Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

The CRM WatchList 2011 Preseason: Who's Gonna Make The Team?

Each year, after baseball season ends, those of us who remain fanatics, spend the offseason pondering who our favorite team is going to get that will strengthen us in our run for next year's world series.  Then after the meetings over the winter and the trades etc,  comes spring training where all the young arms and older vets get the chance to go head to head to earn a place on the team's final 25 man roster for the next years pennant chase.

November 14, 2010 by


Oracle Open World 2010: It All Works Out In the...

I'm back from Oracle Open World 2010 and now that I'm completely zonked and at the same time loaded with energy, I think, in retrospect (short term retrospect) I might have attended one of the most curious conferences I ever attended - and in fact, as I think about it, as the lead in Alice in Wonderland a.k.

September 26, 2010 by


Rising Stars: Maria Ogneva on Scaling Social Media

A few months ago, I highlighted a few rising young stars in the SCRM world - a few 30s and younger who are not just making names for themselves - that's not that hard to do - but are providing meat on the bone - substance that businesses can actually learn from in a discipline like SCRM which is still young and evolving.To that end,  you'll meet them in this series I'm going to be running here over the next few months.

September 6, 2010 by


The Thing About Analysts - And PR/Marketing Folks

I was reading Ray Wang's great post on "The 7 Tenets of Building a Star Analyst Firm" and then Vinnie Mirchandani's  follow up "More Tenets for the Nex Gen Analyst" and it got me to thinking - on a tangent, but on something that might matter to all those PR and marketing people responsible for analyst relations and to anyone who deals with analysts in the industry any day of the week because they need/want to.

July 29, 2010 by


SCRMish Thoughts - A Look Back at 1st Half of 2010

I've been doing some thinking about the 1st half of 2010 and have some observations, some of which deserve a probably longer treatment than I'm about to give them and some of them that only need a sentence or two.  They are not entirely random but they are a series of slightly disconnected thoughts on what's occurred in 2010 re: SCRM/CRM.

July 21, 2010 by