Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

CRM, Heroism and 26/11 in India

I imagine you're wondering what one has to do with the other since they're terms not associated with one another. Let me tell you a story:Back in late January of this year, I went to Mumbai to keynote and teach at a conference on Loyalty and Advocacy in India sponsored by the Bharati Vidyapeeth's Institute of Management Studies and Research (BVIMSR).

May 4, 2009 by


Study Says Social Media Not Useful to Close Sales. Duh.

Jessica Tsai writes wonderfully (as always) at DestinationCRM about the results of a survey done by the Effectiveness Solutions Research (ESR) Group that tries to (and I really mean "tries to" not "succeeds at") look at effect of the use of new social media tools" on B2B sales.What's bothers me here isn't the results of the survey but the survey itself.

April 8, 2009 by