Facebook's competitive advantage

Facebook's competitive advantage

Summary: At a Churchill Club event in Mountain View, Calif., All Things Digital's Kara Swisher talks to David Kirkpatrick, author of "The Facebook Effect," about why the company is now the No. 1 social network. Kirkpatrick points to genuine identity and authentication, and a focus on technology as key factors for its success.


Topics: CXO, Collaboration, Social Enterprise

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  • What about needing to join just to have a look?

    Ease of use, yes ... myspace was a little late with their 2.0 interface, but they did allow people to view pages without logging in - good for public pages, still popular with music artists. Anyone who got curious about FB realized that they had to join just to poke around. That could be considered a pain, or a great business plan. I think it's one of the major reasons for its growth (totally opinion, I have no data).