Consumerization, BYOD and MDM: What you need to know
Summary: Consumerization and BYOD is reshaping the way IT is purchased, managed, delivered and secured. We delve into what it means, the key products involved, how to handle it and where it's going in the future.
In the 1980s and 1990s, the PC revolution freed business computing from the centralised world of the mainframe (and its minicomputer offspring), but companies generally retained tight control over the personal computers their employees could use — especially in the earlier 'desktop' part of the PC era. As computers became increasingly affordable, mobile and connected, around the turn of the millennium, more and more people began using home computers to work on after office hours.
Consumerization's influence is changing the way traditional enterprise apps look, feel and operate
From this point, it was almost inevitable that the process called 'consumerization of IT', which includes the BYOD (Bring Your Own Device) trend, would occur. After all, who wouldn't prefer to work with a notebook, tablet or smartphone that they had carefully chosen to fit their own requirements over a device selected according to a set of corporate IT purchasing guidelines? Similarly with applications and services: if Evernote, Google+ Hangouts and Dropbox provide better user experiences for note-taking, video communication and cloud storage than their respective corporate-approved equivalents, for example, then people will find a way of using them.
Consumerization of IT doesn't just mean bringing your own device to work and using consumer apps and services: its influence is also changing the way traditional enterprise apps look, feel and operate. Microsoft's SharePoint 2013 document management/collaboration server is a good example: not only does its user interface adopt the Windows 8 'modern' look, but it also adds a managed version of the consumer SkyDrive cloud storage service, incorporates Facebook-style status updates and includes an app development ecosystem.

The trouble is, of course, that those dull-but-worthy corporate IT purchasing guidelines were put in place for good reason: under-the-radar hardware can bring serious headaches for IT departments when it comes to software provisioning, device troubleshooting and — in particular — data security.
BYOD is already well established in businesses and still on the rise. One of the leading vendors of mobile management software, Good Technology, recently published its second annual survey of 100 of its customers, which showed that the percentage of BYOD-supporting enterprises rose from 72 to 76 percent between 2011 and 2012, while the percentage with no BYOD plans dropped from 9 to 5 percent.

Other insights were that larger enterprises were most active in BYOD (75 percent of BYOD-supporting enterprises had over 2,000 employees, 46 percent had over 10,000) and, intriguingly, that many employees are willing to pay for the freedom to use their own kit: 50 percent of the BYOD-supporting companies in the survey require staff to pay for their own devices and data plans.
Those dull-but-worthy corporate IT purchasing guidelines were put in place for good reason
Consumerization of IT is clearly not going away, so enterprise IT managers cannot simply bury their heads in the sand. The challenge is to accommodate the 'work anywhere, anytime' productivity and user satisfaction benefits that consumerization and BYOD can bring, while retaining enough control to keep company data secure and compliance requirements satisfied.
This doesn't have to be a negative, finger-in-the-dyke operation for IT managers: handled properly, it can become a creative exercise, in which IT staff and employees collaborate to select and exploit a mix of devices, applications and services that will allow them to maximise productivity on their chosen devices without violating sensible corporate IT guidelines. However, this may often require significantly different skill sets than are commonly found in your average buttoned-down, Microsoft-dominated enterprise IT department.
In this article, we examine the classes of software that have developed to cope with the problems raised by BYOD, and the proliferation of portable computers in businesses generally — namely Mobile Device Management (MDM) and Enterprise Mobility Management (EMM) suites. First we'll unpick the components of such products, then we'll summarise a series of recent analyst reports on MDM/EMM vendors, and finally examine an alternative approach.
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Talkback
This is a joke
Been BYOD since High School...
Corporate-issued devices for trucking now have touch screens and some level of portability (either through cabling OR wireless display technology) within the truck. I even see EOBRs that connect directly to driver-owned smartphones to do their paperwork FOR THEM!
You know what we use Good software for? ABSOLUTELY NOTHING, since we don't use or need Good! Qualcomm, BigRoad and XRS handle everything Good claims to handle (corporate e-mail from dispatch), they do e-mail better than Good, AND they do FMCSA compliance (driver logs, paperwork, and 2-way messaging) as well.
Also, we have unique ways to control devices and device use. The methods are called FMCSA regulations, corporate policies, safety departments, hands-free devices (including an ignition interlock) and an invention called Bluetooth. Not very unique, huh?
Beyond BYOD to BYO...apps
Consumerization has hardly dented legacy IT to date, but nothing is safe. Google Apps, Box, Dropbox, Evernote and other "consumer apps" all have enterprise versions that can be purchased and implemented at the business unit level. The success of Salesforce.com is largely a result of going straight to the user.
It wasn't IT's idea to bring the iPad to work. We forward work email to our Gmail account because it will be easier to access. We have Dropbox because 'SharePoint' offers everything but. The CMO uses Evernote because she wants to.
How do we take control of our users device is the wrong question. How do we enable our users with apps that can be easily and safely leveraged in today's reality? That's the right question.
Devices were just the tip of the spear.
We already do that
This is fine as long as the person who bought the software owns it
Citrix and Microsoft will be the leaders
Op-Ed piece based on old information
BYOD is not going away
"Consumerization of IT is clearly not going away, so enterprise IT managers cannot simply bury their heads in the sand. The challenge is to accommodate the 'work anywhere, anytime' productivity and user satisfaction benefits that consumerization and BYOD can bring, while retaining enough control to keep company data secure and compliance requirements satisfied."
is very valid. The difficulty is building business apps that run on the web AND on all the major mobile platforms in all the form factors in a cost effective and timely fashion. The problem is compounded the difficulty in recruiting people with the requisite talent.
if you think about it
You can build a web app and then native apps for all the devices, but here are the drawbacks of this approach
--- Time to build for native is much greater
--- You have to build for each platform
Or you can code your own HTML5/CSS3/JavaScript on the client side and code the server side (using tools like PHP, Ruby, Java, Visual Studio.net) and then you still have to figure out providing access to the native hardware of the mobile device. The drawbacks are:
--- The time it takes to write the server side
--- The time it takes to write the client side code in JavaScript, CSS3, HTML5 or it still requires significant time to integrate libraries from Sencha, JQuery, etc.
--- You still have to create the shell for access to native hardware functionality
There has to be a better way.
Richard Rabins
www.alphasoftware.com
richard@alphasoftware.com
MDM is such a weak strategy !
http://bpmredux.wordpress.com/2013/02/14/how-mobile-app-management-can-help-avoid-a-byod-headache/
As for the trends and vendor graphs, I thought Gartner MQs were bad, I've now discovered a new level.
Free MDM www.apptec360.com
we use in our company, the free mobile device management solution from AppTec 360. It is really a great solution and for free :)
http://www.apptec360.com/en_mobile_device_management.html
or
www.apptec360.com
BR
George
BYOD
Secre file sharing for the enterprise
Consumerization of App Development