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![Jewelry consortium to use IBM blockchain technology to verify, authenticate diamonds, engagement rings](https://www.zdnet.com/a/img/resize/232294988875c9996fe8961460f5a3b765caccdf/2018/04/25/20201e8d-e674-4c2c-9c3a-602f7cbea0fa/engagement-ring.png?width=170&height=128&fit=crop&format=pjpg&auto=webp)
Jewelry consortium to use IBM blockchain technology to verify, authenticate diamonds, engagement rings
The TrustChain Initiative is being launched with IBM and a consortium that represents every step of the jewelry value chain from mine to manufacturer to retail.
April 26, 2018 by Larry Dignan in Blockchain
![Unilever aims to force more digital ad transparency, plots blockchain pilot with IBM](https://www.zdnet.com/a/img/resize/62d3128f7dbdcf7e9135cbb3b6cc0679b8846602/2017/06/08/34fdf8c4-f91e-4716-9b5a-03e9e1de6a32/6-blockchain-usps-zdnet.png?width=170&height=128&fit=crop&format=pjpg&auto=webp)
Unilever aims to force more digital ad transparency, plots blockchain pilot with IBM
Unilever wants more transparency for its digital ad buying and its using a mix of brute force by threatening to pull spending as well teaming up with IBM on blockchain use cases.
February 12, 2018 by Larry Dignan in Blockchain