IDC: Windows Phone sees largest year-over-year increase, Android still dominates

IDC: Windows Phone sees largest year-over-year increase, Android still dominates

Summary: Windows Phone now has the third spot and is showing they intend to secure it and challenge Apple's iOS in the coming years.

IDC: Windows Phone sees largest year-over-year increase, Android still dominates
(Image: Nokia)

Last week IDC issued their Q2 2013 report for mobile phone hardware and today we received the report breaking down the figures for mobile operating systems. As you can see in the table below, Android continues it domination of the market with a 10 percent gain compared to 2012.

The IDC report shows Android with a whopping 79.3 percent of the market, iOS at 13.2 percent, Windows Phone at 3.7 percent, and BlackBerry at 2.9 percent. Readers know I am a major Windows Phone fan, but it looks like I put too much faith in BlackBerry back in February when I said BlackBerry 10 would turn things around and help BlackBerry secure that third spot. Windows Phone is on the rise, largest year-over-year increase among top five platforms, and I now think it will stay ahead of BlackBerry and may even pass up the iPhone as predicted by some. It is still early for BB10, so we will have to see how things shake out at the end of the year.

I still consider the best smartphone I have ever used, but see they don't even show up in the top five Android manufacturer list. The top five Android vendors are Samsung, LG, Lenovo, Huawei, and ZTE. HTC is included in the broad Others category, which does make up 37.5 percent of the market.


As expected, Nokia clearly dominates the Windows Phone world with 81.6 percent of the market. Samsung, HTC, and Huawei follow far behind. To get all the benefits of Windows Phone, you really should buy a Nokia device and you can find one across the entire price spectrum.

Topics: Mobility, Android, HTC, iPhone, Nokia, Samsung, Smartphones, Windows Phone

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  • so...

    Everybody is pretty much gaining in a booming market. I wounder how they will all do when the market slows down, because it eventually will.

    Windows phone is a very good platform. The issue here is that Google's name is driving their market share trough the roof and MS just can't compete with that. They were too late in the game and with a controversial although very innovative product.
    • Google's name isn't driving anything.

      What's driving Android "through the roof" is that its the only OS found on the low costy to free phones.

      In fact, Google branded phones don't seem to sell as well as those of their competitors, which kind of shows that Googler's name on a phones is more a detriment then anyrthing else.
      William Farrel
      • Wishful speculation

        Android is gaining market share in Europe. And dominates everywhere else excel North America and Australia.

        Facts are that Android grew over 70% so did Windows. IOs barely grew 20% while the market grew by 53%. That clearly shows that the ecosystem that grew less than 53% list market share. IOs future looks more and more like that of the McIntosh.
        • @Uralbas

          Ok...If you were commenting on William Farrell, he was saying that Google is not the driving force and stating that their Nexus phones were not the dominant phones sold. You were totally talking about Android's growth.

          I guess you misplaced your post :-)
  • Huge huge huge kudos to Nokia, Microsoft, Google, and Samsung

    Huge kudos to Microsoft for WP8.

    Huge kudos to Nokia because let's face it, Nokia IS WP8.

    Huge kudos to Google for Android.

    Huge kudos to Samsung because let's face it, Samsung IS Android.

    Meanwhile, ios is a stagnating mess.
    • Yawn.....

      I saw growth for Apple. And while I am happy that Windows Phone is picking up steam it is hardly a shock considering where it came from in terms of market share. It's like claiming that one year they sold 1 Windows phone and the next they sold 2 it's a huge increase and shows strength. Well yeah I guess..... Its an undeniable improvement however:)

      Pagan jim
      James Quinn
      • A little more than two, wouldn't you agree?

        2Q2012: For every 5.3 iPhones Apple sells, someone bought a windows phone
        2Q2013: For every 3.6 iPhones Apple sells, someone bought a windows phone.

        Apple sold 5.2 million more iPhones YOY 2Q2013
        Windows phones sold 3.8 million more phones YOY the same quarter.

        Windows phones are closing in on selling 1/3 the marketshare that iPhones sell.

        That seems pretty significant.
        • Imagine how ecstatic the apple fanboys would be

          Imagine if osx had 1/3 the marketshare of Windows?
        • Not quite ....

