Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

Study Says Social Media Not Useful to Close Sales. Duh.

Jessica Tsai writes wonderfully (as always) at DestinationCRM about the results of a survey done by the Effectiveness Solutions Research (ESR) Group that tries to (and I really mean "tries to" not "succeeds at") look at effect of the use of new social media tools" on B2B sales.What's bothers me here isn't the results of the survey but the survey itself.

April 8, 2009 by

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The Open Cloud Manifesto: Whats Up With That?

This morning, to a lot of pre-launch buzz, the Open Cloud Manifesto (OCM), spearheaded by IBM, launched officially, much to no one's surprise. The idea behind the OCM is that there exist a body consisting of many companies - and in the future, many, many companies, that would semi-formally agree to interoperability between cloud computing competing "clouds.

March 29, 2009 by

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