Apple opens Steve Jobs Theater ahead of iPhone 8 launch

"Today and always we honor him," said Apple CEO Tim Cook.

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Apple opened its Steve Jobs Theater at its new headquarters, with a voice over from its former CEO.

"I love hearing his voice," said CEO Tim Cook. "Steve meant so much to me and all of us. There is not a day that goes by that I don't think of him."

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"It has taken some time, that we can reflect on him with joy," Cook said, who referred to Jobs as the DNA of the company. Cook also noted that Apple dedicated the theater to Jobs because he loved product announcements and days like the iPhone launch.

Jobs set out to launch the new Apple campus, which resembles a spaceship.

"Today and always we honor him," Cook said.

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