Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

RightNow Right Now is Right On

The RightNow User Conference was a significant transformation point for the company - for the better for the most part. I'm looking at the products which indicate smart short term value and the culture change, which indicates serious long term value.

October 28, 2009 by


Brent Leary Expounds: The SMBs Rejoice

Brent Leary, who is not only my bud, but one of the leading, no, the leading, small business consultant and analyst when it comes to small business (duh!), CRM, social CRM and social media,  is someone that I want to highlight on these pages.

September 13, 2009 by


Voice of The Customer: Speech Meets Larynx at CRM Evolution 2009

Last week, I keynoted the CRM Evolution 2009 conference - probably the best conference I ever attended, though I was biased because I also chaired it - first time I ever chaired a conference - so I had the opportunity to be a participant in more than just the speech.But the keynote wasn't just for the CRM Evolution conference; it was a joint keynote for CRM Evolution 2009 (get all coverage here) and SpeechTek 2009, the annual best attended speech technology conference (get some coverage here).

August 30, 2009 by