"Participating in the community of the consumer."I love that phrase.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the authority for the CRM industry.His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its fourth edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 70 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003). Paul is also the Chairman of the Advisory Committee of the University of Toronto's Rotman School of Management CRM Centre of Excellence, and the Executive Vice President of the CRM Association.Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called "the godfather of CRM", the "Walt Whitman of CRM" and even "the Bob Dylan of CRM" by analysts and organizations throughout the industry. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks/communities in CRM as tools and channels for customer collaboration with a company. He is seen often as the "voice of the customer" and is well known within the CRM industry for this work. His blog, PGreenblog has been named the #1 CRM blog every year from 2005-2010 by all industry award providers. He also has a podcast, Experience on the Edge, that has garnered a myriad of industry kudos and his collaboration with Brent Leary on the always funny, often cutting, CRM Playaz is the most popular broadcast in the CRM world.Paul was also named one of the most influential people in CRM by CRM Magazine in August 2008. In 2010, he was inducted into CRM Magazine's CRM Hall of Fame. He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years. He also sits on the Board of Advisors of the CIE Institute and and multiple other companies.Currently, Paul lives in Manassas, Virginia with his wife and five cats. To reach Paul, please email him at firstname.lastname@example.org. You can follow him at Twitter or join up with him on LinkedIn or Facebook.
The debate and discussion about what defines Social CRM a.k.
I finally made it to Boston for the Enterprise 2.0 conference with my record intact.
I'm going to finish the book today. CRM at the Speed of Light, 4th edition will be done by the time that the day ends - though I suspect a lot sooner.
I'm heading over to the Enterprise 2.0 conference in Boston on June 22.
I have to be straight with you. I'm entering the head down, grind it, drive to the goal line when it comes to CRM at the Speed of Light's 4th edition.
I'm going to try something out here. I am ready to cringe as the tomatoes and old iPods are thrown at me, or the praise is showered on me...
CRM Playaz Episode #9Welcome to CRM Playaz Episode #9. Yeah, we're still in business.
This is a poll that can start settling some issues that seem to be of interest to many. Some crowdsourcing is in order to find out in the world of technology, who are the analyst organizations or categories that you trust the most when it comes to a good, clean honest look at the enterprise technology industry.
In my post on SAP Sapphire 09,Day 1, I was generally very happy with what I saw SAP doing at Sapphire this year. Very happy.
SAP is always a bit of a conundrum to me. They have extraordinarily talented people, an incredibly deep product portfolio that they are always extending, more often than not make good acquisitions that take some time but work out all in all, and seem to be actually dedicated to transforming their ecosystem - internal and network - when the world's conditions merit it.
CRM Playaz Episode #8We are back again. Still posting it here on ZDNET.
I need to make something clear from the start. I'm a diehard NY Rangers fan when it comes to hockey.
I imagine you're wondering what one has to do with the other since they're terms not associated with one another. Let me tell you a story:Back in late January of this year, I went to Mumbai to keynote and teach at a conference on Loyalty and Advocacy in India sponsored by the Bharati Vidyapeeth's Institute of Management Studies and Research (BVIMSR).
CRM Playaz Episode #7This episode is our shortest and maybe the sweetest we've ever done because of all the s's in it. Brent and I riff on pretty much all of life and upcoming events in the world of CRM including Sage Insights 2009 and SAP's SAPPHIRE.
The best of ZDNet, delivered
- 1 10 Reasons 2014 will be the Year of Small Data
- 2 Why customer-obsessed Amazon is our most important business force
- 3 The narrative is the thing: the art of corporate storytelling
- 4 Nice people, broken systems: How I bought some equipment and everything went wrong
- 5 CRM Watchlist 2012 Winners Pt 1A - The Big Guns