Worst pitch of the month: Chatwing and the 'most sophisticated' live chat tool

Worst pitch of the month: Chatwing and the 'most sophisticated' live chat tool

Summary: This one stood out for a few reasons -- but the creep factor dominated.


For many parts of the United States, Labor Day weekend could signal that T-shirt weather (translation: summer) is going to end soon.

Here in San Francisco, it's just the opposite. And thanks to a very unusual (and maybe unwarranted) package I received a few weeks ago, perhaps I'm more prepared than ever.

This month's winner for the worst pitch of the month won the title for the simple reason that it creeped me out. I tend to embrace social media more willingly, and even wholeheartedly in some cases, than most of my friends -- even for being a member of the so-called "Millennial" generation.

By now, I'm also quite accustomed to many PR reps following me on Twitter, some of whom I share lovely banter with from time-to-time.

But this...use, as you could call it, of my Twitter account takes the cake.

Chatwing, advertised as an "unlimited live website or blog chat experience," attempted a somewhat rarer approach in trying to reach me by sending this via snail mail. (I'll warn every PR rep right now against this method, regardless of what the product is, just because I don't check my actual mailbox, well, ever.)

When I first opened the bubble envelope, I noticed there was a two page infosheet as well as a bright yellow t-shirt. While it felt as soft as Jersey cotton, I'm generally not a T-shirt fan -- nor as a journalist do I like accepting gifts at all.

I was about to put the shirt back in the envelope when I noticed something staring back at me from the back panel: myself.

Take a look for yourself:


Yup, that's my profile picture from my Twitter profile (or likely some other social network; it doesn't matter) silkscreened onto the back of the shirt.

Certainly, I get that it was to demonstrate both the platform as well as grab my attention. Here's an excerpt from the pitch, with the same punctuation on the letter:

Hey Rachel,

We hope you dig the 1 of a kind "Rachel King" Chatwing shirt! Hopefully the shirt catches enough of your attention to look a little deeper into Chatwing as it's emerging as a popular communication tool online, people say Chatwing is the most sophisticated live chat tool they have seen.


The Chatwing Team

Again, I have to give it to them for grabbing my attention. This method certainly worked, but it does have me questioning the privacy settings on my social networking accounts once again.

Previous editions of Worst Pitch of the Month:

Topics: Tech Industry, Apps, E-Commerce, Start-Ups, Social Enterprise

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  • Well you know Rachel dear...

    ...if people are STUPID enough to put pictures of themselves on ANY of these asinine social networking sites...and that would include Y-O-U kid...then they will just have to suck it up, and deal with things like this.
  • Worst part: implied endorsement

    This is indeed creepy but the worst part is the implied endorsement. That's just not cool on any level.
    • Not necessarily

      From the message, it sounds like the shirt was made specifically for her as a way to get her attention. As long as they are not distributing the shirt, the "implied endorsement" is not really applicable.
  • Long time user

    I have been using Chatwing on my website for over 8 months. It's a great chat software and most importantly my users really like it :)
  • seems ironic

    that the worst pitch is worth wasting our time reading about