The ante continues to be upped in the race to sell the new iPad Air in stores other than Apple's own. While the Apple store continues to sell the tablet at its $499 list price, Walmart announced it was going to sell it for $479 right out of the gate, and other retailers quickly matched.
Now as Black Friday approaches, Target is taking it up a notch. As part of its ad that just leaked, the retailer is offering a $100 store gift card with the purchase of the iPad Air. That's in lieu of any further discount than the previously mentioned $479 price.
It's also trying a similar tactic with the iPad mini, though with the first-generation model, not the forthcoming version. With your purchase of the smaller iPad (at $299), you will receive a $75 gift card. (With the new iPad mini expected just the week before, and with supplies expected to be extremely tight at launch, Target may not even have any by Black Friday to offer a deal on anyway.)
The final tablet deal Target is advertising for Black Friday is the Nook HD 7" with 8GB of storage for $79.99. That price is $50 less than the normal price, but the deep discount is no doubt tied to the Nook's flagging fortunes in the tablet market.
Apple's decision to let retailers like Target sell its products is turning out to have one drawback for the company. While more locations with iPhones, iPads, and Macs have led to more sales, it's also starting to impact the company's own stores. According to a recent report by Needham & Company, revenues from Apple stores have dropped for a second straight quarter (though less in the most recent quarter ending in September).
Is the $100 gift card enough of an enticement for you to buy the iPad Air from Target on Black Friday? Let us know your thoughts in the Talkback section below.