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AI business is booming: ChatGPT Enterprise now boasts 600,000+ users

Demand for OpenAI's more advanced, workplace-friendly ChatGPT has quadrupled since the start of 2024.
Written by Artie Beaty, Contributing Writer
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Sabrina Ortiz/ZDNET

As corporations grapple with how to best handle AI, one thing is for sure: people want AI in the workplace.

Even as competition heats up, OpenAI says demand is soaring for ChatGPT Enterprise, a special version of the program that features improved security, longer context windows, unlimited high-speed GPT-4 access, advanced analysis capabilities, and more. ChatGPT Enterprise also allows users to exclude data from training OpenAI. 

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In an interview with Bloomberg, OpenAI COO Brad Lightcap said that more than 600,000 users have now signed up for the service, up from 150,000 in January 2024. Lightcap called 2024 "the year of adoption for AI in the enterprise" and added that his company expected to continue its "tremendous momentum."

ChatGPT Enterprise debuted in August 2023. 

OpenAI doesn't reveal pricing for the enterprise version of ChatGPT, instead telling potential customers to contact its sales team. One Reddit user says they were quoted a price of $60 per seat per month. For reference, the tier below Enterprise -- ChatGPT Team -- costs $25 per user per month.

OpenAI doesn't publicly list which organizations are using ChatGPT Enterprise, but in a blog post announcing the service, the company did name-drop a few: Block, Canva, Carlyle, The Estée Lauder Companies, PwC, and Zapier. At that time, OpenAI said teams in over 80% of Fortune 500 companies had adopted ChatGPT Enterprise.

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Lightcap noted that OpenAI has also partnered with several media organizations to enhance journalism quality and reader experiences, including French newspaper Le Monde, Spanish media company Prisa, and German mass media company Axel Springer.

The news of ChatGPT Enterprise's success comes on the heels of OpenAI adding new developer features, including improvements to its fine-tuning API. Fine-tuned models, OpenAI says, require a good bit of time and planning, but they provide a much more consistent style, tone, and format.

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