Oliver Marks

Oliver Marks leads the Global Digital Enterprise Team at HP, having previously provided seasoned independent consulting guidance to companies on effective planning of business strategy, tactics, technology decisions, roll out and enduring use models that make best use of modern collaborative and social networking tools to achieve their business goals. These are Oliver's views and not those of his employer HP.

Latest Posts

Microsoft to marry Yammer

The old guard are marrying off upstart competitors into their product portfolios. But is the battle for supremacy among Microsoft, IBM, SAP and Oracle still relevant -- and has it scarred long-term relationships with customers?

June 14, 2012 by

11 Comments

Old media vs the cloud: a clash of cultures

A clash of cultures between traditional marketing conventions and enterprise software getting more involved in digital branding infrastructure is going to result in friction and sparks. The prize is modeling and transforming the future top global brands...

May 29, 2012 by

3 Comments

The Intention Economy

Finally a thoughtful, hype free book worth reading about digital marketing, the relationships we have with vendors and a vision for a better future where we have greater control of our personal data

April 29, 2012 by

Comments

Wisdom of the loud

Knowledge speaks, but wisdom listens: the trend of the loudest voices parading knowledge online and dominating conversations is slowly maturing as people realize that too much online publishing means those voices aren't doing much else...

April 9, 2012 by

5 Comments