Slack opens gateway to more third-party content with latest update

The integration follows up to the addition of more than 300 emoji icons infused to the collaboration platform as well as a closer tie-in to Google Calendar last month.

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Slack is opening up the flood gates once again to usher in more content and data from other popular apps on the Web and mobile devices.

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The latest update consists of a new "Add to Slack" button, which was designed for bridging third-party app integrations with a single click.

"But to date there has been a problem sharing custom apps for Slack--getting a copy of someone's code, spinning up a server, and configuring incoming and outgoing webhooks is tedious and a lot of work," acknowledged the Slack team in a blog post on Tuesday.

Developers can use the Slack API to bake in the Add to Slack button, allowing users to share content without leaving said apps along with routing notifications for those apps to Slack.

Among some of the initial dozen or so apps already emplying the Add to Slack button are enterprise cloud storage service Box, Twitter-companion app/news feed Nuzzle and NBC Breaking News.

The integration follows up to the addition of more than 300 emoji icons infused to the collaboration platform as well as a closer tie-in to Google Calendar last month.

Slack users can use the Google Calendar integration to set reminders before events and then send and receive daily and weekly digests of these reminders, depending on what one prefers.

Collectively, these could be the first of many new additions and upgrades coming to the Google Ventures-backed startup following the appointment of a new head of product this summer.

The San Francisco-based company announced in June it hired Google and Twitter vet April Underwood to oversee Slack API integrations and developer relations, among other platform-related products.

Slack boasted at the time that it has surpassed more than 1.1 million daily active users and over 300,000 paying customers.

Image via Slack

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