Oliver Marks

Oliver Marks leads the Global Digital Enterprise Team at HP, having previously provided seasoned independent consulting guidance to companies on effective planning of business strategy, tactics, technology decisions, roll out and enduring use models that make best use of modern collaborative and social networking tools to achieve their business goals. These are Oliver's views and not those of his employer HP.

Latest Posts

Microsoft's scattered strategic vision

Enterprise customers continue to be frustrated by a lack of clarity or momentum in key areas around business productivity 'front office' strategy from Microsoft; partners are picking up the slack but some big questions are being asked this summer

June 28, 2012 by

5 Comments 2 Votes

Microsoft to marry Yammer

The old guard are marrying off upstart competitors into their product portfolios. But is the battle for supremacy among Microsoft, IBM, SAP and Oracle still relevant -- and has it scarred long-term relationships with customers?

June 14, 2012 by

11 Comments

Old media vs the cloud: a clash of cultures

A clash of cultures between traditional marketing conventions and enterprise software getting more involved in digital branding infrastructure is going to result in friction and sparks. The prize is modeling and transforming the future top global brands...

May 29, 2012 by

3 Comments