Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

Okay Here Goes - CRM Forecast 2010 - Part I

Just so you know, this year, I’ll do even better than last year (notice by adding the word “even” it makes it seem like I did really well last year but will improve over that sterling performance. Looking Back at CRM 2009 Forecast and decide whether “even” is justified or just a psychological ploy).

December 20, 2009 by


SAP Business Influencers Summit - A Clear Path Forward?

I have to admit that I enjoy going to conferences and summits as an analyst, journalist or paid speaker.  I'm treated well by the vendors who bring me, my expenses are covered (and if a speaker, a fee too of course) and I know a lot of the staff who of whichever vendor it is and I have a lot of friends among them.

December 10, 2009 by


RightNow Right Now is Right On

The RightNow User Conference was a significant transformation point for the company - for the better for the most part. I'm looking at the products which indicate smart short term value and the culture change, which indicates serious long term value.

October 28, 2009 by