Teradata buys Aprimo for $525m

Teradata buys Aprimo for $525m

Summary: The company has said it will use Aprimo's marketing software in an effort to expand its analytics technology and cloud-based marketing performance apps

TOPICS: Tech Industry

Teradata said on Wednesday that it will acquire marketing software company Aprimo for $525m.

ZDNet UK app

ZDNet UK app for iPhone and Android devices

It's small, it's simple, it's multi-platform. The ZDNet UK app is now available for download from the App Store and Android Market.

Read blog +

With the $525m (£340m) move, Teradata is looking to meld its analytics technology and cloud-based marketing performance applications. Teradata also plans to us Aprimo's knowledge of software-as-a-service to broaden its product portfolio.

In a statement, Teradata said the combination of its data warehousing and analytics products with Aprimo's marketing software will allow customers to streamline marketing efforts and branding. Aprimo's software covers everything from brand and campaign management to email marketing, leads and performance analysis.

For more on this ZDNet UK-selected story, see Teradata buys Aprimo for $525 million on ZDNet.com.

Get the latest technology news and analysis, blogs and reviews delivered directly to your inbox with ZDNet UK's newsletters.

Topic: Tech Industry

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to start the discussion