A few months ago, I highlighted a few rising young stars in the SCRM world - a few 30s and younger who are not just making names for themselves - that's not that hard to do - but are providing meat on the bone - substance that businesses can actually learn from in a discipline like SCRM which is still young and evolving.To that end, you'll meet them in this series I'm going to be running here over the next few months.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
I like RightNow. I really do. I think that their CX applications and platform are genuinely very good.
I have to start this by saying I am biased when it comes to this conference. I chair it and I love working with the people at CRM Magazine.
I was reading Ray Wang's great post on "The 7 Tenets of Building a Star Analyst Firm" and then Vinnie Mirchandani's follow up "More Tenets for the Nex Gen Analyst" and it got me to thinking - on a tangent, but on something that might matter to all those PR and marketing people responsible for analyst relations and to anyone who deals with analysts in the industry any day of the week because they need/want to.
I've been doing some thinking about the 1st half of 2010 and have some observations, some of which deserve a probably longer treatment than I'm about to give them and some of them that only need a sentence or two. They are not entirely random but they are a series of slightly disconnected thoughts on what's occurred in 2010 re: SCRM/CRM.
Interesting....very interesting.If you remember a couple of years ago, I did my Companies to Watch 2009 posts - and, if you remember (and I'm sure you don't.
For many years, I've participated in Gartner CRM conferences, oftentimes as a speaker for them, sometimes as a guest and attendee and last yearI was at the conference as a thought-leader-under-contract so to speak for Sage. So, I've had the benefit of attending all the conferences from 2005 through now.
I'm working on my "what happened at the Gartner Customer 360 conference, state of Gartner, view of the Social CRM Magic Quadrant" post right now but thought I'd put up this 5 minute video that Lithium (who, along with Jive, were in the upper right a.k.
Every now and then a vendor does something that genuinely surprises and even delights me. They come up with a new feature at the least but at the most, they define a concept, which while it certainly pushes the vendor's agenda, it also adds a new way of thinking to the overall discussion and even has a practical merit.
Note: I'm actually on a vacation, just finishing an incredible cruise through the Mediterranean and now on Day 2 of a 3 day stay in Barcelona. All in all a dream vacation to tell you the truth.