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Apple has been working with Hollywood studios and Netflix to bring 4K and HDR titles to the updated Apple TV, SVP of software and services Eddy Cue said at an event on Tuesday. Amazon Prime 4K video will bring its 4K content to the Apple TV later this year.
Further, Cue said iTunes users will get automatic upgrades of HD titles in their existing iTunes libraries to 4K HDR versions when they become available.
Pre-orders for the new Apple TV 4K begin on Sept. 15, with shipping slated to start on Sept. 22. It will start for $179 with 32GB of internal storage or $199 with 64GB.
Starting this month, Apple will expand its TV app beyond the US to Australia and Canada. By the end of the year, it will expand to France, Germany, Norway, Sweden, and the UK.
Cue also detailed updates to the TV app for better sports viewing. Fans in the US will be able to track their favorite teams, get on-screen notifications, and see all the teams, leagues, and sporting events currently playing through a dedicated sports tab.
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The iPhone 8 cameras will also be calibrated for AR, with low light and an improved gyroscope and accelerometer for better motion tracking.
Apple will allow the masses to update to the latest iOS soon, adding a new Control Center, new AR features, and more.