Forecast season is upon us. Yeah, yeah, Christmas and Thanksgiving season too, but this is forecast season.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
Each year, after baseball season ends, those of us who remain fanatics, spend the offseason pondering who our favorite team is going to get that will strengthen us in our run for next year's world series. Then after the meetings over the winter and the trades etc, comes spring training where all the young arms and older vets get the chance to go head to head to earn a place on the team's final 25 man roster for the next years pennant chase.
As you probably know, by now, I've been a none too happy United Airlines flyer for many years, usually working to the point I get to a Premier Executive status and then I start flying other airlines.
I'm back from Oracle Open World 2010 and now that I'm completely zonked and at the same time loaded with energy, I think, in retrospect (short term retrospect) I might have attended one of the most curious conferences I ever attended - and in fact, as I think about it, as the lead in Alice in Wonderland a.k.
A few months ago, I highlighted a few rising young stars in the SCRM world - a few 30s and younger who are not just making names for themselves - that's not that hard to do - but are providing meat on the bone - substance that businesses can actually learn from in a discipline like SCRM which is still young and evolving.To that end, you'll meet them in this series I'm going to be running here over the next few months.
I like RightNow. I really do. I think that their CX applications and platform are genuinely very good.
I have to start this by saying I am biased when it comes to this conference. I chair it and I love working with the people at CRM Magazine.
I was reading Ray Wang's great post on "The 7 Tenets of Building a Star Analyst Firm" and then Vinnie Mirchandani's follow up "More Tenets for the Nex Gen Analyst" and it got me to thinking - on a tangent, but on something that might matter to all those PR and marketing people responsible for analyst relations and to anyone who deals with analysts in the industry any day of the week because they need/want to.
I've been doing some thinking about the 1st half of 2010 and have some observations, some of which deserve a probably longer treatment than I'm about to give them and some of them that only need a sentence or two. They are not entirely random but they are a series of slightly disconnected thoughts on what's occurred in 2010 re: SCRM/CRM.
Interesting....very interesting.If you remember a couple of years ago, I did my Companies to Watch 2009 posts - and, if you remember (and I'm sure you don't.