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Later that year, the company brought out an-all touch Curve, bringing Qwerty-less phones to the lower end of the market for the first time.
The 3.2-inch 9380 came with a 3.2-inch screen, five-megapixel camera and NFC capabilities onboard.
After talking up the social functionality of its cheaper handsets, BlackBerry began to take a more prominent place on the hardware in early 2012.
With the Curve 9220, BlackBerry introduced its first BBM hard button, under the familiar Qwerty keyboard, as well as including BBM branding on the outside of the device. The device also sported an FM radio and a two-megapixel camera.
Early in 2013, BlackBerry brought out its first devices bearing its revamped OS, BlackBerry 10.
The operating system's flagship, the Z10, marked a departure in design terms — the touchscreen device moved away from the rounded and bubbly feel of the older BlackBerrys in favour of a sharper, sleeker rectangle.
The touch-centric OS brought in new UI concepts, including Hub, Peek and Flow.
The most recently used app is shown to the top left of the screen with up to eight of the most recently run apps alongside.
On the hardware side, the Z10's core specs included a 4.2-inch display with a 1280 x 768 pixel resolution, 1.5GHz dual-core processor, 2GB RAM and 16GB of internal storage, expandable up to 32GB with a microSD card.