Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

A Tale of Two Cities, Part II: Radian6's Coming Out...Again Party

If I look back on the emergence of the social media market (note I'm not saying Social CRM at this juncture, though we'll get back to it soon), I'd be happy to call Radian6, not the market creator, but the market maker. The popularity of social media technology aimed at serious business users (serious in terms of use it for getting business results.

April 17, 2011 by


Whither Oracle?

I hope to light a fire under a company that’s gone missing when it comes to public visibility in CRM. Oracle needs to be public for the benefit of the industry and for the benefit of its customers.

March 27, 2011 by