Eileen Yu

Eileen Yu began covering the IT industry when Asynchronous Transfer Mode was still hip and e-commerce was the new buzzword. Currently a freelance blogger and content specialist based in Singapore, she has over 16 years of industry experience with various publications including ZDNet, IDG, and Singapore Press Holdings.

Latest Posts

Gain insights into business mobility

We've launched a new site dedicated to business mobility. businessMOBILE Asia is targeted at senior IT decision makers, business management and influencers of business mobility technology.

December 20, 2006 by Isabelle Chan

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Move over, China and India?

weekly roundup If the news this week is anything to go by, it's not a question of whether you should outsource; it's where you should outsource to.China and India are arguably the current hot favorites in the outsourcing race.

December 14, 2006 by

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Move over, China and India?

weekly roundup If the news this week is anything to go by, it's not a question of whether you should outsource; it's where you should outsource to.China and India are arguably the current hot favorites in the outsourcing race.

December 14, 2006 by Vivian Yeo

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Dad, what's chewing gum?

Last week, I overheard a father explaining to his two young kids what chewing gum was. It then dawned on me that there is now a generation of youngsters in Singapore that have never experienced, much less know what a piece of gum looks like or how it functions.

December 12, 2006 by

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Dad, what's chewing gum?

Last week, I overheard a father explaining to his two young kids what chewing gum was. It then dawned on me that there is now a generation of youngsters in Singapore that have never experienced, much less know what a piece of gum looks like or how it functions.

December 12, 2006 by

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Playing the patent game

weekly roundup I was reminded of the sad realities of the software business when the Open Source Development Labs (OSDL) said it was going to scale back some technical work, and focus on legal issues instead.The OSDL will cut a third of its staff--nine employees in administrative and technical roles will lose their rice bowls.

December 7, 2006 by Aaron Tan

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Playing the patent game

weekly roundup I was reminded of the sad realities of the software business when the Open Source Development Labs (OSDL) said it was going to scale back some technical work, and focus on legal issues instead.The OSDL will cut a third of its staff--nine employees in administrative and technical roles will lose their rice bowls.

December 7, 2006 by

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Does brand matter?

Last weekend, I accompanied my husband to Sim Lim Square, a popular PC mall in Singapore, to buy a new home computer. He chose a white box PC with brand-name components, and finally settled on the best value-for-money deal after comparing prices.

December 6, 2006 by Isabelle Chan

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Does brand matter?

Last weekend, I accompanied my husband to Sim Lim Square, a popular PC mall in Singapore, to buy a new home computer. He chose a white box PC with brand-name components, and finally settled on the best value-for-money deal after comparing prices.

December 6, 2006 by

3 Comments

Launching a new product? Celebritize IT!

One of the toughest challenges marketers in the IT industry face is getting people interested in a new product the company is about to launch. Their common gripe: how the heck do you make a rigidly-shaped IT system appear sexy?

December 4, 2006 by

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