Worst pitch of the month: Chatwing and the 'most sophisticated' live chat tool

Summary:This one stood out for a few reasons -- but the creep factor dominated.

For many parts of the United States, Labor Day weekend could signal that T-shirt weather (translation: summer) is going to end soon.

Here in San Francisco, it's just the opposite. And thanks to a very unusual (and maybe unwarranted) package I received a few weeks ago, perhaps I'm more prepared than ever.

This month's winner for the worst pitch of the month won the title for the simple reason that it creeped me out. I tend to embrace social media more willingly, and even wholeheartedly in some cases, than most of my friends -- even for being a member of the so-called "Millennial" generation.

By now, I'm also quite accustomed to many PR reps following me on Twitter, some of whom I share lovely banter with from time-to-time.

But this...use, as you could call it, of my Twitter account takes the cake.

Chatwing, advertised as an "unlimited live website or blog chat experience," attempted a somewhat rarer approach in trying to reach me by sending this via snail mail. (I'll warn every PR rep right now against this method, regardless of what the product is, just because I don't check my actual mailbox, well, ever.)

When I first opened the bubble envelope, I noticed there was a two page infosheet as well as a bright yellow t-shirt. While it felt as soft as Jersey cotton, I'm generally not a T-shirt fan -- nor as a journalist do I like accepting gifts at all.

I was about to put the shirt back in the envelope when I noticed something staring back at me from the back panel: myself.

Take a look for yourself:

zdnet-rachel-king-worst-pitch-chatwing-shirt

Yup, that's my profile picture from my Twitter profile (or likely some other social network; it doesn't matter) silkscreened onto the back of the shirt.

Certainly, I get that it was to demonstrate both the platform as well as grab my attention. Here's an excerpt from the pitch, with the same punctuation on the letter:

Hey Rachel,

We hope you dig the 1 of a kind "Rachel King" Chatwing shirt! Hopefully the shirt catches enough of your attention to look a little deeper into Chatwing as it's emerging as a popular communication tool online, people say Chatwing is the most sophisticated live chat tool they have seen.

Thanks!

The Chatwing Team

Again, I have to give it to them for grabbing my attention. This method certainly worked, but it does have me questioning the privacy settings on my social networking accounts once again.

Previous editions of Worst Pitch of the Month:

Topics: Tech Industry, Apps, E-Commerce, Social Enterprise, Start-Ups

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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