Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

CRM 2011 - What's Up Wit' Dat? - Part I

2010 was a long year.  I had a matter of great personal sadness a few weeks ago that tainted it, but if that hadn't happened, it would have been a very exciting long year with a lot of developments in the CRM world and a lot of interest beginning to bubble to the surface on SCRM.

December 6, 2010 by


The CRM WatchList 2011 Preseason: Who's Gonna Make The Team?

Each year, after baseball season ends, those of us who remain fanatics, spend the offseason pondering who our favorite team is going to get that will strengthen us in our run for next year's world series.  Then after the meetings over the winter and the trades etc,  comes spring training where all the young arms and older vets get the chance to go head to head to earn a place on the team's final 25 man roster for the next years pennant chase.

November 14, 2010 by