          This is based on shipments not actual customer purchases. Surface RT shipments also increased by a large margin two quarters ago only to end up in a huge related write off.
        • Re: Windows phones are closing in on selling 1/3 the marketshare that iPhon

          When you have to start comparing yourself to a lesser player in order to look good, then you know the whole PR campaign is looking a bit sick.
          • @ldo17

            iPhone is in no way a lesser player. Android might be dominating. But Apple is still one single company whose revenue is unmatched by all the Android OEMs combined.
          • dead wrong

            Yes, because revenue is the most important factor when considering the quality of a company. Apple just gouges people and charges way too much. BTW, in case you were wondering, Samsung actually ships more phones than Apple by itself.
    • I can't stand Samsung Android phones

      There is something about the Touchwiz UI which totally baffles me, it does not feel like Android, even HTC Sense is more Android to me than that.

      And why do they still put the back button on the right like it was in Android 2? Android 4 says the back button is on the left!

      I only have 3 Samsung devices at home: two computer monitors and a Plasma TV, let's face it, Samsung has excellent displays. (I'm not counting the possibility that an electronic device I have might have Samsung chips).

      Looking back on it I'd like to have a Nokia Windows Phone but when they first came out the 920 was 4.8 inch screen and the HTC 8X was 4.3 inch, I didn't want a huge screen so I opted for the HTC (the only other Windows Phone 8 out was a Samsung but I thought it didn't look good).
      • Lumia 920 is 4.5 inch screen

        But still isn't a small phone.

        I've had HTC phones going back many years now and have always liked them. For me, I figured that Nokia was going to get some great exclusives because Nokia HAD to make WP work. I was concerned that Samsung and HTC wouldn't spend much time supporting their WP phones.

        As much as I don't think it is a good thing (I would prefer to see a healthy, diverse WP OEM market) I am glad I went with Nokia. This upcoming Amber update looks really nice.
    • Huge Kudos for basic Math

      iOS device sales increased by 5.2M units.

      WP8 device sales increased by 3.8M units.

      Which one is the stagnating mess again?

      I wonder how many of those new sales of WP were to people who had to buy a new phone just to run WP8 because the phone they bought last year could not be upgraded?

      Huge Kudos to a MS and Nokia for selling products that are simply discarded after a year!
      • Oh, percentages aren't what count?

        Interesting because every time osx went up 0.2% and Windows went up 0.1%, meaning Windows went up about 5 times what osx did, we were told that percentages are what count, not absolute numbers.

        Have the rules changed?

        Regardless, I say now that percentages are what count.

        As for people who bought a new WP8 because they couldn't upgrade WP7, wow, you just gave Microsoft HUGE kudos for creating a UI that is SO superior to ios that people are willing to spend WAY more money in order to update their phone just so they can stay on WP.

        I hear that no one in apple land bothers to buy a new iphone or ipad when it comes out because the changes are so incremental, it simply isn't worth it.
        • Market Share is a poor metric to begin with

          Whether it measures OSX vs Windows, Tablets, or smartphones, or any other market. That is why I could not care about it. Its a relative measure, that tells nothing.

          OS X market share grew this past year, despite Apple selling FEWER computers, because the other PC OEMs sold even less. Yeah for market share growth!

          What matters is how strong a product line is in terms of its users, developers, profitability, which all lead to its sustainability. MS paid Nokia $250M last quarter as part of their licensing deal, which lead to 7.4M units sold. That means MS is paying Nokia over $30 per phone to use WP. Despite that Nokia still lost money!

          As to WP, what is so different about the UI in WP7 and WP8, besides having smaller tiles? Seems to me it was mostly under the hood changes in the code base, which had no real immediate impact on users.

          I guess all the wSheep just wanted the latest and greatest, right, and will buy whatever MS or Nokia put out each year, right :)
          • WP will get to 10% global market share before Mac...

            WP will get to 10% global market share before Mac ever does. WP is only lagging in the US. Just about everywhere else it is surging. Eventually, global sales will push WP ahead of the iPhone. Obviously, it will happen even sooner if the US starts to give WP a chance.
          • Who cares about that?

            OS X may only have 5-6% market share, but it has never been stronger. The number of apps has never been higher and developers are more interested than ever.

            Market share does not drive development, nor is it a good proxy for health of the platform.

            Its not about who is better, Apple, MS, Google, etc.

            Its understanding what these numbers all mean, and why getting worked up over market share is just a cheerleading exercise.
      • @yoshipod

        "I wonder how many of those new sales of WP were to people who had to buy a new phone just to run WP8 because the phone they bought last year could not be upgraded?"

        I might guess it will be less than the number of people who bought iPhone 4 and cannot make Siri work and bought iPhone 5 later. :-/