6 Okay, this is the final installment of the CRM 2010 Watchlist from me, though you will be seeing one from Brent Leary on the SMB Social CRM companies to watch in 2010 in the next couple of days. But I'm, "wore out.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the authority for the CRM industry.His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its fourth edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 70 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003). Paul is also the Chairman of the Advisory Committee of the University of Toronto's Rotman School of Management CRM Centre of Excellence, and the Executive Vice President of the CRM Association.Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called "the godfather of CRM", the "Walt Whitman of CRM" and even "the Bob Dylan of CRM" by analysts and organizations throughout the industry. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks/communities in CRM as tools and channels for customer collaboration with a company. He is seen often as the "voice of the customer" and is well known within the CRM industry for this work. His blog, PGreenblog has been named the #1 CRM blog every year from 2005-2010 by all industry award providers. He also has a podcast, Experience on the Edge, that has garnered a myriad of industry kudos and his collaboration with Brent Leary on the always funny, often cutting, CRM Playaz is the most popular broadcast in the CRM world.Paul was also named one of the most influential people in CRM by CRM Magazine in August 2008. In 2010, he was inducted into CRM Magazine's CRM Hall of Fame. He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years. He also sits on the Board of Advisors of the CIE Institute and and multiple other companies.Currently, Paul lives in Manassas, Virginia with his wife and five cats. To reach Paul, please email him at email@example.com. You can follow him at Twitter or join up with him on LinkedIn or Facebook.
Okay, to recap. We've so far done the following watchlist parts:Part I - The Big 4 - Microsoft, SAP, Oracle, salesforce.
This thing is so big that I have to split the posts. You saw my choices on Monday in Part IIA, now here's the rest of them - Cognizant, Eloqua, Sword-Ciboodle, SAS, SugarCRM, Helpstream and Aplicor.
Okay, you saw what I think about the Four Bad Boys of CRM the other day. Now onto the next not-really-a-tier tier.
Decisions. Decisions. Decisions.Oh, wait, you probably think that I'm talking about which companies to watch in 2010.
Just so you know, this year, I’ll do even better than last year (notice by adding the word “even” it makes it seem like I did really well last year but will improve over that sterling performance. Looking Back at CRM 2009 Forecast and decide whether “even” is justified or just a psychological ploy).
I have to admit that I enjoy going to conferences and summits as an analyst, journalist or paid speaker. I'm treated well by the vendors who bring me, my expenses are covered (and if a speaker, a fee too of course) and I know a lot of the staff who of whichever vendor it is and I have a lot of friends among them.
We're heading into that inevitable year end, "let's forecast the next year so that we can all be proven ridiculously wrong" state that we pundit types all end up in. That's only one level less than inebriated or for those of you less articulate, drunk.
(NOTE BEFORE I START: This is one really long post. So rather than post it in all its glory in a single file or post it here over two days, I'm trying something new.
I'm in love with Amsterdam....no wait, I love it but I'm not in love....
Needless to say, being a Yankees fan of the entirely driven and committed sort, I'm biting every nail on my hands off and frankly, if I could reach my feet, would go at those nails too (Ugh.).
The RightNow User Conference was a significant transformation point for the company - for the better for the most part. I'm looking at the products which indicate smart short term value and the culture change, which indicates serious long term value.
Its not too often I endorse a new service - in fact, I never have without a lot of due diligence and at least some production history. So, for the first...
I am almost always in awe of Oracle OpenWorld. The scope of this conference is spectacular.
Back in 1999, I was a salesforce.com user and at that time, it was a rather kludgy sales force automation application that didn't do much right - for example if I tried to export a .
The best of ZDNet, delivered
- 1 Why customer-obsessed Amazon is our most important business force
- 2 Why you should treat customer care like it’s your core product
- 3 The narrative is the thing: the art of corporate storytelling
- 4 CRM Watchlist 2012 Winners Pt 1A - The Big Guns
- 5 Dreamforce 2013: You don’t have to blow things up to be explosive