Eileen Yu

Eileen Yu began covering the IT industry when Asynchronous Transfer Mode was still hip and e-commerce was the new buzzword. Currently an independent business technology journalist and content specialist based in Singapore, she has over 19 years of industry experience with various publications including ZDNet, IDG, and Singapore Press Holdings. Eileen majored in Journalism at The University of Queensland, Australia, where she wrote an honours thesis titled: To Censor or Not: The Great Singapore Dilemma. In her By The Way blog, she covers industry developments in Singapore as well as other Asian markets, and aims to drive discussions about the impact of government regulations and policies.

Latest Posts

Does brand matter?

Does brand matter?

Last weekend, I accompanied my husband to Sim Lim Square, a popular PC mall in Singapore, to buy a new home computer. He chose a white box PC with brand-name components, and finally settled on the best value-for-money deal after comparing prices.

December 6, 2006 by in Hardware

Launching a new product? Celebritize IT!

Launching a new product? Celebritize IT!

One of the toughest challenges marketers in the IT industry face is getting people interested in a new product the company is about to launch. Their common gripe: how the heck do you make a rigidly-shaped IT system appear sexy?

December 4, 2006 by in Tech & Work

Launching a new product? Celebritize IT!

Launching a new product? Celebritize IT!

One of the toughest challenges marketers in the IT industry face is getting people interested in a new product the company is about to launch. Their common gripe: how the heck do you make a rigidly-shaped IT system appear sexy?

December 4, 2006 by in Mobility

Excuse me, are you an Asian company?

Excuse me, are you an Asian company?

weekly roundup After months of hard work and much sweat, the ZDNet Asia team is pleased to unveil this year's Top Tech 50 Index which seeks to recognize tech vendors that have exceeded their peers in terms of outstanding financial performance and track record, and a strong commitment to the Asian market.And the winners are...

November 30, 2006 by in Tech & Work

Excuse me, are you an Asian company?

Excuse me, are you an Asian company?

weekly roundup After months of hard work and much sweat, the ZDNet Asia team is pleased to unveil this year's Top Tech 50 Index which seeks to recognize tech vendors that have exceeded their peers in terms of outstanding financial performance and track record, and a strong commitment to the Asian market.And the winners are...

November 30, 2006 by in CXO

Put Green IT on your agenda

Put Green IT on your agenda

weekly roundup In a bid to combat rising energy and fuel prices, there have been some efforts in the last couple of years to produce power-saving or energy-efficient IT systems. But there are "greener" reasons for doing so.

November 23, 2006 by in Tech & Work

Put Green IT on your agenda

Put Green IT on your agenda

weekly roundup In a bid to combat rising energy and fuel prices, there have been some efforts in the last couple of years to produce power-saving or energy-efficient IT systems. But there are "greener" reasons for doing so.

November 23, 2006 by in Security

The deal that could kill open source

The deal that could kill open source

On the surface, it may seem that the Microsoft-Novell agreement was a watershed moment for Linux. After all, many businesses do not want to be slapped with lawsuits by using software that may infringe software patents of any kind (whether software patents even deserve to be granted remains a separate issue).

November 20, 2006 by in Legal

The deal that could kill open source

The deal that could kill open source

On the surface, it may seem that the Microsoft-Novell agreement was a watershed moment for Linux. After all, many businesses do not want to be slapped with lawsuits by using software that may infringe software patents of any kind (whether software patents even deserve to be granted remains a separate issue).

November 20, 2006 by in Enterprise Software

Google your way back to health

Google your way back to health

weekly roundup Didn't we all grow up wanting to be medical doctors, with a dream to rid the world of deadly diseases and end human suffering? It seems we can all be doctors now, well, kinda.

November 16, 2006 by in Google

Microsoft buys Firefox? Not

Microsoft buys Firefox? Not

Like several other Netizens this week, I took a double-take when I came across headlines in a string of search results claiming that Microsoft had bought the Firefox browser. As it turned out, someone spent a lot time and effort to design the "official page of the Microsoft acquisition of the Mozilla Firefox browser" and launched MSFirefox.

November 16, 2006 by in Enterprise Software

Microsoft buys Firefox? Not

Microsoft buys Firefox? Not

Like several other Netizens this week, I took a double-take when I came across headlines in a string of search results claiming that Microsoft had bought the Firefox browser. As it turned out, someone spent a lot time and effort to design the "official page of the Microsoft acquisition of the Mozilla Firefox browser" and launched MSFirefox.

November 16, 2006 by in Enterprise Software

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