Samsung makes some great Android handsets, but IMHO they put too manyin their devices and then play commercials acting like the gimmicks are easy to use and reliable.
I found it interesting to see Apple including some of these features in iOS7 and wonder if Apple will see people using them past the two-week novelty period.
In the Galaxy S4 we see a huge number of functions available beyond what is provided by the Android OS, including Screen Mirroring, Multi-window, S Beam, Air View, Air Gesture, Smart Stay, Smart Scroll, and S Voice. I have a Galaxy Note II with many of these features available, but I only use the multi-window function -- thanks in large part to the huge 5.5-inch display.
In therelease, we see Apple adding new colorful icons like we see in TouchWiz; a control center similar to that found at the top of Samsung devices; an interface that "tracks" your movements; AirDrop that lets you wirelessly share things with other iOS users in your proximity; an improved version of Siri; and more.
These improvements are nice to see in iOS 7, and I expect that Apple will do a better job than Samsung has at making sure these unique functions work reliably. I do wonder, though, if there should be so much effort put into these kind of features rather than improving the core user experience.
For example, I would love to see some service integration in iOS in things like the photo gallery and contact database. I love how I can have my Facebook photos appear in my Android gallery and have my contact caller ID photo change automatically as my selected service for that contact changes the image. I am not saying I want iOS to copy Android and Windows Phone, but I would like improvements in some core capabilities rather than fluff features that are fun for a week or two.