lot like studios moaning over decreased attendance at movie theatres when they crank out formulaic crap, and a night out for a small family amounts to a small fortune.
    hmmm,
  • Some Choice

    Be a cold day in hell before we continue to enrich Murdoch by buying any of his media products after his successful dishonest campaign to protect his cable network in destroying our long overdue communications fibre upgrade from the rotting copper that will continue costing the subscribers billions to operate & maintain.

    Apple? No thanks, we'll only pay for DRM free media in a useful format for all our devices.
    grump-a1eeb
  • Move to Germany

    I Pay in Germany 38 Euros($54) a month for 50 MBit (tested at that speed) internet by cable. Price includes 3 telephone numbers and for cable TV if I requested it on top is free. There is no talk about NBN cost every day as well its all there working fine.
    JamesGBC