Google announced its long-awaited TV ad trial with Echostar and Astound in what has become a long line of offline advertising forays. What's Google up to?
Between the Lines
Larry Dignan and other IT industry experts, blogging at the intersection of business and technology, deliver daily news and analysis on vital enterprise trends.
Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.
Rachel King is a staff writer for ZDNet based in San Francisco.
Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.
Notable headlines: Despite its aging design, the x86 still rules.Ed Bott's Vista Hands On: Part 1: Access shared folders from a Linux machine.
Christopher Lochhead, the former chief marketing officer at Scient and then at Mercury until the company was sold to HP last year, follows up on his post about having bad customer service experiences with some top tier brands. In this guest post he offers some practical advice for companies that would rather delight than alienate customers.
Chief information officers are cutting back their technology spending outlook for the next 12 months and most of them don't see Google as an enterprise application provider, according to a survey by Deutsche Bank and CIO magazine. First, the spending outlook.
MIT's Media Lab is working on a project designed to improve the speed with which you learn certain kinds of tasks. An expert's movements are recorded to millimeter precision using an optical motion capture system, then compared to a novice's attempts at the same movements.
ZoomInfo launched what the company calls the first "market-ready semantic search engine." It aggregates and organizes data on companies, product categories, industries and other vectors, crawling Web sites, press releases, blogs news services, financial filings and other public sources.
Updated below: Google is reportedly entering the DoubleClick sweepstakes in an effort to keep Microsoft from buying the ad network. It is almost as if Google is playing the how-annoying-can-we-be-to-Microsoft game.
Apple and EMI have found an interesting way to rid the world of digital rights management software for just a little extra pocket change. Apple will offer DRM-free music from EMI for $1.
This month the National Cancer Institute's Cancer Genome Atlas will start receiving tissue samples which will be used to map the genetic data embedded in cancer cells. The side effect of this effort?
Notable headlines: Ryan Naraine: Animated cursor attacks escalate; emergency patch coming. Microsoft knew of Windows cursor flaw since December 2006.