Oliver Marks

Oliver Marks & Associates provides seasoned, technology agnostic independent consulting guidance to companies on effective Digital Enterprise Transformation business strategy, tactics, infrastructure & technology decisions, roll out and enduring use models and management.

Latest Posts

The Intention Economy

Finally a thoughtful, hype free book worth reading about digital marketing, the relationships we have with vendors and a vision for a better future where we have greater control of our personal data

April 29, 2012 by


Wisdom of the loud

Knowledge speaks, but wisdom listens: the trend of the loudest voices parading knowledge online and dominating conversations is slowly maturing as people realize that too much online publishing means those voices aren't doing much else...

April 9, 2012 by


Won't get fooled again?

Is Wall Street's current enthusiasm for profit from enterprise social technologies good for the end user, and will the old guard vendors outflank the challengers with feature offerings?

April 1, 2012 by


Morning on cloud planet

Cloud thinking is everywhere this spring with diminishing fear factor and business advantages being seriously considered. As this new era of enterprise technology gains momentum, fluffy conceptualizing needs to be replaced with more pragmatic thinking if challenger momentum is to gain weight and heft

March 21, 2012 by


Small, medium or large collaboration headache?

Who's going to be the primary technology 'parents' and who will be the 'children' in order to solve the fragmentation and information filtering issues that are plaguing efficiency in many larger firms? More importantly, who is going to be responsible for this important task?

March 11, 2012 by


The idea peloton

Recognizing who has created ideas and concepts, and who has done the relatively unglamorous work of achieving success with detail work is instrumental to the success of enduring confidence in collaborative work

March 7, 2012 by