Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

RightNow Right Now is Right On

The RightNow User Conference was a significant transformation point for the company - for the better for the most part. I'm looking at the products which indicate smart short term value and the culture change, which indicates serious long term value.

October 28, 2009 by


Brent Leary Expounds: The SMBs Rejoice

Brent Leary, who is not only my bud, but one of the leading, no, the leading, small business consultant and analyst when it comes to small business (duh!), CRM, social CRM and social media,  is someone that I want to highlight on these pages.

September 13, 2009 by