I've been doing some thinking about the 1st half of 2010 and have some observations, some of which deserve a probably longer treatment than I'm about to give them and some of them that only need a sentence or two. They are not entirely random but they are a series of slightly disconnected thoughts on what's occurred in 2010 re: SCRM/CRM.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
Interesting....very interesting.If you remember a couple of years ago, I did my Companies to Watch 2009 posts - and, if you remember (and I'm sure you don't.
For many years, I've participated in Gartner CRM conferences, oftentimes as a speaker for them, sometimes as a guest and attendee and last yearI was at the conference as a thought-leader-under-contract so to speak for Sage. So, I've had the benefit of attending all the conferences from 2005 through now.
I'm working on my "what happened at the Gartner Customer 360 conference, state of Gartner, view of the Social CRM Magic Quadrant" post right now but thought I'd put up this 5 minute video that Lithium (who, along with Jive, were in the upper right a.k.
Every now and then a vendor does something that genuinely surprises and even delights me. They come up with a new feature at the least but at the most, they define a concept, which while it certainly pushes the vendor's agenda, it also adds a new way of thinking to the overall discussion and even has a practical merit.
Note: I'm actually on a vacation, just finishing an incredible cruise through the Mediterranean and now on Day 2 of a 3 day stay in Barcelona. All in all a dream vacation to tell you the truth.
Denis Pombriant is perhaps the only CRM guru/analyst/thought leader that I know who has the uncanny ability to look at the world through not just the typical micro lens that many of us peer through but also through a macro lens. He can expand concepts and place the complex matrix of human interrelationships in a context that can locate the greater forces that work to affect that matrix.
In the last post on SAP I wrote, I remarked that I wasn't a Kremlin watcher but had a fascination about how CEOs and changes in CEOs affect companies. Its been about 2 months since I wrote that and by now, as I wrap up my experience (and I am carefully choosing that word) at Sapphire, I have to say, that the effect on SAP of the co-CEOdom of Bill McDermott and J.
I think that the power of conferences is both overestimated and underestimated. Its overestimated because often the vendor, when its over and they "done good" sits back with an incredibly self-satisfied smack of the lips and thinks that a huge amount of their branding work for the year is done because it went well.
A few months ago, when I did my 2010 Watchlist for CRM Vendors, needless to say - now at least - Lithium was on it.There was a good reason for it too - they had been fast becoming one of the leading community platforms and increasingly vying for a significant position in the Social CRM world.