Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

CRM Watchlist 2012 Winners - Customer Service Strikes Again

What we have so far:CRM Watchlist 2012 Pt 1A - The Big GunsCRM Watchlist 2012 1B - The Big Guns AgainCRM Watchlist 2012 - The Winners ListCRM Watchlist 2012 -  Let the Reviews Roll: The Top of the TopCRM Watchlist 2012 Winners - The GeneralistsCRM Watchlist 2012 Winnners - The Marketing MavensMy Disclaimers for the CRM 2012 WatchlistCustomer Service Takes The StageThe funny thing is that for all kinds of reasons, customer service has been the lynchpin for what we've all called Social CRM.

January 29, 2012 by


Book Review: End of Business as We Know It, Brian Solis

I NEVER write book reviews. NEVER.Until now.I decided that I REALLY wanted to write one because I found Brian Solis' book, "The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution" not just compelling and interesting, not just a book by a dear friend, but a genuinely important book.

December 4, 2011 by