Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Rachel King

Rachel King is a staff writer for ZDNet based in San Francisco.

Zack Whittaker

Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.

Latest Posts

Parsing SAP's quest to add 60,000 customers by 2010

Nick Carr stirred up the Enterprise Irregulars with his post on SAP and SaaS over the weekend. It spurred a lot of discussion about just how serious SAP is about the on demand, software-as-a-service model and how the new SAP A1S solution, which is due around year end, fits into the existing set of products aimed and the SMB market.

March 19, 2007 by Dan Farber


No Prvcy 4 U

Wharton professor Shawndra Hill has co-authored a study showing that targeting the network of friends surrounding a customer can be an extremely effective marketing tactic. Professor Hill used traffic analysis of call data from a large telco to determine customers' social networks, then watched conversion rates as a new DSL service was pitched.

March 16, 2007 by Ed Gottsman


Ballmer's take on Google: Milking one good idea

Worth watching: Speaking at the Stanford Graduate School of Business, Microsoft CEO Steve Ballmer said that Google is still in an early phase, in which it can milk its "one good idea" effectively. The question is does Google have an encore, another huge and profitable component of its business.

March 16, 2007 by Dan Farber

1 Comment