Sometimes clarity trumps everything. I remember back in the days when we were defining what I called then CRM 2.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
What we have so far:CRM Watchlist 2012 Pt 1A - The Big GunsCRM Watchlist 2012 1B - The Big Guns AgainCRM Watchlist 2012 - The Winners ListCRM Watchlist 2012 - Let the Reviews Roll: The Top of the TopCRM Watchlist 2012 Winners - The GeneralistsCRM Watchlist 2012 Winnners - The Marketing MavensMy Disclaimers for the CRM 2012 WatchlistCustomer Service Takes The StageThe funny thing is that for all kinds of reasons, customer service has been the lynchpin for what we've all called Social CRM.
Last year saw a major explosion of interest in marketing automation a.k.
So far, here's what we have.CRM Watchlist 2012 Pt 1A - The Big GunsCRM Watchlist 2012 1B - The Big Guns AgainCRM Watchlist 2012 - The Winners ListCRM Watchlist 2012 - Let the Reviews Roll: The Top of the TopNow we get into the hardscrabble stuff.
Okay, we've done the Big 4 and the winners have been announced. Now we get into the heavy lifting.
I'm going to try something new. I've never done this before.
We covered salesforce.com and Microsoft in CRM Watchlist 2012 Winners Part 1A.
This is it. The first of what will be seven or eight posts on the CRM Watchlist 2012 Winners.
I have to tell you up front - this is not strictly a forecast. There are elements of a forecast - a few likely trends for 2012 are embedded in the piece.
Okay, I've made some decisions and have pared down the list to the finalists. A couple of things and then onto the list.