Worst pitch of the month: Slim and the social media app for 'busy people'

Summary:This month's unlucky winner includes a sender who must have been so busy that he/she didn't even finish the email before sending it.

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This month's entry slipped in just under the wire on Monday afternoon, and either this PR rep was not careful with the Send button and/or was phoning it in (pun intended) in the dead of summer.

Take a look for yourself first, and then we'll discuss.

Hey <<Name>>,

I've been an following <<Company>> for awhile and love what you guys are doing!

I built a great app that helps busy people manage their social networks. Slim discovers the important updates from your Facebook, Twitter, Instagram and LinkedIn so you can save time and never miss out again.

Slim Alerts is a powerful method of filtering your social networks by specific keywords. For example, real estate agents can receive updates about their friends talking about moving; car salesman will know when someone is looking to upgrade his car, etc.

We also have an interesting story behind our team of two ex-military Israeli's and two Muslims :)

Can we arrange an interview/review? The app can be downloaded from the AppStore at: https://itunes.apple.com/us/app/slim-social-media-for-busy/id601159480

Sincerely,

[REDACTED]

To clarify, I copied this word for word from the email sent to me. The only edit I made was where it says "REDACTED," to protect the privacy of the sender.

I'm sure other journalists and anyone else who receives product pitches on a regular basis is used to the generic email with unnecessary, ungenuine praise for one's work.

However, this one takes the cake as not only does he/she start off the email with such a throwaway line that is plain insulting to one's intelligence, but the sender didn't even take the time to update the form letter with the recipient and publication names.

My first thought is that he/she hit Send too quickly, mailing this off into cyberspace (and likely to multiple other destinations) by accident.

But then just a few minutes later, I received the exact same email again. The noticeable differences were that the sender had stripped out the first two lines.

Regardless, by this point I was just plain annoyed by the ineptness here -- unless of course this was all a very subtle ploy to grab my attention. Perhaps it was crafted to demonstrate just how busy one can get!

But I sincerely doubt it.

If you're still interested in learning about the Slim app, it's free and available on iTunes now.

Screenshots via Slim Labs, Inc.

Previous editions of Worst Pitch of the Month:

Topics: Mobility, Apps, iPhone, Smartphones, Social Enterprise

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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