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The technology giant, despite rolling out the 'media center' Apple TV set-top box years ago, has yet to open up the software to developers. Running a variant of its mobile iOS software, it could be time for Apple to open up its television counterpart to the developer field -- perhaps in preparation of an expected release of a 'smart TV' set of its own.
Tim Cook described television as an "area of intense interest" for the company, though failed to disclose any details -- naturally. Some say a television set is destined for 2013--14 after the struggling TV market recovers, while other Apple analysts suggest a smart TV-like device could be on the shelves at around Christmas time.
It is possible Apple may announce something relating to a television set during WWDC, but it would be hard to justify it unless there was a developer hook. If it was a smart TV running iOS 6 -- or some variant of -- it could include App Store functionality or APIs that could be hooked into by software makers.
A highly contested and controversial topic for Apple fans worldwide: Will Tim Cook 'overrule' the views of his former boss Steve Jobs and roll out a 'mini' iPad with a 7-inch screen?
Taking on the vast array of Android devices and arguably Amazon's Kindle e-reader, it's an opportunity for Apple to take advantage of its dominant position in the market and completely obliterate the competition. Plus, it keeps competitors on their toes and would jump ahead of Microsoft's launch of tablet-centric Windows 8 operating system. If it launches before Windows 8, it could leave Microsoft's big bet dead in the water.