Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

CRM Watchlist 2010 - The SMBs - IVA - Brent Leary Rocks

A Final Guest CRM Watchlist - Hey Yo To Brent Leary(Brent Leary, who is both a Social CRM guru and a great friend has graciously done a post on the companies to watch for 2010 when it comes to the small and medium business space. He was clearly trying to outdo me because his post is so big that it has to be split into two pieces.

January 25, 2010 by


CRM Watchlist 2010 Part IIIB

6 Okay, this is the final installment of the CRM 2010 Watchlist from me, though you will be seeing one from Brent Leary on the SMB Social CRM companies to watch in 2010 in the next couple of days.  But I'm, "wore out.

January 17, 2010 by


CRM Watchlist 2010 - Part IIB

This thing is so big that I have to split the posts.  You saw my choices on Monday in Part IIA, now here's the rest of them - Cognizant, Eloqua, Sword-Ciboodle, SAS, SugarCRM, Helpstream and Aplicor.

January 5, 2010 by


Okay Here Goes - CRM Forecast 2010 - Part I

Just so you know, this year, I’ll do even better than last year (notice by adding the word “even” it makes it seem like I did really well last year but will improve over that sterling performance. Looking Back at CRM 2009 Forecast and decide whether “even” is justified or just a psychological ploy).

December 20, 2009 by


SAP Business Influencers Summit - A Clear Path Forward?

I have to admit that I enjoy going to conferences and summits as an analyst, journalist or paid speaker.  I'm treated well by the vendors who bring me, my expenses are covered (and if a speaker, a fee too of course) and I know a lot of the staff who of whichever vendor it is and I have a lot of friends among them.

December 10, 2009 by