Salesforce platform to be delivered out of AWS' Australian datacentres

At the Salesforce World Tour in Sydney, the American giant revealed that its CRM platform will be delivered to local customers via Amazon Web Services.

Salesforce announced on Tuesday that its Intelligent Customer Success Platform will be available from Australian datacentres, initially out of Sydney.

At the Salesforce World Tour in Sydney, the CRM giant said it will leverage Amazon Web Services (AWS) to deliver its sales cloud, service cloud, app cloud, community cloud, and analytics cloud to local customers, with general availability slated for the second half of 2017.

In 2011, Salesforce's Marc Benioff said it was a matter of "when, not if" it would build a local datacentre. In the ensuing years, the closest datacentres for Salesforce's customers in Australia and New Zealand were based in Japan and other regions in Asia.

Amazon, Dell, HP, and Microsoft have since outpaced Salesforce in establishing local infrastructure.

While Salesforce's platform has been delivered to local customers via international infrastructure, the CRM giant was still able to join the Australian government's Certified Cloud Services List, which is maintained by the Australian Signals Directorate, for its Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) offerings.

The local agreement comes nearly a year after Salesforce selected AWS as its preferred cloud infrastructure provider, committing $400 million over four years.

The company already uses AWS for services like Heroku, Marketing Cloud Social Studio, and SalesforceIQ, and announced in May last year that it would use AWS to build its Internet of Things cloud.

"In our last quarter, APAC was the fastest-growing region for Salesforce, and we're excited to expand our infrastructure footprint to support our rapidly growing customer base in Australia," said Mark Innes, general manager of Salesforce Asia Pacific.

"By leveraging the AWS Cloud, we will be able to deliver the secure, reliable, and trusted services of our Intelligent Customer Success Platform locally."

Earlier this month, Salesforce integrated its 'Einstein AI' technology with its various clouds as an add-on. It also announced Einstein Vision, a set of APIs that allow developers to bring image recognition to customer relationship management and build AI-powered apps.

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