(NOTE BEFORE I START: This is one really long post. So rather than post it in all its glory in a single file or post it here over two days, I'm trying something new.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the authority for the CRM industry.His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its fourth edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 70 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003). Paul is also the Chairman of the Advisory Committee of the University of Toronto's Rotman School of Management CRM Centre of Excellence, and the Executive Vice President of the CRM Association.Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called "the godfather of CRM", the "Walt Whitman of CRM" and even "the Bob Dylan of CRM" by analysts and organizations throughout the industry. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks/communities in CRM as tools and channels for customer collaboration with a company. He is seen often as the "voice of the customer" and is well known within the CRM industry for this work. His blog, PGreenblog has been named the #1 CRM blog every year from 2005-2010 by all industry award providers. He also has a podcast, Experience on the Edge, that has garnered a myriad of industry kudos and his collaboration with Brent Leary on the always funny, often cutting, CRM Playaz is the most popular broadcast in the CRM world.Paul was also named one of the most influential people in CRM by CRM Magazine in August 2008. In 2010, he was inducted into CRM Magazine's CRM Hall of Fame. He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years. He also sits on the Board of Advisors of the CIE Institute and and multiple other companies.Currently, Paul lives in Manassas, Virginia with his wife and five cats. To reach Paul, please email him at firstname.lastname@example.org. You can follow him at Twitter or join up with him on LinkedIn or Facebook.
I'm in love with Amsterdam....no wait, I love it but I'm not in love....
Needless to say, being a Yankees fan of the entirely driven and committed sort, I'm biting every nail on my hands off and frankly, if I could reach my feet, would go at those nails too (Ugh.).
The RightNow User Conference was a significant transformation point for the company - for the better for the most part. I'm looking at the products which indicate smart short term value and the culture change, which indicates serious long term value.
Its not too often I endorse a new service - in fact, I never have without a lot of due diligence and at least some production history. So, for the first...
I am almost always in awe of Oracle OpenWorld. The scope of this conference is spectacular.
Back in 1999, I was a salesforce.com user and at that time, it was a rather kludgy sales force automation application that didn't do much right - for example if I tried to export a .
Sorry to have dropped off the radar for awhile. I was on the road.
Brent Leary, who is not only my bud, but one of the leading, no, the leading, small business consultant and analyst when it comes to small business (duh!), CRM, social CRM and social media, is someone that I want to highlight on these pages.
About 15 minutes ago I saw this story in the online version of the Sporting News: "Redskins suing fans who can't keep their season's tickets."I now know why I can't stand the Redskins and their ownership.
Last week, I keynoted the CRM Evolution 2009 conference - probably the best conference I ever attended, though I was biased because I also chaired it - first time I ever chaired a conference - so I had the opportunity to be a participant in more than just the speech.But the keynote wasn't just for the CRM Evolution conference; it was a joint keynote for CRM Evolution 2009 (get all coverage here) and SpeechTek 2009, the annual best attended speech technology conference (get some coverage here).
United Airlines: Customers are Merely TransactionsIf you're a loyalty marketer and look at my United profile, you find something that would make you 4.5 on a scale of 5.
I'd say that the headline is a bit of an understatement or maybe even a misstatement by me. Let me tell you why.
Who doesn't love style and fashion? Well, I suppose I don't love fashion, judging from my incredibly poor clothing selection skills (I rely 100% on my wife, who has mad skills when it comes to picking out good looking clothes) but I am in love with style.
If you've been reading ZDNET blogs much this week, you'll notice that there are a lot of a lot of them that are called "Dead Finger Tech" and then there is some piece of technology that follows. Us'n ZDNET bloggers have been asked to name that one piece of technology that we can't do without; that we love as we love our family and friends; that we wil take to the proverbial desert island.
The best of ZDNet, delivered
- 1 10 Reasons 2014 will be the Year of Small Data
- 2 Why customer-obsessed Amazon is our most important business force
- 3 The narrative is the thing: the art of corporate storytelling
- 4 Nice people, broken systems: How I bought some equipment and everything went wrong
- 5 CRM Watchlist 2012 Winners Pt 1A - The Big Guns