Short clip: Sony uses social networking to listen to customers Summary: Drew Martin, CIO of Sony Electronics, describes how the company is targeting social networking sites to get better customer feedback and enable development on its next generation of products. April 21, 2009 -- 09:13 GMT (02:13 PDT) Loading... Please wait. Topics: Social Enterprise, Collaboration, Networking Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.