Oliver Marks

Oliver Marks & Associates provides seasoned, technology agnostic independent consulting guidance to companies on effective Digital Enterprise Transformation business strategy, tactics, infrastructure & technology decisions, roll out and enduring use models and management.

Latest Posts

Jive software customer survey reveals state of market

Jive software just released a December 2010 customer survey of 500 individuals (from CEO to individual contributor), representing more than 300 companies worldwide, a large percentage of whom have more than 10,000 employees, on the business benefits of their 'Social Business' software.

January 31, 2011 by


Quality over quantity

2011 should be the year where we begin to see much tighter business definition into various verticals for the word 'social', which  is currently extremely fuzzily focused and meaning different things to different interest groups.This week sees the run up in the USA to Super Bowl XLV, the 45th edition of the final game of the US National Football League season.

January 30, 2011 by


Cloud transparency & sanctity of your data

While many people muse over the possibilities for cloud computing, not unlike the trailer for the Cloud Appreciation Society DVD called 'Cloud Spotting' above, enterprise end users try to divine their path forward through the thick information fog of possibilities.Spoilt for choice this spring in an increasingly crowded market of technology vendors, many of whom are adopting a consumer style service mantra of 'we'll take care of that'.

January 25, 2011 by


'Better than Sex': Facebook, AOL & the Platform Play

Facebook's peak as a platform continues to have significant parallels with America On Line's rise and fade in the last dot com bubble era.As I wrote back in November 2009In 1994 America Online trailed Compuserve and Prodigy, a third subscription option in how you hooked your modem up to the internet to go cyber surfing.

January 4, 2011 by


Planning Your Online Lives in 2011

Whether you are job hunting or working, the challenges of personal control of your online personality at work, societally and socially have never been more complex.A hundred years ago we had virtually no data associated with us beyond possibly owning a passport, a few pieces of legal paperwork and maybe some national security files about us we probably weren't aware of.

December 16, 2010 by


Come to the Cloud: Dreamforce

The Salesforce platform is starting to fill out into a stack that is a credible threat to other enterprise players well beyond their core sales roots. The Dreamforce event has been very accessible online - I spent a couple of hours at San Francisco's Moscone Center earlier this week and have been keeping an eye on proceedings online for the rest of the event as I work.

December 9, 2010 by