Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
As you well know, I'm not a big fan of the frantic efforts of Facebook to treat its members like assets rather than like customers. The problem is that while it might be nice to attribute all their errors to the blinding desire of Marc Zuckerberg to capture revenue in some way - including using members like poker chips - it really isn't just that.
Okay my compadres, on Monday you had a strong taste of Brent Leary's good stuff on small business CRM. Now we move on to Part B of his stuff, closing the loop on the SMB market place.
A Final Guest CRM Watchlist - Hey Yo To Brent Leary(Brent Leary, who is both a Social CRM guru and a great friend has graciously done a post on the companies to watch for 2010 when it comes to the small and medium business space. He was clearly trying to outdo me because his post is so big that it has to be split into two pieces.
6 Okay, this is the final installment of the CRM 2010 Watchlist from me, though you will be seeing one from Brent Leary on the SMB Social CRM companies to watch in 2010 in the next couple of days. But I'm, "wore out.
Okay, to recap. We've so far done the following watchlist parts:Part I - The Big 4 - Microsoft, SAP, Oracle, salesforce.
This thing is so big that I have to split the posts. You saw my choices on Monday in Part IIA, now here's the rest of them - Cognizant, Eloqua, Sword-Ciboodle, SAS, SugarCRM, Helpstream and Aplicor.
Okay, you saw what I think about the Four Bad Boys of CRM the other day. Now onto the next not-really-a-tier tier.
Decisions. Decisions. Decisions.Oh, wait, you probably think that I'm talking about which companies to watch in 2010.
Just so you know, this year, I’ll do even better than last year (notice by adding the word “even” it makes it seem like I did really well last year but will improve over that sterling performance. Looking Back at CRM 2009 Forecast and decide whether “even” is justified or just a psychological ploy).
I have to admit that I enjoy going to conferences and summits as an analyst, journalist or paid speaker. I'm treated well by the vendors who bring me, my expenses are covered (and if a speaker, a fee too of course) and I know a lot of the staff who of whichever vendor it is and I have a lot of friends among them.