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Predefined categories in the News app let you filter the news: Entertainment, Politics, or (as shown here) Technology, where ZDNet is one of the preferred sources.
With a swipe from the top or a quick right-click, you can expose this set of options. (True to Metro form, they're hidden until you specifically ask for them.)
Click My News to begin setting up your own personalized topics that go well beyond the off-the-rack categories.
This Sources list shows all the online publications from which the News app draws its content.
Pro tip: From this page, click or tap any item to see a continuous feed from that source. Then swipe or right-click and choose Pin to add that source to the Start screen. Repeat as needed.