WWDC '13: Apple keynote, by the numbers

Summary:The Cupertino, Calif.-based technology giant's keynote included an update on financial figures, sales and shipments, and other numerical nuggets.

Image: James Martin/CNET

Apple chief executive Tim Cook and other executives took to the stage in San Francisco's Moscone Center to announce the latest and greatest from the Cupertino, Calif.-based technology giant.

On deck include the latest software announcements for developers to take advantage of the latest features in its new mobile and desktop platforms, iOS 7 and OS X Mavericks

During the keynote, the company's management, lead engineers, vice-presidents and key personnel dished out the latest numbers, from sales and shipments through to financials and other figures. It's typical of Apple to keep its developers — the linchpin to the company's application ecosystem — in the loop of its progress throughout the year. 

Here's what was said during the hour-long keynote:

  • 6 million Apple developers in total 

  • 71 seconds before WWDC '13 tickets were sold out

  • 1 million daily visitors to Apple retail stores around the world

  • 407 Apple retail stores in 14 countries

  • 50 billion downloads from the Apple App Store, which turns five years old in July

  • 900,000 apps in the App Store, with 93 percent of those downloaded each month

  • 575 million App Store accounts

  • $10 billion given to developers to date, with $5 billion in developers' coffers this year alone

  • 74 percent of the overall app download revenue by platform, or three-times more than the totals from other platform app stores put together

  • 72 million Mac install base, double what it was five years ago

  • 15 percent increase average annual growth of MacBook, with a 100 percent five-year total growth

  • 28 million copies of OS X 10.8 Mountain Lion since it was released in July 2012

  • 35 percent of OS X users are using OS X 10.8 Mountain Lion

  • 72 percent reduction in CPU memory in OS X Mavericks, meaning longer battery life

  • Zero virtual cows harmed in the process of its new OS X Mavericks' user interface, following the removal of skeuomorphism from key applications

  • 12 hours battery life in the new Intel Haswell chip enabled MacBook Air (13-inch)

  • 300 million iCloud accounts, making it the fastest growing cloud service

  • 300 million iTunes in the Cloud users, downloading 35 billion music tracks

  • 240 million Game Center users, with 60 out of the top 100 games including support for the in-built gaming feature

  • 800 billion iMessages sent so far to date

  • 7.4 trillion push notifications with iMessages so far

  • 3 new additions to iCloud: iWork for iCloud, which includes Numbers, Pages, Keynote

  • appearance of no other than Windows 8 during the iWork for iCloud demonstration

  • 600 million iOS devices sold, including iPhones, iPads and iPod touch devices 

  • 90 percent using iOS 6, with just 6 percent using iOS 5

Topics: Apple, iOS, iPad, iPhone


Zack Whittaker is a writer-editor for ZDNet, and sister sites CNET and CBS News. He is based in the New York newsroom. His PGP key is: EB6CEEA5.

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