I'm sitting here trying to figure out a business justification for the use of the iPad by me and interestingly enough there is more than one.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
I ran across this rather interesting press release this morning from TMCNet saying: "FinancialForce.com Announces Out-of-the-Box SAP Integration for Sharing Financial Data.
First Things FirstI ordered an iPad last Friday right after Apple finished updating their site so that I could. Just to set the record straight, I'm not a fanboy though I have 2 iMacs, an iPhone and a Macbook Pro 13" with a solid state drive.
Once in awhile there is something that isn't only important coming out of the vendor community but actually kind of refreshing. Given my right-brained proclivities, I didn't think it would come from the world of contracts (that's a Ray Wang specialty), but interestingly enough it does.
(Just a brief note. I'm writing this with a TERRIBLE cold and I don't feel particularly sharp.
My bud and CRM thought leader Brent Leary posted on the fallacy of assuming the number of Twitter followers equals real influence in any way early last week. This got me to thinking.
There's no doubt in my mind NBC Universal had to do something given their falling ratings. The former kings of Thursday night TV not only sold themselves to Comcast, who, aside from Frank Eliason's superb rock star group of customer service people, sit near the bottom of customer service experience ratings all the time, but they are in the midst of probably what was the worst handling of a crisis of stars on late night TV ever, if not all times of TV.
Me: Every now and then, there is a story that's worth telling about business or, more accurately, the people who compose a business. What makes the story I'm about to have you listen to even more interesting is that this company, David's Bridal, a client of mine for 8 years, has what we are going to hear about what is called "random acts of kindness" built into the strategy.
As you well know, I'm not a big fan of the frantic efforts of Facebook to treat its members like assets rather than like customers. The problem is that while it might be nice to attribute all their errors to the blinding desire of Marc Zuckerberg to capture revenue in some way - including using members like poker chips - it really isn't just that.
Okay my compadres, on Monday you had a strong taste of Brent Leary's good stuff on small business CRM. Now we move on to Part B of his stuff, closing the loop on the SMB market place.