Paul Greenberg

In addition to being the author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the authority for the CRM industry.His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its fourth edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 70 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003). Paul is also the Chairman of the Advisory Committee of the University of Toronto's Rotman School of Management CRM Centre of Excellence, and the Executive Vice President of the CRM Association.Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called "the godfather of CRM", the "Walt Whitman of CRM" and even "the Bob Dylan of CRM" by analysts and organizations throughout the industry. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks/communities in CRM as tools and channels for customer collaboration with a company. He is seen often as the "voice of the customer" and is well known within the CRM industry for this work. His blog, PGreenblog has been named the #1 CRM blog every year from 2005-2010 by all industry award providers. He also has a podcast, Experience on the Edge, that has garnered a myriad of industry kudos and his collaboration with Brent Leary on the always funny, often cutting, CRM Playaz is the most popular broadcast in the CRM world.Paul was also named one of the most influential people in CRM by CRM Magazine in August 2008. In 2010, he was inducted into CRM Magazine's CRM Hall of Fame. He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years. He also sits on the Board of Advisors of the CIE Institute and and multiple other companies.Currently, Paul lives in Manassas, Virginia with his wife and five cats. To reach Paul, please email him at paul-greenberg3@the56group.com. You can follow him at Twitter or join up with him on LinkedIn or Facebook.

Latest Posts

Do We Really NEED CRM 2.0?

Do We Really NEED CRM 2.0?

(I'm taking a weird or, to make that more polite, unusual step and publishing this at both PGreenblog and ZDNET because it impacts both audiences. Honestly, I'm not being lazy.

published March 5, 2009 by

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SAP, CRM 2.0: The Culture Shift Begins

SAP, CRM 2.0: The Culture Shift Begins

(In the interests of full disclosure, SAP is a client of mine, but the way I found this out was from a Google alert, not from them)Never underestimate the power of the social and business change that we're undergoing. Please.

published March 1, 2009 by

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Oracle CRM - Innovation Free or Innovative?

Oracle CRM - Innovation Free or Innovative?

"Innovation is in the eye of the beholder" - No one that I know said it, 2009Dennis Howlett, a friend, fellow ZDNET blogger and a man with serious enterprise applications chops, did a blog posting on Oracle and innovation a couple of days ago that I need to do a short response to with this blog posting of my own.

published February 25, 2009 by

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UPDATE: CRM on The Mac is Like Oranges to, uh, Apple

UPDATE: CRM on The Mac is Like Oranges to, uh, Apple

Based on a few comments that I've already received on my previous post issued this morning,  I dug in a little further and found a few other CRM applications for the Mac and as a result,  haven't changed my thinking much.  I looked into CRM applications built on Filemaker Pro or Servoy, a Filemaker "alternative" as one commenter called it.

published February 16, 2009 by

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